Create a Taoist ancestral temple as a full-area Taoist cultural tourism destination |GreatCase100

This video is made by Dr. Pearl Lin and Dr. Clare Fung's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Wei Youji, who provided information and insights for this video. This case discusses the conservation and marketing strategy for Longhu Mountain, the ancestral home of Taoism in China. Located in Jiangxi Province, Longhu Mountain is the "No. 1 Town of Taoism in China," rich in cultural, ecological, and tourism resources. The marketing strategy revolves around capitalizing on the growing trends of "great health consumption," deep integration of Chinese culture and immersive experiences, and embracing online platforms to create an "internet celebrity town" for tourists. The ultimate goal is to transform Longhu Mountain and Shangqing Town into an exemplary cultural destination that showcases Taoist history, medicine, and traditions over the next 20 years. However, challenges remain in educating the local populace and visitors about Taoist culture and etiquette.
本視頻由林博士和馮博士的專案「酒店和旅遊業行銷的傑出案例」製作。特別感謝韋佑基為本視頻提供信息和見解。本案例討論了中國道教的祖庭龍虎山的保護和行銷策略。龍虎山位於江西省，素有「中國道教第一鎮」之稱，擁有豐富的文化、生態、旅遊資源。行銷策略圍繞緊抓“健康消費”主流趨勢，深度融合中華文化與沉浸式體驗，擁抱線上平臺，打造遊客“網紅小鎮”。最終目標是在未來20年內將龍虎山和上清鎮轉變為一個展示道教歷史、醫學和傳統的典範文化目的地，儘管在教育當地民眾和遊客瞭解道教文化和禮儀方面仍然存在挑戰。