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Hong Kong Polytechnic University
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This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Video
Supported by the Virtual Teaching and Learning (VTL) project “Promoting the use of video-based formative assessment to develop the skills of reflection and peer feedforward and as an alternative to proctored examination”, teachers have been adopting video-base assessment techniques across different subjects and levels. In this session, three teachers are going to share their experience and provide suggestions to colleagues who are interested in adopting this approach: Dr Joe Ching [ELC]: Benefits and outcomes of using video-based formative assessment to improve presentation skills Dr Vincent Leung [MM]: Leveraging video assessment in global business learning at the graduate level Dr Betty Chung [SN]: Using video-based formative assessment to build a foundation of reflective learning in junior nursing students (in alphabetical order of Departments)
Event Date: 19/4/2023
Presenter(s): Dr Joe Ching (ELC), Dr Vincent Leung (MM), Dr Betty Chung (SN)
Facilitator(s): Dr Kai Pan Mark (EDC)
- Subjects:
- Lesson Design
- Keywords:
- Web-based instruction Educational tests measurements
- Resource Type:
- Video
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Video
In this webinar, we present a selection of AI tools that are currently available, explain how to access them, and consider some potential uses of the tools in an educational setting.
Event Date: 31/3/2023
Facilitator(s): Darren Harbutt (EDC), Dick Chan (EDC), Jacky Chau (EDC), Anthony Ho (EDC)
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Video
In this ‘Student Voices’ session, students share their views on, and experiences with, emerging Generative AI tools, including ChatGPT. The session will provide a conversation opportunity between teachers and students in this rapidly changing area, and a valuable chance to hear the learner's perspective.
Event Date: 23/3/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Anthony Ho (EDC)
Honourable moderator for Q&A session: Prof David Shum, Dean of FHSS
EDC Coordinator: Darren Harbutt
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
ChatGPT is the latest generative AI tool to hit the news and universities worldwide are racing to respond to the challenges to academic integrity and opportunities to higher education it offers. In this online session, a range of participants discuss the big issues surrounding ChatGPT and other AI technology, and outline possible responses universities can make.
Event Date: 16/2/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Darren Harbutt (EDC), Mr Dick Chan (EDC), Mr Adam Forrester (ELC), Prof Song Guo (COMP),Dr Melody Lu (CPCE),Prof Eric Friginal (ENGL)
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EDC: Impact of changes in the modes of delivery on academic performance by Mr Kenneth Tam
EDC: Global Classroom for enhancing inter-cultural knowledge by Dr Eric Tsui
ENGL: ENGL online initiatives by Prof. Eric Friginal & Dr Renia Lopez
ISE: Educational research by Dr Y.M.Tang
OUS: Evaluation Study of the Three Offshore Online SL Subjects by Prof. Daniel Shek
Event Date: 22/2/2023
Presenter(s): Mr Kenneth Tam (EDC), Dr Eric Tsui (EDC), Prof. Eric Friginal (ENGL), Dr Renia Lopez (ENGL), Dr Y.M. Tang (ISE), Prof. Daniel Shek (OUS)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video
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Video
EDC is organising a series of Sharing Sessions that present departmental project deliverables and innovations in Technology Enhanced Learning, promoting sustainable and impactful practices that resonate across PolyU and beyond, and funded by PolyU’s Quality Incentive Scheme on Online Teaching, Stage I.
This session proudly presents four departments:
EE: VR, AR & machine learning by Dr Fung Yu-fai
LIB: Using DataCamp to Support Online Learning and Teaching of Data Literacy by Mr Ernest Lam
LMS: Gamification and simulation-based teaching by Dr Anthony Pang
SLLO & COMP: Metaverse and virtual learning platforms by Dr Grace Ngai
Event Date: 15/2/2023
Presenter(s): Dr Yu-fai Fung (EE), Mr Ernest Lam (LIB), Dr Anthony Pang (LMS), Dr Grace Ngai (SLLO)
Facilitator(s): Mr Roy Kam (EDC)
- Subjects:
- Lesson Design and Good Practices
- Keywords:
- College teaching Web-based instruction Internet in education Lesson planning Educational technology
- Resource Type:
- Video