Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Code of Ethics

In this interactive object, learners identify the feelings and values that motivate them and others to take responsibility for improving ethics in the workplace.

Subjects:: Business Ethics
Keywords:: Ethics Business ethics Professional ethics
Resource Type:: Others

Presentation

Collaboration and Interoperability – COIN Approach

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Courseware

Communication for Managers

In this course, students develop and polish communication strategies and methods through discussion, examples, and practice with an emphasizes on writing and speaking skills necessary for effective leaders. The course includes several oral and written assignments which are integrated with other subjects, and with career development activities, when possible.

Subjects:: Management and Communication
Keywords:: Business presentations Leadership Business communication
Resource Type:: Courseware

e-book

Communication for business professionals

"This books provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. The text includes a number of features such as learning objectives, exercises, real world examples, key terms, and post-chapter assessments.This text is adapted from Business Communication for Success. This 2018 adaptation has significantly reduced the size and scope of the original publication and added Canadian examples. This open textbook is designed in 12 chapters featuring a spectrum of current and relevant Canadian business communication topics."--BC Campus website.

Subjects:: Communication and English Language
Keywords:: Business communication Textbooks
Resource Type:: e-book

Video

Compare 2 process manager animation

From the animation of two process managers, who do you think is a better process manager for the organization?

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Presentation

Content as basis for Social Connectness …as basis for better User Experience

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

Subjects:: Management and Computing
Keywords:: Online social networks Computer software -- Development -- Social aspects Computer networks -- Social aspects Social networks
Resource Type:: Presentation

e-book

Contract Doctrine, Theory & Practice Volume 1

This is the first in a series of Contracts casebooks. It was originally titled "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but emphatically not “legalese”), to formulate and evaluate legal arguments, to become comfortable with the distinctive style of legal analysis. We could teach these skills using almost any legal topic. But we begin the first-year curriculum with subjects that pervade the entire field of law. Contract principles have a long history and they form a significant part of the way that lawyers think about many legal problems. As you will discover when you study insurance law, employment law, family law, and dozens of other practice areas, your knowledge of contract doctrine and theory will be invaluable.

Subjects:: Law and Legislation
Keywords:: Contracts United States Law Textbooks
Resource Type:: e-book

e-book

Contract Doctrine, Theory & Practice Volume 2

This is Volume 2 in a three volume series written for Contracts Law. Its orginal title was "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but emphatically not “legalese”), to formulate and evaluate legal arguments, to become comfortable with the distinctive style of legal analysis. We could teach these skills using almost any legal topic. But we begin the first-year curriculum with subjects that pervade the entire field of law. Contract principles have a long history and they form a significant part of the way that lawyers think about many legal problems. As you will discover when you study insurance law, employment law, family law, and dozens of other practice areas, your knowledge of contract doctrine and theory will be invaluable.

Subjects:: Law and Legislation
Keywords:: Contracts United States Law Textbooks
Resource Type:: e-book

e-book

Contract Doctrine, Theory & Practice Volume 3

This is Volume 3 in a three volume series written for Contracts Law. Its former title is "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but emphatically not “legalese”), to formulate and evaluate legal arguments, to become comfortable with the distinctive style of legal analysis. We could teach these skills using almost any legal topic. But we begin the first-year curriculum with subjects that pervade the entire field of law. Contract principles have a long history and they form a significant part of the way that lawyers think about many legal problems. As you will discover when you study insurance law, employment law, family law, and dozens of other practice areas, your knowledge of contract doctrine and theory will be invaluable.

Subjects:: Law and Legislation
Keywords:: Contracts United States Law Textbooks
Resource Type:: e-book

Video

Conventus Law

At Conventus Law, we love to do things differently. We want to help people stay informed, give them new ideas about the Asia legal market and challenge the way people think. We specialise in partnering with law firms to deliver knowledge differently. Our products are highly informative, simple to access and easy to digest.

Course related:: AF5520 Corporate Law
Subjects:: Law and Legislation
Keywords:: Asia Law Law firms
Resource Type:: Video

e-book

Corporate Governance

Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective. Historical data and examples including the recent scandals that have torn the fabric of capitalism pave a pathway to the principal challenges facing today's corporate boards, and how to successfully manage them. Topics Include: Clear coverage on why proper corporate governance has become a moral imperative and how to corporations achieve it. Discussions on recent governance reforms in the United States. Outlines of the roles that each individual in the corporate governance process must take on and how to effectively execute on those roles. Exploration on the future of corporate governance in the epilogue Take some time to review Corporate Governance by de Kluyver to see if it is a good fit for your strategy courses.

