Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hangzhou Tourism -- Marketing
Resource Type:: Others

e-book

Health and Safety in Canadian Workplaces

Workplace injuries happen every day and can profoundly affect workers, their families, and the communities they live in. This textbook provides workers with an introduction to effective injury prevention. The book pays particular attention to how issues of precarious employment, gender, and ill health can be better handled in Canadian occupational health and safety (OHS).This introduction to OHS differs from others because it contends that the practice of occupational health and safety can only be properly understood if we acknowledge that workers and employers have conflicting interests. Specifically, we investigate which workplace hazards are recognized and controlled,the manner in which these hazards are controlled, and who makes these decisions. These are all factors that reflect the broader political economy of employment and suggest that OHS is contested terrain.

Keywords:: Canada Industrial safety Textbooks
Resource Type:: e-book

Others

Heijunka

Learners view a heijunka box and read how this tool is used for scheduling production in a pull system.

Subjects:: Management
Keywords:: Production management Industrial productivity
Resource Type:: Others

Others

Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Video

Hong Kong’s MTR by the numbers

A video about the history, the evolution and statistics of MTR

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Others

Hotel Indigo Shanghai Jing'An | GreatCase100

Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Hotel Marketing New Track-Content-Drive Marketing of Yushui Hot Spring Inn | GreatCase100

Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
Resource Type:: Others

Video

How A Start-up in The White House Is Changing Business As Usual

Haley Van Dyck is transforming the way America delivers critical services to everyday people. At the United States Digital Service, Van Dyck and her team are using lessons learned by Silicon Valley and the private sector to improve services for veterans, immigrants, the disabled and others, creating a more awesome government along the way. "We don't care about politics," she says. "We care about making government work better, because it's the only one we've got."

Subjects:: Management of Health Care Services and Management
Keywords:: Organizational change
Resource Type:: Video

Video

How Businesses Can Plan for The Road to Recovery

How should companies navigate a world of rapid change? Rich Lesser, CEO of Boston Consulting Group, and head of TED Chris Anderson discuss a three-phased approach: flatten, fight, future. In the wake of so much uncertainty, Lesser shares how he's advising business leaders to plan around these phases -- to keep employees safe while continuing to build strong businesses.

Subjects:: Management
Keywords:: Industrial management Leadership
Resource Type:: Video

Video

How Businesses Can Serve Everyone, Not Just Shareholders

Companies worldwide are pledging to play a more meaningful role in the well-being of their employees, customers and the environment. How can they turn their promises into action? From creating a representative boardroom to committing to measurable sustainability goals, business leader Dame Vivian Hunt discusses the necessary changes companies can make to embrace stakeholder capitalism -- and shares how it could change business for good.

Subjects:: Management
Keywords:: Social change Industries -- Social aspects Industrial management
Resource Type:: Video

Video

How Data Will Transform Business

What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy -- and explains why he thinks they are essentially invalid.

Subjects:: Business Information Technology
Keywords:: Business enterprises -- Technological innovations Business -- Data processing
Resource Type:: Video

Video

How Humans And AI Can Work Together to Create Better Businesses

Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop.

Keywords:: Business enterprises -- Technological innovations Artificial intelligence
Resource Type:: Video

Video

How I Turned A Deadly Plant into A Thriving Business

The water hyacinth may look like a harmless, even beautiful flowering plant -- but it's actually an invasive aquatic weed that clogs waterways, stopping trade, interrupting schooling and disrupting everyday life. In this scourge, green entrepreneur Achenyo Idachaba saw opportunity. Follow her journey as she turns weeds into woven wonders.

Keywords:: Businesswomen Agriculture
Resource Type:: Video

Video

How IKEA Is Growing Its Business While Shrinking Emissions

IKEA currently makes up 0.1 percent of all global carbon emissions -- but by 2030, they're planning to be carbon negative across their business. Discussing new thinking about the lifespan of their products, from the forest to the landfill, Jesper Brodin and Pia Heidenmark Cook of Ingka Group (IKEA) share their company's steps towards sustainably sourcing materials like cotton and wood and redesigning products to extend their use without compromising on quality or affordability.

