Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

e-book

OAPEN Library (Economics, Finance, Business & Management)

The OAPEN Library contains freely accessible academic books, mainly in the area of humanities and social sciences.

Keywords:: Economics Business Finance Industrial management Accounting
Resource Type:: e-book

e-book

National Academies Press (Industry and Labor)

Covers over 5,000 reports published by the National Academies Press for the National Academy of Sciences, National Academy of Engineering, Institute of Medicine and National Research Council in the US.

Subjects:: Management
Keywords:: Industrial management Labor Technological innovations
Resource Type:: e-book

Video

My Wish: To Launch A New Era of Openness in Business

Anonymous companies protect corrupt individuals – from notorious drug cartel leaders to nefarious arms dealers – behind a shroud of mystery that makes it almost impossible to find and hold them responsible. But anti-corruption activist Charmian Gooch hopes to change all that. At TED2014, she shares her brave TED Prize wish: to know who owns and controls companies, to change the law, and to launch a new era of openness in business.

Subjects:: Business Ethics
Keywords:: Business ethics Corruption
Resource Type:: Video

Video

More about BPM

A more indepth on conventional and theoretical treatment about Business Process Management

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

e-book

Money and Banking

The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses. Minimal mathematics, accessible language, and a student-oriented tone ease readers into complex subjects like money, interest rates, banking, asymmetric information, financial crises and regulation, monetary policy, monetary theory, and other standard topics. Numerous short cases, called "Stop and Think" boxes, promote internalization over memorization. Exercise drills ensure basic skills competency where appropriate. Short, snappy sections that begin with a framing question enhance readability and encourage assignment completion. The 2.0 version of this text boasts substantive revisions (additions, deletions, rearrangements) of almost every chapter based on the suggestions of many Money and Banking instructors. Some specific highlights are: Chapter 11 now contains enhanced descriptions of recent regulatory changes, including Dodd-Frank, Chapter 12 is an entirely new chapter on derivatives covering forwards, futures, options, and swaps that also including comprehensive treatment of the causes and consequences of financial crises, and Chapter 14 has updated discussions of the Federal Reserve's monetary policy tools, including paying interest on reserves, and the structure and leadership of the European Central Bank. Recent financial turmoil has increased student interest in the financial system but simultaneously threatens to create false impressions and negative attitudes. This up-to-date text by a dynamic, young author encourages students to critique the financial system without rejecting its many positive attributes. Peruse the book online now to see for yourself if this book fits the needs of your course and students. This textbook has been used in classes at:Augustana College, Central Michigan University, Florida State University, Lyndon State College, Princeton University, Rutgers University, University of Southern Maine, Western Oregon University., Westminster College.

Subjects:: Finance
Keywords:: Financial institutions Money Banks banking Textbooks
Resource Type:: e-book

e-book

Microeconomics: Theory Through Applications

Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Microeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: 1. Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. The authors take the kind of material that other authors put in ”applications boxes“ and place it at the heart of their book. Each chapter is built around a particular business or policy application, such as minimum wages, the stock exchange, and auctions. Why take this approach? Traditional courses focus too much on abstract theory relative to the interests and capabilities of the average undergraduate. Students are rarely engaged and the formal theory is never integrated into the way students think about economic issues. And traditional books are organized around theoretical constructs that mean nothing to students. The authors' applications-first approach ensures that students will not see chapters with titles like ”Cost Functions“ or ”Short-Run Fluctuations“. They introduce tools and ideas as and when they are needed. Each chapter is designed with two goals. First, the application upon which the chapter is built provides a ”hook“ that gets students' attention. Second, the application is a suitable vehicle a vehicle for teaching the principles of economics. 2. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. Each piece of economic theory in this text is first introduced and explained in the context of a specific application. Most are re-used in other chapters, so students see them in action on multiple occasions. As students progress through the book, they accumulate a set of techniques and ideas. These are collected separately in a ”toolkit“ that provides students with an easy reference and also gives them a condensed summary of economic principles for examination preparation. 3. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents. The Student's Table of Contents speaks to students, piquing their interest to involve them in the economics, and a Instructor's Table of Contents with the economics to better help you organize your teaching—and frankly, you don't need to get excited by economics, you already are.