Subjects:: Management
Keywords:: Textbooks Corporate governance
Resource Type:: e-book

e-book

Corporate Governance

This course takes an interdisciplinary approach to ethics in business and provides modules in Ethical Leadership, Ethical Decision-Making, Social Responsibility, and Corporate Governance. Students will actively study ethical theory by carrying out exercises to help them build theory-based tools for encountering ethical problems in business practice. They will also work with cases in business ethics designed to give them practice in developing skills of ethical leadership, ethical decision-making, and carrying out socio-technical analyses to respond to issues of social responsibility. This course will culminate in an Ethics Bowl competition in which students will practice ethics advocacy in a variety of organizational contexts in business.

Subjects:: Management and Business Ethics
Keywords:: Business ethics Textbooks Corporate governance
Resource Type:: e-book

Video

Crash Course Business - Soft Skills

In 17 episodes, Evelyn From The Internets will teach you soft skills for business and everyday life! This course is based on a college-level curriculum, with a variety of management and organizational psychology reference texts. By the end of the course, you will be able to: * Hone communication skills you already have to stand out in the workplace * Tackle the job search and negotiate a job offer with organization and confidence * Use time management strategies and set achievable personal and professional goals * Navigate complex situations involving difficult conversations, fairness, power, and trust * Work with a team effectively, from understanding others’ motivations to running a meeting

Keywords:: Business -- Vocational guidance Soft skills
Resource Type:: Video

Video

Crash Course Business Entrepreneurship

In 17 episodes, Anna Akana will teach you entrepreneurship skills to help you start and run a small business. This course is based on a college-level curriculum with a variety of reference texts, including the Strategyzer Business Model Canvas. By the end of the course, you will be able to: (1) Evaluate the quality of an idea and take steps to turn it into a small business (2) Understand the legal basics of business entity formation, sales, costs, and other finances (3) Develop a clear value proposition for your business and customer relationships (4) Navigate other businesses, including both competition and key partners (5) Define success for yourself as an entrepreneur, and recognize failure

Course related:: HTM2302 Accounting and Control in Hospitality and Tourism
Subjects:: Management
Keywords:: Entrepreneurship
Resource Type:: Video

Video

Crash Course Economics

In 35 episodes, Adriene Hill and Jacob Clifford teach you economics! This course is based on introductory college level curriculum and the 2015 AP Economics guidelines. By the end of this course, you will be able to:

*Identify fundamental economic concepts, principles, or models and describe their similarities, differences, and limitations

*Apply economic analyses to everyday life and see economics in real world situations

*Discuss economic differences and similarities internationally and the roles played by various governments

*Determine the outcome of an economic situation using economic concepts, principles, or models and possible effects changes have on other economic markets

Subjects:: Economics
Keywords:: Economics
Resource Type:: Video

Others

Creating Ultimate Experience - New Breakthrough in Hotel Performance | GreatCase100

The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Creating a New Cloud Room Experience - Marketing of the Chinese Traditional Style Rooms at Hyatt Regency Xuzhou | GreatCase100

Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Courseware

Criminology, Law and Society C238: White-Collar and Corporate Crime

Examines criminal activity within the professions, organizations, and businesses. Theories discussing the etiology of these acts are considered as well as perspectives regarding their control.

Subjects:: Sociology and Business Ethics
Keywords:: Commercial crimes White collar crimes
Resource Type:: Courseware

e-book

Customer Relationship Management: A Multifaceted Concept

This eBook is designed for learning customer relationship management. Each chapter includes some exercises, concept-check questions and challenge questions for learning the theories.

Subjects:: Marketing
Keywords:: Customer relations -- Management Marketing
Resource Type:: e-book

Others

Cycle Time and One-Piece Flow

In a series of three interactive exercises, learners explore the relationship between process cycle time and defect detection, and between process cyle time and smaller batch sizes. The techniques of lean/JIT are applied to achieve the continuous improvement (kaizen) goal of reducing inventory by pursuing one-piece flow.