Subjects:: Management
Keywords:: Strategic planning Ikea (Firm) Industrial procurement Purchasing
Resource Type:: Video

Video

How Small Business Can Benefit from "Village Banking"

Small businesses in the US are failing at an alarming rate. Nearly half close their doors by year 5, and 70% fail by year 10. The main reason? They run out of money. Compare that to small businesses in Ecuador and Guatemala that have a nearly 100% loan repayment rate with 85% of borrowers going on to expand their business. What's the secret to their success? Business strategist Ruchi Shah shares a community-based solution that every small business can learn from.

Subjects:: Management
Keywords:: Small business Industrial management
Resource Type:: Video

Video

How The Blockchain Is Changing Money And Business

What is the blockchain? If you don't know, you should; if you do, chances are you still need some clarification on how it actually works. Don Tapscott is here to help, demystifying this world-changing, trust-building technology which, he says, represents nothing less than the second generation of the internet and holds the potential to transform money, business, government and society.

Subjects:: Finance and Economics
Keywords:: Banks banking -- Technological innovations Blockchains (Databases)
Resource Type:: Video

Video

How To Build A Business That Lasts 100 Years

If you want to build a business that lasts, there may be no better place to look for inspiration than your own immune system. Join strategist Martin Reeves as he shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.

Subjects:: Management
Keywords:: Success in business Leadership Industrial management
Resource Type:: Video

Video

How We Can Actually Pay People Enough -- with Paypal CEO Dan Schulman

Capitalism urgently needs an upgrade, says PayPal CEO Dan Schulman, and it starts with paying people enough to actually invest in their futures. He explains the epiphany that led PayPal to create a whole new metric for adequate pay, Net Disposable Income, and why investing in employees' financial health is just good business. After the talk, host Modupe Akinola makes the case for going one step further and considering how fair pay might actually mean something pretty different for every employee. Listen and subscribe to "TED Business" and more podcasts from the TED Audio Collective at audiocollective.ted.com.

Subjects:: Management
Keywords:: Capitalism Leadership Wages
Resource Type:: Video

Courseware

How to Design a Successful Business Model

Do you want to start or grow your own business, go international, or avoid bankruptcy? In this business and management course, you will learn the key steps to take to design or innovate your own business model. You will learn about the trade-offs to be made, and the design issues that are critical for a viable and sustainable business model. This course will help you answer questions like, how do I create a simple business model in a structured way, how do I engage my users and how do I create value for my customers as well as revenue for my company.

Subjects:: Management
Keywords:: Business planning Strategic planning Industrial management
Resource Type:: Courseware

Video

How to find journal and magazine articles

In this video, a team of students now planning a marketing strategy for their business, and require theoretical frameworks and concepts found in the academic literature, that is, academic journal articles. They have so many questions, such as which articles are most influential and should be read first, which are the top journals in the field, and who are the prolific authors on the topic?

Keywords:: Information retrieval Information resources -- Evaluation Bibliometrics
Resource Type:: Video

Video

How to select the right business databases

For most of us, research starts with a search engine like Google. Is a search engine always the best tool for getting business information? Have you experienced the frustration of not being able to find what you need online? In this video, the students on the team are about to face some challenges as they begin their information search.

Keywords:: Business planning Corporations -- Finance Proposal writing in business
Resource Type:: Video

Others

Huang Bao Che Car Rentals | GreatCase100

This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing Automobile leasing renting
Resource Type:: Others

e-book

Human Relations

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships. Knowing how to get along with others, resolve workplace conflict, manage relationships, communicate well, and make good decisions are all critical skills all students need to succeed in career and in life. Human Relations is not an organizational behavior; rather, it provides a good baseline of issues students will deal with in their careers on a day-to-day basis. It is also not a professional communications, business English, or professionalism textbook, as its focus is much broader — on general career success and how to effectively maneuver in the workplace. From communication challenges to focusing on one's own emotional intelligence, the examples throughout Human Relations will help students understand the importance of the human side in their career. This book's easy-to-understand language and tone is written to convey practical information in an engaging way. Every chapter opens with a realistic example which introduces a concept to be explained in detail later. Each chapter contains relevant examples, YouTube videos, figures, learning objectives, key takeaways, exercises, and a chapter-ending case that offer different ways to promote learning. Many of the end-of-section exercises offer self-assessment quizzes, so students may engage in self-understanding and development.