Subjects:: Economics
Keywords:: Microeconomics Textbooks
Resource Type:: e-book

Video

Microeconomics with Calculus

This video playlist covers the topic of:

1.Microeconomics with Calculus 2: Demand and Supply.

2. Microeconomics with Calculus 3: Elasticities.

3. Microeconomics with Calculus 4: Consumer Preferences.

4. Microeconomics with Calculus 5: The Consumer’s Problem.

5. Microeconomics with Calculus 6: Solving the Consumer’s Problem.

6. Microeconomics with Calculus 7. Deriving Demand Functions.

7. Microeconomics with Calculus 8: The Hicks Decomposition.

8. Microeconomics with Calculus 9: The Slutsky Equation.

9. Microeconomics with Calculus 10: Consumer Welfare Analysis.

10.Microeconomics with Calculus 11: Short-Run Production.

11.Microeconomics with Calculus 12: Long-Run Production.

12.Microeconomics with Calculus 13: Short-Run Costs.

13. Microeconomics with Calculus 14: Long-Run Costs.

Course related:: AF3620 Intermediate Microeconomics
Subjects:: Economics
Keywords:: Calculus Microeconomics Economics Mathematical
Resource Type:: Video

e-book

Microeconomics : markets, methods & models : an open text

"Microeconomics: Markets, Methods, and Models by D. Curtis and I. Irvine provides concise yet complete coverage of introductory microeconomic theory, application and policy. The text begins with an explanation and development of the standard tools of analysis in the discipline and carries on to investigate the meaning of 'well-being' in the context of an efficient use of the economy's resources. An understanding of individual optimizing behaviour is developed, and this behaviour is in turn used to link household decisions on savings with firms' decisions on production, expansion and investment. The text then explores behaviour in a variety of different market structures. The role of the government is examined, and the key elements in the modern theory of international trade are developed. Opportunity cost, a global economy and behavioural responses to incentives are the dominant themes. Examples are domestic and international in their subject matter and are of the modern era. This text is intended for a one-semester course, and can be used in a two-semester sequence with the companion text, Macroeconomics: Theory, Markets, and Policy. The three introductory chapters and the International Trade chapter (Chapter 15) are common to both books."--BC Campus website.

Subjects:: Economics
Keywords:: Microeconomics Textbooks
Resource Type:: e-book

Courseware

Microeconomic Theory and Public Policy

This course applies microeconomic theory to analysis of public policy. It builds from the microeconomic model of consumer behavior and extends to operation of single and multiple markets and analysis of why markets sometimes fail. We will study empirical examples to evaluate theory, focusing on the casual effects of policy interventions on economic outcomes. Topics include minimum wages and employment, food stamps and consumer welfare, economics of risk and safety regulation, the value of education, and gains from international trade.

Subjects:: Economics and Political Science
Keywords:: Microeconomics Policy sciences Political planning
Resource Type:: Courseware

Courseware

Microeconomic Theory IV

The topic of the class is information and contract theory. The purpose is to give an introduction to some of the main subjects in this field: decision making under uncertainty, risk sharing, moral hazard, adverse selection, mechanism design, and incomplete contracting.

Subjects:: Economics
Keywords:: Risk assessment Decision making Contracts Microeconomics
Resource Type:: Courseware

Presentation

Media Stream

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

Subjects:: Management and Computing
Keywords:: Data mining Real-time data processing
Resource Type:: Presentation

e-book

Media Innovation and Entrepreneurship

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Subjects:: Management and Communication
Keywords:: Digital media Entrepreneurship Journalism Communication technology Multimedia communications Textbooks
Resource Type:: e-book

e-journal

Maxwell Scientific Publication Corp.