Subjects:: Management
Keywords:: Production planning Production control
Resource Type:: Others

Courseware

D-Lab: Supply Chains

This course introduces concepts of supply chain design and operations with a focus on supply chains for products destined to improve quality of life in developing countries. Topics include demand estimation, capacity planning and process analysis, inventory management, and supply chain coordination and performance. We also cover issues specific to emerging markets, such as sustainable supply chains, how to couple product design with supply chain design and operation, and how to account for the value-adding role of a supply chain. A major aspect of class is the student projects on supply chain design or improvement.

Subjects:: Logistics
Keywords:: Business logistics
Resource Type:: Courseware

Courseware

Data Analysis: Building your Own Business Dashboard

Are you ready to leave the sandbox and go for the real deal? Have you followed Data Analysis: Take It to the MAX() and Data Analysis: Visualization and Dashboard Design and are ready to carry out more robust data analysis? In this project-based course you will engage in a real data analysis project that simulates the complexity and challenges of data analysts at work. Testing, data wrangling, Pivot Tables, sparklines? Now that you have mastered them you are ready to apply them all and carry out an independent data analysis. For your project, you will pick one raw dataset out of several options, which you will turn into a dashboard. You will begin with a business question that is related to the dataset that you choose. The datasets will touch upon different business domains, such as revenue management, call-center management, investment, etc.

Subjects:: Computing
Keywords:: Visual analytics Information visualization Industrial management -- Data processing Dashboards (Management information systems)
Resource Type:: Courseware

MOOC

Data Analytics in Accounting and Finance

This data analytics course takes an interdisciplinary approach to demonstrate the data analytics process in the context of accounting and finance. The growing volume of both structured and unstructured data has pushed forward a more data-driven form of decision-making in accounting and finance. In order to keep up with the Big Data era advancements, accountants and finance professionals need to have a data analyst mindset to excel in their jobs. This course will illustrate different concepts of accounting and finance with the application of data analytics. It will not only help the learners to develop their skills to ask the right questions but also teach them how to master the data and use different tools like Excel and Tableau to analyze the data. In the end, the learners will be able to interpret the results and make their decisions effectively.
This course will use a simple framework that helps the learners to develop an analytical mindset. This framework (QDAR) has four major components:
1. Ask the right Q uestions to address an issue in accounting or finance contexts.
2. Understand the different data types and how to retrieve and clean D ata.
3. Conduct different data A nalyses to answer the questions
4. Communicate the R esults to the decision-makers using graphs, visualizations and reports.
The whole course will cover different aspects of the framework in conjunction with different types of analyses. There will be additional datasets for the verified learners through which they can practice what they have learned during the course.

Subjects:: Accounting and Finance
Keywords:: Accounting -- Data processing Finance -- Data processing
Resource Type:: MOOC

MOOC

Data Science Methodology

Despite the recent increase in computing power and access to data over the last couple of decades, our ability to use the data within the decision making process is either lost or not maximized at all too often, we don't have a solid understanding of the questions being asked and how to apply the data correctly to the problem at hand.
This course has one purpose, and that is to share a methodology that can be used within data science, to ensure that the data used in problem solving is relevant and properly manipulated to address the question at hand.
Accordingly, in this course, you will learn:
- The major steps involved in tackling a data science problem.
- The major steps involved in practicing data science, from forming a concrete business or research problem, to collecting and analyzing data, to building a model, and understanding the feedback after model deployment.
- How data scientists think!

Course related:: LGT6801 Guided Study in Logistics I, LGT6202: Stochastic Models and Decision under Uncertainty, LGT6802 Guided Study in Logistics II, and LGT6803: Guided Study in Logistics III
Subjects:: Business Information Technology and Computing
Keywords:: Electronic data processing Data mining Problem solving
Resource Type:: MOOC

e-journal

David Publishing Company

In this journal platform, you can find the articles which published under the Creative Commons Attribution-NonCommercial 4.0 International License. The journal covers a various disciplines, including:
Biomedical & Life Sciences
Business & Management
Chemistry & Material Science
Computer & Communications
Earth & Environmental Science
Engineering
Humanities
Physics & Mathematics
Social Sciences

Subjects:: Management, Physics, Chemistry, Computing, Mathematics and Statistics, Biology, and Environmental Sciences
Keywords:: Industrial management Computer science Management Physics Mathematics Social Sciences Chemistry Engineering Environmental sciences Humanities Biology
Resource Type:: e-journal

Others

Determining a Business Cycle Phase

In this learning activity you'll plot GDP data on a graph and determine a phase of the business cycle.

