Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Aranya | GreatCase100

The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hebei Sheng Tourism -- Marketing Tourism
Resource Type:: Others

Others

Faxi Temple's Mamori Product Promotion | GreatCase100

The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
Resource Type:: Others

Others

Fliggy Japan Kyushu Promotion | GreatCase100

The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Japan -- Kyūshū Region Tourism -- Marketing Tourism
Resource Type:: Others

Others

Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hangzhou Tourism -- Marketing
Resource Type:: Others

Others

Hangzhou Grocery Market | GreatCase100

The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Markets -- China -- Hangzhou China -- Hangzhou Tourism -- Marketing Tourism
Resource Type:: Others

Others

Heart Throbbing Ireland | GreatCase100

Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism -- Marketing Tourism Irel
Resource Type:: Others

Others

Huang Bao Che Car Rentals | GreatCase100

This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing Automobile leasing renting
Resource Type:: Others

Others

Huaniao Island Working Holiday | GreatCase100

The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
Resource Type:: Others

Video

Klook Marketing Case Study | GreatCase100

This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Travel -- Computer network resources Tourism -- Marketing Marketing
Resource Type:: Video

Others

Litang Tourist Destination Marketing Case Study | GreatCase100

This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.

Subjects:: Hotel, Travel and Tourism
Keywords:: China--Sichuan Sheng Tourism -- Marketing Internet marketing Social media
Resource Type:: Others

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Aranya | GreatCase100

Faxi Temple's Mamori Product Promotion | GreatCase100

Fliggy Japan Kyushu Promotion | GreatCase100

Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

Hangzhou Grocery Market | GreatCase100

Heart Throbbing Ireland | GreatCase100

Huang Bao Che Car Rentals | GreatCase100

Huaniao Island Working Holiday | GreatCase100

Klook Marketing Case Study | GreatCase100

Litang Tourist Destination Marketing Case Study | GreatCase100

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