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This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Song Guilin, who provided information and insights for this video. This case discusses Douyin, a popular short video platform in China that has launched a 3-day, 2-night hotel room booking marketing project as part of its group buying feature. The marketing strategy involves accurately targeting customers, setting up promotional activities, and strengthening user interaction to boost hotel bookings and improve brand awareness. The outcomes of this project have shown significant improvements in sales performance, expansion of user groups, and enhanced brand recognition for the hotels involved. However, the case also highlights the challenges of intensified market competition and the need for hotels to build trust and improve their data analysis capabilities to optimize their marketing strategies.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝宋桂林為本視頻提供信息和見解。本案例討論了中國流行的短視頻平臺抖音，作為其團購功能的一部分，推出了一個3天2晚的酒店房間預訂營銷專案。行銷策略包括準確定位客戶、設置促銷活動和加強用戶互動，以促進酒店預訂並提高品牌知名度。該專案的成果表明，相關酒店的銷售業績、用戶群體擴大和品牌知名度都有顯著提高。然而，該案例也凸顯了市場競爭加劇的挑戰，以及酒店建立信任和提高數據分析能力以優化行銷策略的必要性。
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
In these comprehensive video courses, created by Santiago Basulto, you will learn the whole process of data analysis. You'll be reading data from multiple sources (CSV, SQL, Excel), process that data using NumPy and Pandas, and visualize it using Matplotlib and Seaborn, Additionally, we've included a thorough Jupyter Notebook course, and a quick Python reference to refresh your programming skills.
- Course related:
- AMA1600 Fundamentals of AI and Data Analytics and AMA1751 Linear Algebra
- Subjects:
- Computing, Data Science and Artificial Intelligence and Mathematics and Statistics
- Keywords:
- Computer programming Computer science Python (Computer program language)
- Resource Type:
- Others
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Others
Kaggle offers a no-setup, customizable, Jupyter Notebooks environment. Access GPUs at no cost to you and a huge repository of community published data & code. Inside Kaggle you’ll find all the code & data you need to do your data science work. Use over 50,000 public datasets and 400,000 public notebooks to conquer any analysis in no time.
- Subjects:
- Computing, Data Science and Artificial Intelligence
- Keywords:
- Artificial intelligence Big data Machine learning
- Resource Type:
- Others
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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Video
To study a system as complex as the entire universe, astrophysicists need to be experts at extracting simple solutions from large data sets. What else could they do with this expertise? In an interdisciplinary talk, TED Fellow and astrophysicist Federica Bianco explains how she uses astrophysical data analysis to solve urban and social problems -- as well as stellar mysteries.
- Subjects:
- Environmental Sciences and Statistics and Research Methods
- Keywords:
- Astrophysics -- Statistical methods Urban pollution Social problems
- Resource Type:
- Video
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e-book
"This resource covers the following learning objectives: explain the uses and misuses of statistics
- Subjects:
- Mathematics and Statistics
- Keywords:
- Statistics Mathematical statistics
- Resource Type:
- e-book
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e-book
"A Brief Introduction to Engineering Computation with MATLAB is specifically designed for students with no programming experience. However, students are expected to be proficient in First Year Mathematics and Sciences and access to good reference books are highly recommended. Students are assumed to have a working knowledge of the Mac OS X or Microsoft Windows operating systems. The strategic goal of the course and book is to provide learners with an appreciation for the role computation plays in solving engineering problems. MATLAB specific skills that students are expected to be proficient at are: write scripts to solve engineering problems including interpolation, numerical integration and regression analysis, plot graphs to visualize, analyze and present numerical data, and publish reports."--BC Campus website.
- Subjects:
- Computing, Data Science and Artificial Intelligence and Mechanical Engineering
- Keywords:
- Systems engineering Textbooks
- Resource Type:
- e-book
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Video
In 44 episodes, Adriene Hill teaches you Statistics! This course is based on the 2018 AP Statistics curriculum and introduces everything from basic descriptive statistics to data collection to hot topics in data analysis like Big Data and neural networks. By the end of the course, you will be able to: *Identify questions that can be answered using statistics *Describe patterns, trends, associations, and relationships in data both numerically and graphically *Justify a conclusion using evidence from data, definitions, or statistical inference *Apply statistical models to make inferences and predictions from data sets *Understand how statistics are used broadly in the world and interpret their meaning, like in newspapers or scientific studies Learning playlist
- Subjects:
- Mathematics and Statistics
- Keywords:
- Statistics
- Resource Type:
- Video
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MOOC
This course was recorded in 2021 by Prof. Wulf Schubert, an ISRM Fellow and Vice President at Large for the ISRM from 1999 to 2003. The course has six parts, each opening in its own page.
Part 1 - Geotechnical Monitoring for Tunnels
Part 2 - Prediction on Displacements and Check of System Behavior with GeoFit
Part 3 - Use and Importance of Deflection or State Lines
Part 4 - Displacement Vectors in Cross and Longitudinal Section
Part 5 - Evaluation of Displacement Vector Orientations and Ratios of Displacement Components
Part 6 - Evaluation and Prediction of Lining Utilization from Displacement Measurements
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Engineering geology -- Data processing Tunneling
- Resource Type:
- MOOC
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e-book
Sales and Leases is a coursebook for a 3-credit course in personal property sales and leases – the subject matter of UCC Articles 2 and 2A. Adjustments could be made for other credit allocations and chapters can be used on a stand-alone basis. The course is designed so that students both review the rules and principles they studied in their first-year course in Contracts and learn the rules that apply to the subset of contracts for the sale and lease of goods. Students taking this course should be well-prepared to solve legal problems in contracts and sales, and should be well-prepared for those parts of the bar exam as well. While the course in Contracts focuses on the rules of common-law contracts, the focus of this course is the rules found in legislation. Therefore, instead of emphasizing case analysis, the book contains a good deal of narrative that assists students in working through the complexity of the statutes. Students will need to supplement the book with a complete copy of the UCC that includes the Official Comments. Discussion of other statutes, such as UETA and Magnuson-Moss, is incorporated where appropriate. The approach is problem-based, which we believe is more appropriate for an upper-division course based primarily on statutes. The narrative is interspersed with problems for class discussion that require students to apply the principles and rules to particular fact situations. Many times there is an issue of interpretation or policy in the Code, however, and therefore each chapter also contains at least one case that explores an issue arising under the statute. Please note that the publisher requires you to login to access and download the textbooks.
- Subjects:
- Law and Legislation
- Keywords:
- Sales Leases United States Textbooks
- Resource Type:
- e-book