Subjects:: Management
Keywords:: Interpersonal relations Personnel management Textbooks
Resource Type:: e-book

e-book

Human Resource Management

Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people. Most students will be managing people at some point in their careers and not necessarily in a human resource management capacity. As businesses cut back, they may outsource HR duties to outside vendors. Or, in smaller businesses, the HR department is sometimes small or non-existent, and managers from other departments have to perform their own HRM. Therefore, teaching HRM from the perspective of a general manager, in addition to an HR manager, provides more relevance to students' careers and will give them a competitive advantage in the workplace. This text also provides practical applications of theory relevant to today's workplace. You won't find discussions about “posting vacancies on a job board” or “sending memos.” In the real world, HRM leverages technology in every aspect of the job—from online training modules to technology for better managing flex-time workers and telecommuters. Consider how most companies have gone “paperless” with pay stubs by using software. While such technology has made HRM easier, it has also created a new set of challenges. For example, how does a manager actually implement a new pay system? Therefore, it's important for students to understand what kinds of platforms exist in today's workplace to enhance their effectiveness as future managers. The conversational style of Human Resource Management engages students, while the academic rigor of its content provides them with the tools that any manager needs—whether they work in HR or a different department. PLUS it offers an array of supplements that gives them practice creating real HR documents and role-playing real HR scenarios. Add value to your students' education, enhance the relevance of your curriculum, and make your students more employable by adopting this book for your HRM class. Read it now online today!

Subjects:: Management
Keywords:: Personnel management Textbooks
Resource Type:: e-book

e-journal

IBIMA Publishing

In this journal platform, you can find the articles which published under the open license. The journal including the disciplines:
Agriculture Sciences
Environmental Sciences
Social Sciences
Computer Science

Subjects:: Marketing, Finance, Environmental Sciences, Economics, Computing, Accounting, Management, and E-Commerce
Keywords:: Electronic commerce Marketing Periodicals Industrial management Agriculture Computer science Management Economics Social sciences Environmental sciences Information technology Accounting Finance
Resource Type:: e-journal

Others

IBUS330 E-Portfolio

IBUS 330 is a three-credit, upper-division core course for the BSBA degree and a prerequisite for all advanced International Business courses. In addition to providing an introduction to the field it also includes a major emphasis on culture. As a part of a multi-year process of continual development and improvement, the current course redesign of the writing component specifically addresses a major problem and criticism of online courses; namely the lack of any significant writing component in the curriculum. The continual development of writing and several enhancements to address the other major problems/criticisms of online mega courses is addressed in this report.

Subjects:: Management and English language
Keywords:: Business education
Resource Type:: Others

Video

IFRS 9 Financial Instruments - 2017 update

This is just the short executive summary of IFRS 9 and does NOT replace the full standard - you can see the full text on IFRS Foundation's website.

Course related:: AF4912 Capstone Project
Subjects:: Finance
Keywords:: Financial instruments -- Accounting -- Stards Financial statements -- Stards
Resource Type:: Video

MOOC

IG 全攻略：從零開始的 Instagram 經營學

In this course, you will walk away with finding the goal of operating IG: increase brand exposure, accumulate fanfare, and increase conversion traffic; learn more about IG content marketing strategy and create exclusive eye-catching content; and learn to spot the insight reports and advanced data to optimize IG operations.

Course related:: MM2B05 Introduction to Marketing and HTM2324 Marketing in Hospitality Tourism and Events in Digital Age
Subjects:: Marketing
Keywords:: Marketing Internet marketing
Resource Type:: MOOC

Others

ISO 14000 Family - Environmental Management

ISO 14001 sets out the criteria for an environmental management system and can be certified to. It maps out a framework that a company or organization can follow to set up an effective environmental management system. Designed for any type of organization, regardless of its activity or sector, it can provide assurance to company management and employees as well as external stakeholders that environmental impact is being measured and improved.