Maxwell Scientific Publication Corp. operates as an independent science and technology publisher with a global reputation for quality products and services to contribute to the advancement of research knowledge. In this journal platform, you can find the articles which published under the open license. The journal including the disciplines:
Agricultural Sciences
Business Management & Economics Computer & Information Technology
Engineering
Food Science and Technology
Mathematics
Medicines
Social Sciences

Courseware

Math 4: Math for Economists

In this course, students will learn basic linear algebra necessary to understand the operations regarding derivatives of functions with more than one variable to investigate maximum and minimum values of those functions with economics applications in mind. Students will also see how to solve linear systems and then how to turn them into problems involving matrices, then learn some of the important properties of matrices. This course will focus on topics in linear algebra and multivariable differential calculus suitable for economic applications. Recorded Summer 2013

Subjects:: economic applications, matrices, Economics, and Mathematics and Statistics
Keywords:: Economics Mathematical
Resource Type:: Courseware

Courseware

Math 176: Math of Finance

After reviewing tools from probability, statistics, and elementary differential and partial differential equations, concepts such as hedging, arbitrage, Puts, Calls, the design of portfolios, the derivation and solution of the Blac-Scholes, and other equations are discussed.

Subjects:: Finance and Mathematics and Statistics
Keywords:: Business mathematics
Resource Type:: Courseware

e-book

Mastering strategic management : evaluation and execution

"Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the "strategy at the movies" feature in each chapter that links course concepts with a popular motion picture. The 1st Canadian Edition is an adaptation of Mastering Strategic Managment. Adaptations include Canadian specific content, images, and references, removal of copyright images, and inclusion of ancillary reosurces in the Appendix (Chapter PowerPoints)."--BCcampus website.

Subjects:: Management
Keywords:: Textbooks Strategic planning
Resource Type:: e-book

e-book

Mastering strategic management

"Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. The second way Dave and Jeremy capture student interest through their textbook is by using a real-world company as the running example in each chapter. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the "strategy at the movies" feature in each chapter that links course concepts with a popular motion picture. You can expect Mastering Strategic Management by Dave Ketchen and Jeremy Short to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course."--BCcampus website.

Subjects:: Management
Keywords:: Textbooks Strategic planning
Resource Type:: e-book

e-book

Mastering Strategic Management - 1st Canadian Edition

Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture.

Subjects:: Management
Keywords:: Strategic planning Textbooks
Resource Type:: e-book

e-book

Mastering Strategic Management

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course. Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Apple to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies. You can expect Mastering Strategic Management to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course. See for yourself by checking out the book online today.

Subjects:: Management
Keywords:: Strategic planning Planning
Resource Type:: e-book

Others

Mars Pineapple Hotel | GreatCase100

The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
Resource Type:: Others

Others

Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100

This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
Resource Type:: Others

Others

Marketing Strategy for Business Travelers during COVID-19 | GreatCase100

This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
Resource Type:: Others

e-book

Marine Law and Policy for Scientists and Managers - 1st Edition

This open educational resource is designed for use by undergraduate and graduate ocean science, natural resource, fisheries and wildlife, and environmental policy students enrolled in a ten-week academic quarter. The purpose of this project is to provide students and non-law professionals with a freely accessible, clearly written guide to support engaging and effective learning. As such, the book serves as a gateway and an invitation to become a well informed, committed and involved ocean citizen as well as to explore the field beyond our course study.