Subjects:: Economics
Keywords:: Gross domestic product Business cycles
Resource Type:: Others

e-book

Developing New Products and Services

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.

Subjects:: Management and Industrial and Systems Engineering
Keywords:: Product differentiation New products Textbooks
Resource Type:: e-book

Others

Developing a Budget for the U.

Learners follow the step-by-step process the U.S. Government uses for creating the federal budget. The topics of budget surpluses and deficits and the federal deficit are covered.

Subjects:: Finance
Keywords:: Budget
Resource Type:: Others

Others

Diaoyutai MGM Hospitality's MGM Lion Club Member Reward Program | GreatCase100

Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
Resource Type:: Others

e-book

Digital Accessibility as a Business Practice

Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities. How, though, would an organization go about ensuring it is as accessible as it can be to all its potential clients or customers, including people with disabilities? This book has been created to answer this question, and to demystify “digital accessibility” as a business practice. It brings together all the pieces of the digital accessibility picture, and provides strategies and resources that will help make digital accessibility a part of an organization’s business culture.

Keywords:: Barrier-free design Industrial management Textbooks Accessible Web sites for people with disabilities
Resource Type:: e-book

MOOC

Diploma in Financial Trading & Investment Programme

Master the building blocks of financial trading and investment over the course of 4 weeks. You will learn to trade with confidence by focusing on both the technical and fundamental aspects of trading/investment with our help and support throughout. You will learn what is required in order to successfully trade stocks, currency and commodity markets.

Course related:: AF3316 Investments
Subjects:: Finance
Keywords:: Securities -- Prices Investments Stocks Investment analysis
Resource Type:: MOOC

e-book

Directory of Open Access Books (DOAB) (Business and Economics)

DOAB provides a searchable index to the information about these books, with links to the full texts of the publications at the publisher’s website or repository.

Subjects:: Economics and Management
Keywords:: Business Industrial management
Resource Type:: e-book

Others

Disney Cruises | GreatCase100

This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Cruise lines -- Marketing Disney Cruise Line
Resource Type:: Others

Video

Distinguishing Leadership and Management Activities (Screencast)

In this screencast, students read about the key differences between management and leadership activities. They will review typical supervisory activities as either management or leadership.

Subjects:: Management
Keywords:: Industrial management Leadership
Resource Type:: Video

Video

Diving Deeper into SPSS for Beginners

Are you ready to learn hints, tips, and tricks to IBM SPSS Statistics that are not in typical SPSS training videos? Building on years of practical experience as a statistician doing academic research, Dr. Todd Daniel takes you deeper into SPSS skill building. Even if you are an experienced SPSS user, you will learn new ideas that will help you as a user. For beginning and intermediate students, you will leap ahead by learning techniques that benefit practical users. You will learn to customize SPSS, import data while cleaning it, best practices for categorical and scale data, the power of the Chart Builder, using syntax, and how to organize your output so you can use it better. This series began with SPSS for Beginners; now you can begin Diving Deeper into SPSS.

Subjects:: Statistics and Research Methods
Keywords:: Statistics -- Data processing Statistics SPSS (Computer file)
Resource Type:: Video

Video

Don't choose between operational excellence and customer intimacy

This video talks about how the world's greatest companies actually focus on value propositions.

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Presentation

Driving Business Value with Linked Enterprise Data

This video was recorded at 4th European Semantic Technology Conference (ESTC), Vienna 2010. Linked Enterprise Data goes beyond Semantic Web by including any data sources in an outside of business processes. The presentation shows how Linked Enterprise Data not only slimline it infrastructure but also enables automatic information logistics to combine process management and information retrieval. It is a way to reduce complexity challenging information growth and process variety and flexibility. Practical examples show the business needs and the implementation of related solutions to enable rationalization and quality assurance.

