Search Constraints
Number of results to display per page
Results for:
Affiliation
Hong Kong Polytechnic University
Remove constraint Affiliation: Hong Kong Polytechnic University
Search Results
-
Video
This EDC and ITS collaborative workshop series consists of two hybrid workshops about how to develop rubrics both theoretically and technically. Demonstration, discussion activities and hands-on exercises are designed for the participants to enrich their learning experience. Topics include: Introduction to rubrics Rubric policy Types of rubrics Developing rubrics and evaluating their quality How to set up rubrics in Learn@Polyu and Turnitin How to grade your students' work using rubrics in Learn@Polyu and Turnitin
Event Date: 27/7/2022
Facilitator(s): Eric Ng, Jamie Lee, Roy Kam
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements College students -- Evaluation
- Resource Type:
- Video
-
Others
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
- Resource Type:
- Others
-
Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
Learn how to use uRewind, powered by Panopto, to create, edit and share video content to use in your online teaching.
Event Date: 10/09/2020
Facilitator(s): Mitesh Patel (EDC), KP Mark (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to use uRewind, powered by Panopto, to create, edit and share video content to use in your online teaching.
Event Date: 02/03/2020
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to use uRewind, powered by Panopto, to create, edit and share video content to use in your online teaching.
Event Date: 28/12/2020
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
This self-learning video, Creating Full Colour Stickers with Vinyl Cutter, is a beginner guide for students who want to make colour printed stickers with the Vinyl Cutter in Digital Makerspace. You will learn about:
- How a vinyl cutter helps you to produce stickers
- The steps to use Adobe Illustrator to create stickers from sample graphics and images provided
- The Vinyl Cutting Service at the PolyU Library's i-Space
- Keywords:
- Stickers Adobe Illustrator (Computer file) Hbooks manuals Cutting machines
- Resource Type:
- Video
-
Video
Event Date: 22/11/2019
Facilitator(s): Dave Gatrell (EDC), Anthony Ho (EDC), Kong Chau (EDC)
- Subjects:
- Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others