Subjects:: Logistics and Law and Legislation
Keywords:: Maritime law United States Environmental policy Marine resources -- Management Textbooks
Resource Type:: e-book

e-book

Managerial Accounting

Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting. Managerial Accounting was written around three major themes: Ready, Reinforcement and Relevance. This book is aimed squarely at the new learning styles evident with today's students and addresses accounting industry changes as well. Ready. Your students want to be as efficient as possible in their learning. This book adopts a concise, jargon-free, and easy-to-understand approach that is ready with concise sections and concepts when the student is ready to study in a format the student wants. Key concepts are provided in short segments with bullet points and step-by-step instructions to simplify concepts. This thoughtful, step-wise approach will help your students avoid distractions and focuses attention on the big picture. Reinforcement. Managerial Accounting boasts “Review Problems” at the end of each major section or learning objective which offer practical opportunities for students to apply what they have learned. These “Review Problems” allow students to immediately reinforce what they have learned and are provided within the body of the chapter along with the solutions. Relevance. Why is managerial accounting important? Since all students perform better when they can answer the “why” question, meaningful references to companies throughout the chapters help students tie the concepts presented in each chapter to real organizations. In addition, realistic managerial scenarios present an issue that must be addressed by the management accountant. These will pique your students' interest and were designed to show how issues can be resolved using the concepts presented in the chapter. Finally, “Business in Action” features in Managerial Accounting link managerial decision-making to real business decisions to help your students complete the learning cycle from concept, to accounting decision, to real-world application. Managerial Accounting by Heisinger and Hoyle also contains a handful of other pedagogical aids to compliment your lectures and help your students come to class prepared. From a focus on decision-making, to end of chapter materials that can only be characterized as very deep and very wide, to ethics coverage, group projects and spreadsheet applications—these features allow you to teach the course you want to teach and assign the materials you like to assign.

Subjects:: Accounting
Keywords:: Managerial accounting Accounting Textbooks
Resource Type:: e-book

Video

Management Lessons from Chinese Business And Philosophy

Business management in China is changing, says consultant Fang Ruan. Learn how Chinese entrepreneurs -- long guided by Confucianism's emphasis on authority and regulation -- are now looking to Taoist philosophy for a new, dynamic leadership style that believes things spontaneously transform and naturally achieve perfection when they're supported, not controlled.

Subjects:: Management
Keywords:: Business enterprises Philosophy Confucian China Industrial management
Resource Type:: Video

e-book

Management Communication

Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.

Subjects:: Management
Keywords:: Communication in management Textbooks
Resource Type:: e-book

e-book

Macroeconomics: Theory through Applications

Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Macroeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: 1. Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. The authors take the kind of material that other authors put in ”applications boxes“ and place it at the heart of their book. Each chapter is built around a particular business or policy application, such as social security, globalization, and the wealth and poverty of nations. Why take this approach? Traditional courses focus too much on abstract theory relative to the interests and capabilities of the average undergraduate. Students are rarely engaged and the formal theory is never integrated into the way students think about economic issues. And traditional books are organized around theoretical constructs that mean nothing to students. The authors' applications-first approach ensures that students will not see chapters with titles like ”Cost Functions“ or ”Short-Run Fluctuations“. They introduce tools and ideas as and when they are needed. Each chapter is designed with two goals. First, the application upon which the chapter is built provides a ”hook“ that gets students' attention. Second, the application is a suitable vehicle a vehicle for teaching the principles of economics. 2. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. Each piece of economic theory in this text is first introduced and explained in the context of a specific application. Most are re-used in other chapters, so students see them in action on multiple occasions. As students progress through the book, they accumulate a set of techniques and ideas. These are collected separately in a ”toolkit“ that provides students with an easy reference and also gives them a condensed summary of economic principles for examination preparation. 3. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents. The Student's Table of Contents speaks to students, piquing their interest to involve them in the economics, and a Instructor's Table of Contents with the economics to better help you organize your teaching—and frankly, you don't need to get excited by economics, you already are.