Subjects:: Computing
Keywords:: Information resources management Linked data Management information systems
Resource Type:: Presentation

Presentation

ERP Innovation Lab

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management and Computing
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

ERP-systems for SMEs in Ukraine, Best Practices

This video was recorded at Workshop on Advanced IT Solutions and Competitiveness of SMEs, Lviv 2006. It is generally recognized that the competitiveness of SMEs in the present-day business environment ultimately relies upon effective implementation of the most up-to-date information technologies. However, the Ukrainian IT space is characterized with highly noticeable information gap between IT-saturated export-oriented software development companies and ordinary businesses or governmental agencies. The seminar has provided perfect platform for the interaction between local SMEs, communicating their IT needs, and IT service providers like Intellias, briefing on their enterprise-based IT offerings. The seminar has assembled insightful speakers from Ukrainian and international IT companies, as well as representatives from research institutions, consulting firms and IT experienced SMEs. The case studies from Western Ukrainian companies, possessing experience in implementation of IT solutions in industrial process, have illustrated emerging difficulties in aligning IT automated process with qualifications and professional level of the involved personnel. The practical aspects of introducing ERP systems for optimization of production process have been presented by Vitaly Pyasetsky (Lvivkholod public corporation) and Andriy Tsehelyk (Enzyme joint-stock company). The discussion has further focused on the international experience of the implementation of the information technologies as well as networking and partnership practices. Valuable contributions to the topic has been made by Maria-Luisa Sanseverino E4 Project Coordinator from Centro Ricerche Fiat and Patric Sitek from Bremen Institute of Industrial Technology and Applied Work Science. Particular emphasis has been placed on the E4 Project: Extended Enterprise Management in Enlarged Europe including collaboration initiatives and close involvement of the Eastern European enterprises within its framework. The discussion has been reinforced by the case study on Ivano Frankivsk business portal, assembling best practices from abroad business development agencies.

Subjects:: Management and Computing
Keywords:: Enterprise resource planning Small business Ukraine Management information systems
Resource Type:: Presentation

Courseware

ESD.10 Introduction to Technology and Policy

This course explores perspectives in the policy process - agenda setting, problem definition, framing the terms of debate, formulation and analysis of options, implementation and evaluation of policy outcomes using frameworks including economics and markets, law, and business and management. Methods include cost/benefit analysis, probabilistic risk assessment, and system dynamics. Exercises include developing skills to work on the interface between technology and societal issues; simulation exercises; case studies; and group projects that illustrate issues involving multiple stakeholders with different value structures, high levels of uncertainty, multiple levels of complexity; and value trade-offs that are characteristic of engineering systems. Emphasis on negotiation, team building and group dynamics, and management of multiple actors and leadership.

Subjects:: Management
Keywords:: Policy sciences -- Economic aspects Political planning -- Economic aspects
Resource Type:: Courseware

Courseware

ESD.60 Lean/Six Sigma Processes

Students of this course will develop a broad understanding of Lean/Six Sigma principles and practices, build capability to implement Lean/Six Sigma initiatives in manufacturing operations, and learn to operate with awareness of Lean/Six Sigma at the enterprise level. All course materials are organized around a common "single-point lesson" (SPL) format, with some of the SPLs provided by the instructor and guests and with some developed and delivered by student teams.

Subjects:: Management and Computing
Keywords:: Quality control Six sigma (Quality control stard)
Resource Type:: Courseware

Video

ETF Basics

The video introduces the basic principle of ETF

Course related:: HTM3222 Financial Management in Hospitality, Tourism and Events
Subjects:: Finance
Keywords:: Exchange traded funds
Resource Type:: Video

Others

EVEN HOTEL Chengdu Jinniu Health and Fitness Event Marketing | GreatCase100

EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
Resource Type:: Others

Others

Economic & Financial Data for Hong Kong

Download key macroeconomic and financial data in Hong Kong. The data shown in this page correspond to the data described on the International Monetary Fund's Dissemination Standards Bulletin Board (DSBB).

Subjects:: Economics and Finance
Keywords:: Economics China -- Hong Kong Finance
Resource Type:: Others

Courseware

Economic Growth

This half semester class will present an introduction to macroeconomic modeling, particularly economic growth. It will focus both on models of economic growth and their empirical applications, and try to shed light on the mechanics of economic growth, technological change and sources of income and growth differences across countries.

Subjects:: Economics
Keywords:: Economic development Macroeconomics
Resource Type:: Courseware

Others

Economics Help.org : Helping to simplify economics

Resources for those looking to understand economics. Essays, e-books, blog posts and latest developments on the UK and global economy.

Course related:: HTM3208 Tourism Economics
Subjects:: Economics
Keywords:: Economics
Resource Type:: Others

e-book

Economics – Theory Through Applications

Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Economics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents.

Subjects:: Economics
Keywords:: Economics Textbooks
Resource Type:: e-book

e-book

Electronic Commerce: The Strategic Perspective

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning. The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace.