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This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
- Resource Type:
- Others
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Others
Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Live streaming Tourism -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
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Others
From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Shanghai Bring (Marketing) Amusement parks -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Video
More than one hundred years ago, Albert Einstein published his Theory of General Relativity (GR). One year later, Karl Schwarzschild solved the GR equations for a non-rotating, spherical mass distribution; if this mass is sufficiently compact, even light cannot escape from within the so-called event horizon, and there is a mass singularity at the center. The theoretical concept of a 'black hole' was born, and was refined in the next decades by work of Penrose, Wheeler, Kerr, Hawking and many others. First indirect evidence for the existence of such black holes in our Universe came from observations of compact X-ray binaries and distant luminous quasars. I will discuss the forty-year journey, which my colleagues and I have been undertaking to study the mass distribution in the Center of our Milky Way from ever more precise, long-term studies of the motions of gas and stars as test particles of the space time. These studies show the existence of a four million solar mass object, which must be a single massive black hole, beyond any reasonable doubt.
Event date: 09/02/2023
Speaker: Prof. Reinhard GENZEL
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Cosmology and Astronomy and Physics
- Keywords:
- Astrophysics Astronomy Deep space -- Milky Way Nobel Prize winners General relativity (Physics) Black holes (Astronomy)
- Resource Type:
- Video
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Collection
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Video
As a recent New York Times editorial proclaimed, "The Global Order Isn't Working. It's Time for Something Different." To teach environmental history and environmental ethics is to reacquaint ourselves with the facts that we need to try to build, while there is still time, a new cooperative order that understands this: simple fact: that other people and other countries are quite literally "the air we breathe." Moreover, all who claim to be ethical persons must take seriously the notion of inter-generational equity and try to act upon it. This notion should, in theory, come more easily to countries whose traditions have built upon classical/ Confucian learning, for those traditions say that the most important marker of human behavior is working toward common ends (qun 群) while "learning what is enough" (zhi zu 知足). Put another way, many resources within the Chinese tradition may strengthen our resolve to act more constructively in less short-sighted ways.
Event Date: 14/11/2022
Speaker: Prof. Michael Nylan (University of California, Berkeley)
Hosted by: Faculty of Humanities
- Keywords:
- Environmental ethics Intergenerational relations Philosophy Confucian Confucian ethics
- Resource Type:
- Video
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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Others
This project aims to study the exportation history of Hong Kong’s quality granite to the Pacific Rim and the construction history of those overseas projects using exported stones in the 19th and 20th century. The following five aspects are investigated:
The colonial government record in 1844 granite was shipped to mainland China. During 1850s and 1860s, granite blocks were exported to mainland China, New South Wales, San Francisco and Siam and used as building materials and paving slabs.
In 1852, the façade of Parrott Building in San Francisco was cladded with quality granite from Hong Kong. Twenty workers and two supervisors from Hong Kong boarded a cross-Pacific ship for the erection of this epoch-making building.
Between 1860 and 1870, granite was quarried in Kowloon, for the construction of the French Catholic Church in Canton. In 1890, the Gap Rock Lighthouse was built by a Hong Kong contractor using the granite from Hong Kong.
Between 1928 and 1933, quality granite was chosen in the projects of The Mausoleum in Nanjing, The Memorial Auditorium and the Memorial Cenotaph in Guangzhou in remembrance of Dr. SUN Yat-sen. These projects were designed by architect LU Yen-chih and constructed partly by contractors from Hong Kong.
- Subjects:
- Land Surveying and Geo-Informatics, Building and Real Estate, and Construction and Environment
- Keywords:
- China -- Hong Kong Granite Quarries quarrying
- Resource Type:
- Others