Subjects:: Economics
Keywords:: Macroeconomics Textbooks
Resource Type:: e-book

e-book

Macroeconomics : theory, models & policy : an open text

"Macroeconomics: Theory, Models, and Policy by D. Curtis and I. Irvine provides complete, concise coverage of introductory macroeconomics theory and policy. The text observes short-run macroeconomic performance, analysis, and policy motivated by the recessions of the early 1980s and 1990s, the financial crisis and recession of 2008-2009, and the prolonged recovery in most industrial countries. A traditional Aggregate Demand and Supply (AD-AS) model is introduced, and a basic modern AD-AS model is developed. Numerical examples, diagrams, and basic algebra are used in combination to illustrate and explain economic relationships. Students learn about: the importance of trade flows, consumption, and government budgets

Subjects:: Economics
Keywords:: Textbooks Macroeconomics
Resource Type:: e-book

MOOC

Machine Learning Specialization

The Machine Learning Specialization is a foundational online program created in collaboration between DeepLearning.AI and Stanford Online. This beginner-friendly program will teach you the fundamentals of machine learning and how to use these techniques to build real-world AI applications.
This Specialization is taught by Andrew Ng, an AI visionary who has led critical research at Stanford University and groundbreaking work at Google Brain, Baidu, and Landing.AI to advance the AI field.
This 3-course Specialization is an updated version of Andrew’s pioneering Machine Learning course, rated 4.9 out of 5 and taken by over 4.8 million learners since it launched in 2012.
It provides a broad introduction to modern machine learning, including supervised learning (multiple linear regression, logistic regression, neural networks, and decision trees), unsupervised learning (clustering, dimensionality reduction, recommender systems), and some of the best practices used in Silicon Valley for artificial intelligence and machine learning innovation (evaluating and tuning models, taking a data-centric approach to improving performance, and more.) By the end of this Specialization, you will have mastered key concepts and gained the practical know-how to quickly and powerfully apply machine learning to challenging real-world problems. If you’re looking to break into AI or build a career in machine learning, the new Machine Learning Specialization is the best place to start.

Course related:: AAE5103 Artificial Intelligence in Aviation Industry
Subjects:: Computing
Keywords:: Machine learning Artificial intelligence
Resource Type:: MOOC

Others

Macau Tower Convention and Entertainment Center | GreatCase100

The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Macau (Special Administrative Region) Tourism -- Marketing
Resource Type:: Others

Others

MYOB Software Practice Sets

Our MYOB accounting practice sets teach students the practical skills essential to accounting using the MYOB accounting software package. This requires students to complete a one-month accounting cycle for a fictional business with all posting, journalising and financial reporting completed using the actual MYOB accounting software.

Course related:: AF3211 Accounting Information System
Subjects:: Accounting
Keywords:: Accounting -- Computer programs MYOB (Computer program)
Resource Type:: Others

MOOC

MOOC: The Value of Business Models | TU Delft Online

Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business. Start the course anytime, and complete it at your own pace! What you'll learn: What a business model is. Why business models matter to your firm and the value they bring. How business model innovation improves business performance. How tooling can help you to innovate your business model.in

Subjects:: Management
Keywords:: Business planning Strategic planningIndustrial management
Resource Type:: MOOC

MOOC

MOOC: Business Model Implementation | TU Delft Online

You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model. What you'll learn: How to create a business model roadmap. How to plan concrete actions to realize a new business model. How to find partners to realize a new business model. In this business and management course, you will learn how to make a practical action plan to implement your new business model. Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model.

Subjects:: Management
Keywords:: Business planning Strategic planning Industrial management
Resource Type:: MOOC

Others

MGM Grand Sanya | GreatCase100

In the fiercely competitive hotel market, MGM Grand Sanya, with its hardware shortcomings compared to new luxury hotels in the area, faced challenges and opportunities. To maintain market vitality and achieve revenue growth, the hotel employed effective marketing strategies. By accurately segmenting customer groups and developing tailored products, such as a Suite Terrace Wedding Scene for small-scale outdoor weddings, the hotel increased its visibility and conversion rate. Implementing brand cross-border cooperation, MGM Grand Sanya formed unique joint products to attract more customers and enhance brand exposure. Additionally, through optimizing space scenes and creating popular photo hotspots, the hotel maintained its popularity.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Courseware