Course related:: CSE40467 Environmental Management System
Subjects:: Management
Keywords:: ISO 14000 Series Stards Environmental protection -- Stards Production management--Environmental aspects
Resource Type:: Others

Video

ISO14001

A recorded seminar related to ISO14001

Subjects:: Management
Keywords:: Industrial management -- Environmental aspects ISO 14000 Series Stards
Resource Type:: Video

Video

Identifying business information sources

In this video, a team of students are working together to create a business plan--a formal document that describes the business goals of a start-up company, and provides a strategic map to show how it will attain those goals. What kinds of information do they need to write a business plan? Which information sources will provide them with the critical evidence

Keywords:: Business planning Proposal writing in business
Resource Type:: Video

Others

Immersive Vacation - Dali Ning Fu Sea Inn | GreatCase100

The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
Resource Type:: Others

e-book

InTechOpen (Business, Management & Economics)

Open access books in science, technology and medicine.

Keywords:: Economics Business Industrial management
Resource Type:: e-book

e-book

InTechOpen (Social Sciences and Humanities)

Open access books in science, technology and medicine.

Keywords:: Business Humanities Social sciences
Resource Type:: e-book

Others

Incident Report

Learners write an account of a workplace incident and evaluate statements for objectivity.

Subjects:: Management
Keywords:: Industrial accidents
Resource Type:: Others

e-book

Industrial Engineering

This book presents the current state of the art of industrial engineering and provides useful information to those who wish to optimize their business practices while increasing customer service and quality.

Subjects:: Management and Industrial and Systems Engineering
Keywords:: Industrial management Industrial engineering Workflow -- Management
Resource Type:: e-book

Presentation

Industry 1: Managing Richly Connected Information

This video was recorded at 5th International Semantic Web Conference (ISWC), Athens 2006. We examine research issues that arise when most information items in an enterprise can be linked to each other via short paths, implicit or explicit. In such high-recall settings, the treatment of metadata management, indexing and ranking needs new attention. Additional issues arise as to the best way to handle updates to the connections, whether on or off the transaction path. Even traditional techniques, such as classification and clustering of documents, which stand to benefit from the extra information provided by the so-called network of meaning, need to be reexamined for how best to exploit the extra information. The talk ends with an examination of some promising avenues for using high recall as a driver for the next wave of business process automation

Subjects:: Management and Computing
Keywords:: Information resources management Management information systems
Resource Type:: Presentation

MOOC

Industry 4.0: How to Revolutionize your Business

An introduction to the fourth industrial revolution, it's major systems and technologies and how new products and services will impact business and society.

Subjects:: Industrial and Systems Engineering and Business Information Technology
Keywords:: Business intelligence Technological innovations Artificial intelligence -- Industrial applications Industrial engineering
Resource Type:: MOOC

Others

Inflation

In this learning activity you'll describe inflation, its causes, and the negative consequences of it.

Subjects:: Economics
Keywords:: Inflation (Finance)
Resource Type:: Others

Presentation

Information and knowledge interoperability

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Video

Insight from an industry analyst - Sharing on how to deals with information at various stages of research

In this video, Ms Huang, industry analyst from Bloomberg Intelligence, shares her views on how to deals with information at various stages of research namely: At the start -- What information does Margaret seek to kick-start research into an industry theme? During the search -- How does she determine the reliability of her data sources? During the search -- What major challenges does she face when dealing with business information? At the end -- What makes her industry research valuable to investors?

Keywords:: Investments Business -- Research -- Methodology Investment analysis
Resource Type:: Video

Video

Insights from a managing director of private equity - how to makes use of business information to inform the multi-million dollar deal-making process

In this video, Dr Charles Lam shares his views on how to deals with information at various stages of the investment deal. In his sharing, he covers 4 stages of the investment deal. In completing a deal -- What are the major steps involved in completing a real estate investment deal? In making decisions about real estate -- Which business information will inform his decision-making? In validating information -- What mechanism does he use to validate the information sources and data? In spotting bad information -- How does he spot out biased or even fraudulent information?

