Hospitality and Tourism Case Studies

PolyU OER Collections

This collection offers over 200 hospitality and tourism case studies covering marketing, human resources, and technology. Many include suggested discussion questions, making them easy for educators to adopt in class and encourage meaningful discussion. This resource is perfect for educators seeking practical, adaptable materials to enrich teaching and bridge the gap between theory and industry practice.

Works (263)

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  • Case Study 
    ["ANA’s Financial Services – Enhancing Loyalty Through Innovation"]

    ANA’s Financial Services – Enhancing Loyalty Through Innovation

    All Nippon Airways (ANA) offers a variety of co-branded credit cards and digital payment options to boost loyalty and customer engagement. However, limited advertising, strict eligibility requirements, and Japan-centric benefits restrict the appeal and accessibility of ANA’s financial services, especially for international customers and overseas Mileage Club members.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Customer loyalty programs Airlines --Marketing Airlines Japan Customer loyalty
    Resource Type:
    Case Study
     
  • Case Study 
    ["Uma Nota – Bringing Nipo Brasileiro Cuisine to the Global Stage"]

    Uma Nota – Bringing Nipo Brasileiro Cuisine to the Global Stage

    Uma Nota, Hong Kong’s first Brazilian-Japanese restaurant, stands out with its unique Nipo Brasileiro cuisine and vibrant boteco-inspired atmosphere. However, challenges include recruiting chefs skilled in this unique fusion, sourcing authentic Brazilian ingredients, and adapting the brand for international markets like Paris while preserving its distinctive identity.

    Subjects:
    Food and Beverage
    Keywords:
    China -- Hong Kong Restaurants Restaurant management Restaurants -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Amico 1890 – Building Community Through Food and Creativity"]

    Amico 1890 – Building Community Through Food and Creativity

    Amico 1890, a cozy Italian diner in Mongkok, attracts young locals with its playful menu, social media presence, and personalized celebrations. However, its Chinese-only marketing, limited English menu, reservation-based promotions, and cash payment incentives may deter tourists, non-Chinese speakers, and cashless customers, potentially restricting broader customer growth.

    Subjects:
    Food and Beverage
    Keywords:
    China -- Hong Kong Restaurants Restaurants -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Gen Z at Work — Redefining the Modern Workplace"]

    Gen Z at Work — Redefining the Modern Workplace

    Gen Z, now 30% of the global workforce, is reshaping workplace culture with demands for flexibility, such as remote work and micro-retirement breaks. While these trends can boost motivation and well-being, they also challenge HR managers to balance productivity, job continuity, and evolving employee expectations.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Generation Z Personnel management
    Resource Type:
    Case Study
     
  • Case Study 
    ["Genki Sushi and the Kousoku Innovation—Still a Gimmick or a Game Changer?"]

    Genki Sushi and the Kousoku Innovation—Still a Gimmick or a Game Changer?

    Genki Sushi’s innovative “Kousoku” bullet train delivery system once set it apart in Hong Kong’s dining scene. However, as similar technologies have become widespread, its novelty has faded. The fully automated model can also alienate less tech-savvy customers, while inconsistent food quality and hygiene concerns further challenge the brand’s reputation.

    Subjects:
    Food and Beverage
    Keywords:
    China -- Hong Kong Restaurants Chain restaurants Restaurants -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    ["Long Stay Offerings and Guest Loyalty: A Case of Panda Hotel"]

    Long Stay Offerings and Guest Loyalty: A Case of Panda Hotel

    Panda Hotel introduced long-stay packages and the iPanda loyalty program to attract local guests during the pandemic. However, with similar or lower-priced long-stay options and comparable loyalty benefits offered by nearby hotels, Panda Hotel faces strong competition and must further enhance its value proposition to stand out.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Customer loyalty
    Resource Type:
    Case Study
     
  • Case Study 
    ["Preserving Heritage: The Challenges and Prospects of the Star Ferry in Hong Kong"]

    Preserving Heritage: The Challenges and Prospects of the Star Ferry in Hong Kong

    The Star Ferry, a historic icon of Hong Kong, faces ongoing financial struggles despite fare increases and efforts to diversify revenue through events and pier renovations. Doubts persist about the company’s ability to deliver high-quality events and upgrades, while concerns remain over integration with the harbourfront and potential noise disturbances for nearby residents.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Ferries China -- Hong Kong Historic sites
    Resource Type:
    Case Study
     
  • Case Study 
    ["Managing AI Employees: Embracing Digital Labor in Human Resource Management"]

    Managing AI Employees: Embracing Digital Labor in Human Resource Management

    Artificial intelligence is transforming hospitality by introducing “digital workers”—AI agents managed like human employees. While this approach promises greater efficiency and accountability, it raises concerns about job displacement, workplace competition, and the practical challenges of integrating AI into traditional organizational structures and departmental roles.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Information technology Hotel management Artificial intelligence
    Resource Type:
    Case Study
     
  • Case Study 
    ["Entering the Decline Stage? A Case of Noah’s Ark Hong Kong"]

    Entering the Decline Stage? A Case of Noah’s Ark Hong Kong

    Noah’s Ark Hong Kong, located in Ma Wan Island, offers family activities, educational programs, and event venues. However, limited attractions and lack of a distinctive experience hinder its competitiveness against major parks like Disneyland and Ocean Park, making it challenging to attract visitors and maintain market share.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Amusement parks China -- Hong Kong
    Resource Type:
    Case Study
     
  • Case Study 
    ["Establishing Strong Brand Presence: A Case of TamJai SamGor"]

    Establishing Strong Brand Presence: A Case of TamJai SamGor

    TamJai SamGor, a popular Hong Kong noodle chain, is renowned for its spicy Mala Mixian, unique “TamJai Jie Jie” staff culture, and creative marketing campaigns. However, inconsistent food and service quality across branches risk undermining its strong brand identity, potentially leading to customer disappointment and reduced loyalty.

    Subjects:
    Food and Beverage
    Keywords:
    China -- Hong Kong Restaurants Chain restaurants Restaurants -- Marketing
    Resource Type:
    Case Study