MBA Study Tour: Innovation Islands - How New Zealand Became a Global Player in the Race to Innovate

This International Study Tour went to New Zealand during the first half of the 2016 Spring semester and travel during the Sloan Innovation Period. International Study Tours provide students with a course credit opportunity to identify and address issues about which they feel particularly passionate. After classroom sessions featuring faculty, industry, and cultural experts, students embark on site visits to their destination of choice, meeting with industry and government leaders, as well as local alumni. Through these visits, students are able to build on the preparatory course work with an in-depth exploration of industries, companies, and countries they have visited.

Subjects:: Management
Keywords:: Management Technological innovations New zeal
Resource Type:: Courseware

Courseware

Logistics and Supply Chain Management

This course surveys operations research models and techniques developed for a variety of problems arising in logistical planning of multi-echelon systems. There is a focus on planning models for production/inventory/distribution strategies in general multi-echelon multi-item systems. Topics include vehicle routing problems, dynamic lot sizing inventory models, stochastic and deterministic multi-echelon inventory systems, the bullwhip effect, pricing models, and integration problems arising in supply chain management. Probability and linear programming experience required.

Subjects:: Logistics and Industrial and Systems Engineering
Keywords:: Industrial management
Resource Type:: Courseware

Presentation

Logic-based ad-hoc business process management: Concepts and challenges

This video was recorded at 7th Extended Semantic Web Conference (ESWC), Heraklion 2010. The mission of the Extended Semantic Web Conference (ESWC 2010) is to bring together researchers and practioners dealing with different aspects of semantics on the Web. ESWC2010 builds on the success of the former European Semantic Web Conference series, but seeks to extend its focus by engaging with other communities within and outside ICT, in which semantics can play an important role. At the same time, ESWC2010 is a truly international conference. Semantics of web content, enriched with domain theories (ontologies), data about web usage, natural language processing, etc. will enable a web that provides a qualitatively new level of functionality. It will weave together a large network of human knowledge and make this knowledge machine-processable. Various automated services, based on reasoning with metadata and ontologies, will help the users to achieve their goals by accessing and processing information in machine-understandable form. This network of knowledge systems will ultimately lead to truly intelligent systems, which will be employed for various complex decision-making tasks. Research about web semantics can benefit from ideas and cross-fertilization with many other areas: Artificial Intelligence, Natural Language Processing, Database and Information Systems, Information Retrieval, Multimedia, Distributed Systems, Social Networks, Web Engineering, and Web Science. ESWC2010 will present the latest results in research and applications in its field. The research program will be organised in targeted tracks. In addition, the conference will feature a tutorial program, system descriptions and demos, a posters track, a Ph.D. symposium and a number of collocated workshops. The calls for these events are separate and can be found on the conference Web site (http://www.eswc2010.org/).

Subjects:: Management and Computing
Keywords:: Industrial management Workflow -- Management
Resource Type:: Presentation

Presentation

Linked Data at The New York Times: The First 161 Years

This video was recorded at 11th International Semantic Web Conference (ISWC), Boston 2012. The New York Times committment to Linked Data began over 160 years ago. Starting in 1851, The New York Times has always catalogued its archival articles using a controlled vocabulary of people, places, organizations and descriptors. In 2009 The New York Times started publishing this vocabulary as linked data using semantic web standards. In 2011 The Times announced the launch of several RESTful Semantic APIs. And in late 2012 and early 2013, The Times will migrate its entire process for vocabulary management to a system designed around the principles of Linked Data. In my remarks, I will survey the history of Semantic publishing at The New York Times, outline our semantic strategy, detail the business-case for linked data at The Times and provide an in-depth explanation of our new vocabulary management system.

Subjects:: Management and Computing
Keywords:: Linked data New York times
Resource Type:: Presentation

Presentation

Linked Data and APIs

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Linked data Application program interfaces (Computer software)
Resource Type:: Presentation

Others

Li Ziqi’s Brand | GreatCase100

This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Noodles -- China
Resource Type:: Others

MOOC

Leveraging strategies to address global communication challenges

With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.