Keywords:: Investments Real estate investment Business -- Research -- Methodology Investment analysis
Resource Type:: Video

Video

Insights from an award-winning academic - what Robert has to say about the different aspects of information seeking

In this video, Dr Robert Wright, a multi-award winning teacher and researcher at The Hong Kong Polytechnic University, shares his views on the various aspects of information seeking: Inspiration -- Where does he get inspiration for research? Selecting info -- How does he select appropriate information for his research projects? Evaluating info -- What criteria help him evaluate the quality of a research article? Top tips -- What tips does he have for his students to help them read and understand an academic journal article?

Keywords:: Business -- Research -- Methodology Management -- Research -- Methodology
Resource Type:: Video

Video

Intellectual property

In this video, it is about the intellectual property. It elaborates the four type of intellectual propery, trademark, copyright, design rights, and patent.

Subjects:: Law and Legislation and Statistics and Research Methods
Keywords:: Intellectual property Design protection Industrial property
Resource Type:: Video

Others

Interest Groups: Economic

Students read about the different kinds of economic interest groups including business and trade associations, labor unions, agricultural organizations, and professional associations.

Subjects:: Economics
Keywords:: Pressure groups
Resource Type:: Others

e-book

Intermediate Financial Accounting Volume 1

This text is intended for a first course in Intermediate Financial Accounting. It presumes that students have already completed one or two Introductory Financial Accounting courses. The book reflects current International Financial Reporting Standards (IFRS), such as IFRS 15 - Revenue from Contracts With Customers. It focuses on more difficult intermediate accounting topics that match prerequisite requirements for students advancing to a second level Intermediate Financial Accounting course. Advanced topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here. The text is written with an approachable style that focuses on key concepts that will be relevant to students' future careers as accountants. The book provides a review of Introductory Accounting concepts and covers all topics essential to a first level Intermediate Accounting course: the conceptual framework and current landscape of financial reporting; statements of financial position, comprehensive income, cash flows and shareholders' equity; cash and receivables; revenue; inventory; property plant and equipment; intangible assets; and intercorporate investments.

Subjects:: Finance and Accounting
Keywords:: Textbooks Accounting
Resource Type:: e-book

e-book

Intermediate Financial Accounting Volume 2

This new text by G. Arnold and S. Kyle, developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The text reflects both current International Financial Reporting Standards (IFRS) and ASPE. This text covers all topics essential to a second level Intermediate Accounting course: current, long-term and complex liabilities, income taxes, pensions, leases, shareholders' equity, earnings per share, statement of cash flows including the direct approach, effects of changes and errors, and disclosures and analysis. Topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here.

Subjects:: Finance and Accounting
Keywords:: Accounting Textbooks
Resource Type:: e-book

e-book

Intermediate Microeconomics with Microsoft Excel - 2nd Edition

This book is based on the idea that there is a particular framework used by economists to interpret observed reality. This framework has been called the economic way of thinking, the economic approach, and the method of economics. This book is different from the many other books that attempt to teach microeconomics in three ways: It explicitly applies the recipe of the economic approach in every example. It uses concrete examples via Microsoft Excel in every application, which enables the reader to manipulate live graphs and learn numerical methods of optimization. The majority of the content is in the Excel workbooks which the reader uses to create meaning. You learn by doing, not by reading.

Subjects:: Economics
Keywords:: Microeconomics Textbooks
Resource Type:: e-book

e-book

Intermediate microeconomics with Microsoft Excel

"This book is based on the idea that there is a particular framework used by economists to interpret observed reality. This framework has been called the economic way of thinking, the economic approach, and the method of economics. This book is different from the many other books that attempt to teach microeconomics in three ways: It explicitly applies the recipe of the economic approach in every example

Subjects:: Economics
Keywords:: Microeconomics Microsoft Excel (Computer file)
Resource Type:: e-book

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