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Hong Kong Polytechnic University
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e-book
This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity.
- Subjects:
- Land Surveying and Geo-Informatics
- Keywords:
- Smart cities Cities towns -- Data processing Cities towns -- Remote sensing Big data
- Resource Type:
- e-book
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MOOC
A self-paced online course designed to help students improve the grammar that they need to successfully complete their university studies. Combines short, informative videos with fun, interactive activities. Topics include parts of speech, using tenses, sentence structure, and grammar for presentations.
Created by the English Language Centre of The Hong Kong Polytechnic University.
- Subjects:
- English Language
- Keywords:
- English language -- Grammar -- Study teaching
- Resource Type:
- MOOC
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Video
In this video, a team of students are suggested to digitize the works of the exhibition.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Intellectual property Humanities -- Research Copyright
- Resource Type:
- Video
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Video
An online lecture on the topic of "Ultrasound: Application in Food Science and Technology". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Food Science
- Keywords:
- Ultrasonic imaging Food science
- Resource Type:
- Video
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Video
In this video, it covers the topic of (1).2D layered transition metal dichalcogenides; (2) Theoretical study on opto-electronic properties of 2D materials; and (3) Molecularly thin 2D quantum ruddlesden-popper perovskites.FAST is organizing the Research at FAST Seminar Series 2021/22 in the coming months to explore collaboration opportunities within PolyU community. The series also serve as a platform for colleagues to get to know FAST researchers.
- Subjects:
- Electronic Engineering and Materials Science
- Keywords:
- Two-dimensional materials Quantum chemistry
- Resource Type:
- Video
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Others
In this exercise, learners are required to tell which one is a citation entry for a book/book chapter/article/map/news article.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Authorship Bibliographical citations Psychology -- Authorship
- Resource Type:
- Others
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Others
This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing China -- Hangzhou
- Resource Type:
- Others
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Video
In this video, students are discussing the design of the report. One suggests to record an interview by their smartphones and use the video editing software.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research Cell phones Interviewing
- Resource Type:
- Video
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Video
When Jacob receives his term paper assignment, he cannot find previous Land Law course materials. He and his classmates discuss what they should do next in the Library. They consult the law librarian who suggests they watch the this video to get an idea on how to plan and start legal research.
- Keywords:
- Information retrieval Legal research
- Resource Type:
- Video
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Video
In this video, the students are trying to finish writing up their report and using APA as the citation style.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Authorship Psychology -- Authorship Bibliographical citations
- Resource Type:
- Video
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Video
In this video, a team of students arrive the university library and meet the Reference Librarian at a discussion room. The Reference Librarian firstly recaps the concepts of the AAOCC. Then, she mentions the additional criteria for evaluating the primary and secondary sources!
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Information resources -- Evaluation Information literacy
- Resource Type:
- Video
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Others
In this slide, it explains the 4-steps-method outlined by the University of Pittsburg and it illustrate the role information and information literacy play in each step to help learners to see the bigger picture.
- Keywords:
- Information retrieval Study skills Information literacy
- Resource Type:
- Others
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Video
In this video, Prof. Christine Bruce explains that being information literate give you critical and strategic approaches to solve problems. It's you who need to decide using which type (e.g. research or non-research based) of information to support ideas, claims, and proposals that you propose in your research task.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
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Others
The Wynn Palace Macau case demonstrates that a culinary journey was successfully created by introducing Michelin restaurants and celebrity chefs, extending guests' stays, and increasing the hotel's revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing China -- Beijing Tourism
- Resource Type:
- Others
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Others
The Ritz Carlton case study demonstrates the rich STEAM-themed activities offered through the innovative Riz-Kids program, attracting family guests' attention, enhancing the hotel's brand presence and generating additional revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Video
An animation which illustrates from a real story. 3 students went to a very large IT company in Shanghai for summer placement and they found how difficult it was to capture or rediscover the business process in reality.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video