Hospitality and Tourism Case Studies

PolyU OER Collections

This collection offers over 200 hospitality and tourism case studies covering marketing, human resources, and technology. Many include suggested discussion questions, making them easy for educators to adopt in class and encourage meaningful discussion. This resource is perfect for educators seeking practical, adaptable materials to enrich teaching and bridge the gap between theory and industry practice.

Works (263)

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  • Case Study 
    ["RFID Technology in Theme Parks: A Case of Hong Kong Disneyland"]

    RFID Technology in Theme Parks: A Case of Hong Kong Disneyland

    Hong Kong Disneyland leverages RFID technology to streamline costume management and enable innovative attractions like the trackless Mystic Manor ride. However, staff require training to use the RFID kiosks, system failures could disrupt operations without a backup, and the ride’s dynamic movements may cause discomfort for sensitive guests.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Inventory control -- Automation Amusement parks -- Management Radio frequency identification systems
    Resource Type:
    Case Study
     
  • Case Study 
    ["Queue Management Optimization: A Case of Ngong Ping 360"]

    Queue Management Optimization: A Case of Ngong Ping 360

    Ngong Ping 360’s EQ-Pass electronic queueing system streamlines ticketing and reduces on-site waiting, but still requires visitors to collect tickets at the counter, unlike competitors’ fully online systems. This extra step, along with potential confusion for tourists and remaining bottlenecks at peak times, limits the overall effectiveness and convenience of the experience.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    China -- Hong Kong Cable cars (Streetcars) Customer services -- Management Tickets
    Resource Type:
    Case Study
     
  • Case Study 
    ["Importance of Roster Planning: A Case of Cathay Pacific"]

    Importance of Roster Planning: A Case of Cathay Pacific

    Cathay Pacific, Hong Kong’s flagship airline, faced major criticism after mass flight cancellations during peak travel periods, exposing weaknesses in crew planning and digital resource management. While new digital systems and bonuses aim to address staffing issues, concerns remain about pilot fatigue, safety, and the airline’s ability to sustainably support future fleet expansion.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Cathay Pacific Airways China -- Hong Kong Airlines -- Management Airlines -- Employees
    Resource Type:
    Case Study
     
  • Case Study 
    ["Magic Meets Mobility: Disney Cruise Line’s Interactive Guest Experience"]

    Magic Meets Mobility: Disney Cruise Line’s Interactive Guest Experience

    Disney Cruise Line has enhanced guest convenience and engagement with its “Disney Cruise Line Navigator” app, offering planning tools and unique interactive entertainment. However, as similar digital features are now industry standard and exclusive experiences like “Disney Uncharted Adventure” are limited to select ships, DCL faces challenges in differentiating its digital offerings.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Disney Cruise Line Mobile apps Cruise lines
    Resource Type:
    Case Study
     
  • Case Study 
    ["Surviving Financial Downfall: A Case of Hong Kong Airlines"]

    Surviving Financial Downfall: A Case of Hong Kong Airlines

    Hong Kong Airlines faced severe financial distress due to political unrest and the pandemic, prompting major restructuring, fleet reduction, and cost-cutting. While these measures saved the airline from liquidation, they resulted in lost market share and diminished service quality, challenging future competitiveness and customer loyalty.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    China -- Hong Kong Airlines -- Management Airlines
    Resource Type:
    Case Study
     
  • Case Study 
    ["Safeguarding Customer Properties: The Case of Airbnb"]

    Safeguarding Customer Properties: The Case of Airbnb

    Airbnb, a global accommodation sharing platform, has prioritized safety through its AirCover policy, offering protections for both guests and hosts. While reservation screening and a ban on indoor security cameras aim to enhance security and privacy, these measures have sparked debate over fairness, transparency, and the challenges of verifying property damage.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Safety measures Bed breakfast accommodations Airbnb (Firm)
    Resource Type:
    Case Study
     
  • Case Study 
    ["Niche Marketing Approach: The Case of WM Hotel Hong Kong"]

    Niche Marketing Approach: The Case of WM Hotel Hong Kong

    WM Hotel Hong Kong, part of IHG’s new Vignette Collection, targets nature lovers and pet owners with unique offerings like glamping and pet-friendly packages. However, its remote Sai Kung location limits appeal to general leisure travelers, and low brand recognition—compounded by minimal advertising and weak search engine presence—further challenges its ability to compete with established luxury hotels in more central locations.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations
    Resource Type:
    Case Study
     
  • Case Study 
    ["Airport Expansion Project: The Case of Airport Authority Hong Kong"]

    Airport Expansion Project: The Case of Airport Authority Hong Kong

    The Airport Authority Hong Kong has expanded Hong Kong International Airport with the Three-Runway System and SKYCITY development to boost capacity and transform the airport into a regional hub and lifestyle destination. However, a severe post-pandemic labor shortage threatens to limit the full potential of these projects, making talent attraction and retention a critical challenge for realizing the airport’s long-term growth ambitions.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    China -- Hong Kong Airports -- Management
    Resource Type:
    Case Study
     
  • Case Study 
    ["Corporate Social Responsibility: A Case of Rosewood Hong Kong"]

    Corporate Social Responsibility: A Case of Rosewood Hong Kong

    Rosewood Hotel Group has embraced CSR through initiatives like global youth internships, community employment, and partnerships with local non-profits. However, these efforts present challenges, including resource allocation between CSR and core operations, potential strain on staff, reduced profits from donations, and the risk that similar programs by competitors could dilute Rosewood’s unique position in socially responsible hospitality.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Hospitality industry Social responsibility of business
    Resource Type:
    Case Study
     
  • Case Study 
    ["Adapting to Changing Tastes: A Case of Tsui Wah Restaurant"]

    Adapting to Changing Tastes: A Case of Tsui Wah Restaurant

    Tsui Wah, a historic Hong Kong Cha Chaan Teng chain, introduced its own delivery service and health-conscious meal options to attract new customers and adapt post-pandemic. However, intense competition from dominant delivery platforms and innovative rivals like Tai Hing, with superior app incentives, challenges Tsui Wah’s ability to regain significant market share.

    Subjects:
    Food and Beverage
    Keywords:
    China -- Hong Kong Restaurants Chain restaurants Restaurants -- Marketing
    Resource Type:
    Case Study