Case Study 

Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100

The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5OTQ4MDAxNg==.html
  • -This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Steven, who provided information and insights for this video.
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
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