Subjects:: Communication
Keywords:: Social media Information technology -- Management
Resource Type:: MOOC

Video

Lessons in Business ... from Prison

Jeff Smith spent a year in prison. But what he discovered inside wasn't what he expected -- he saw in his fellow inmates boundless ingenuity and business savvy. He asks: Why don't we tap this entrepreneurial potential to help ex-prisoners contribute to society once they're back outside?

Subjects:: Management
Keywords:: Prisoners Business
Resource Type:: Video

e-book

Legal Aspects of Marketing and Sales

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.

Subjects:: Marketing and Law and Legislation
Keywords:: Marketing -- Law legislation United States Textbooks
Resource Type:: e-book

e-book

Legal Aspects of Corporate Management and Finance

Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Corporate Management and Finance provides students with context and essential legal concepts relating to contracts, agency law, partnerships, corporations, commercial paper, debtors and creditors. The text provides the vocabulary and legal savvy students will need to talk in an educated way to customers, suppliers, employees, creditors, shareholders, government regulators and other stakeholders — and to their own lawyers.

Subjects:: Management, Finance, and Law and Legislation
Keywords:: Corporations -- Finance -- Law legislation United States Corporation law Textbooks
Resource Type:: e-book

Open (Access) Journal-Article

Learning Support Systems for Management Education: Screening for Success

Working adults are entering MBA programs in increasing numbers. Some matriculating professionals have difficulty meeting the competitive rigors of business school life for a variety of reasons. One solution to these challenges is to provide learning support systems geared toward individual student backgrounds and interests. The purpose of this paper is to illustrate a screening process for delivering content in a non-residential MBA program for two diverse academic disciplines: organizational management and accounting. The results show that analytical-based classification techniques can effectively identify marginal students for the purpose of providing additional learning resources. The analysis further shows that intelligent tutors can deliver customized Web-based content at a time convenient to the working professional.

Subjects:: Management
Keywords:: Management--Study teaching (Higher) Adult education Distance education -- Computer-assisted instruction
Resource Type:: Open (Access) Journal-Article

Video

Learn R + Statistics

Learn how to use R software for performing statistical tests.

Subjects:: Statistics and Research Methods
Keywords:: Statistics -- Data processing Mathematical statistics -- Data processing R (Computer program language)
Resource Type:: Video

Others

Lean/Six Sigma Culture

Learners read about the characteristics of a lean/six sigma culture.

Subjects:: Management
Keywords:: Production management -- Quality control Process control Six sigma (Quality control stard) Corporate culture
Resource Type:: Others

Others

Lean Terminology

The learner will understand the meaning of terms and acronyms commonly used in a lean production system.

Subjects:: Management
Keywords:: Production control Production management
Resource Type:: Others

Others

Lean Culture

Learners look through a telescope to see what a company chooses to focus on when making decisions about productivity, reducing waste, retraining, solving problems, and motivating employees.

Subjects:: Management
Keywords:: Organizational effectiveness Organizational change Production management Corporate culture
Resource Type:: Others

e-book

Leading with Cultural Intelligence

Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work. Preparing today's students to be effective leaders in their professional lives requires that they hone their cultural intelligence as it is vital to working inter- and intra-culturally in today's global economy. This unique ability to identify, recognize, and acknowledge the differences and similarities that exist between and among cultural groups and systems will set their leadership skills apart from the masses. And when applied, cultural intelligence can bridge the gap in cultural misunderstanding by creating awareness, knowledge, and patience of cultural norms and behaviors. The purpose of Leading With Cultural Intelligence by Mia Moua is to outline the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.

Subjects:: Management
Keywords:: Cross-cultural orientation Management Leadership Intercultural communication Textbooks Organizational behavior
Resource Type:: e-book

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