Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

"Buy Air Tickets, Go to Fliggy" - Fliggy Xiaoshan International Airport Flash Sale during the May Holiday | GreatCase100

Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Airports -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Creating a New Cloud Room Experience - Marketing of the Chinese Traditional Style Rooms at Hyatt Regency Xuzhou | GreatCase100

Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

The Westin Xiamen Hotel and Sen Ran Camping Health Journey | GreatCase100

The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Sichuan Chengdu Qingxia Mountain Residence Promotion | GreatCase100

The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
Resource Type:: Others

Others

Diaoyutai MGM Hospitality's MGM Lion Club Member Reward Program | GreatCase100

Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
Resource Type:: Others

Others

Global Villa Hot Spring Paradise | GreatCase100

In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Hotel Indigo Shanghai Jing'An | GreatCase100

Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hangzhou Tourism -- Marketing
Resource Type:: Others

Others

Sheraton Grand Hangzhou Binjiang Hotel x Tesla Cross-Border Marketing | GreatCase100

Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Target marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Universal Beijing Resort, Honor of Kings Theme Events | GreatCase100

Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Amusement parks -- China -- Beijing Amusement parks -- Marketing
Resource Type:: Others

MOOC

Machine Learning Specialization

The Machine Learning Specialization is a foundational online program created in collaboration between DeepLearning.AI and Stanford Online. This beginner-friendly program will teach you the fundamentals of machine learning and how to use these techniques to build real-world AI applications.
This Specialization is taught by Andrew Ng, an AI visionary who has led critical research at Stanford University and groundbreaking work at Google Brain, Baidu, and Landing.AI to advance the AI field.
This 3-course Specialization is an updated version of Andrew’s pioneering Machine Learning course, rated 4.9 out of 5 and taken by over 4.8 million learners since it launched in 2012.
It provides a broad introduction to modern machine learning, including supervised learning (multiple linear regression, logistic regression, neural networks, and decision trees), unsupervised learning (clustering, dimensionality reduction, recommender systems), and some of the best practices used in Silicon Valley for artificial intelligence and machine learning innovation (evaluating and tuning models, taking a data-centric approach to improving performance, and more.) By the end of this Specialization, you will have mastered key concepts and gained the practical know-how to quickly and powerfully apply machine learning to challenging real-world problems. If you’re looking to break into AI or build a career in machine learning, the new Machine Learning Specialization is the best place to start.

Course related:: AAE5103 Artificial Intelligence in Aviation Industry
Subjects:: Computing
Keywords:: Machine learning Artificial intelligence
Resource Type:: MOOC

Video

The New Open-Source Economics

Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization.

Subjects:: Economics
Keywords:: Online social networks Information technology -- Economic aspects Technological innovations -- Social aspects
Resource Type:: Video

Video

Reigniting Creativity in Business

Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.

Keywords:: Creative ability in business
Resource Type:: Video

Video

How The Blockchain Is Changing Money And Business

What is the blockchain? If you don't know, you should; if you do, chances are you still need some clarification on how it actually works. Don Tapscott is here to help, demystifying this world-changing, trust-building technology which, he says, represents nothing less than the second generation of the internet and holds the potential to transform money, business, government and society.

Subjects:: Finance and Economics
Keywords:: Banks banking -- Technological innovations Blockchains (Databases)
Resource Type:: Video

Video

The Basics of AI for Business

On the TED@BCG stage, AI pathfinder Philipp Gerbert dispels the myth of AI as a complex and mysterious tool for business. In reality, he says, even those of us outside Silicon Valley can have an intimate understanding of AI and put it to work today. Gerbert walks us through the ABC's of AI and what it can mean for your organization.

Keywords:: Business enterprises -- Technological innovations Artificial intelligence
Resource Type:: Video

Video

The Global Business Next Door

When you think "global company," what do you imagine? A massive conglomerate? A far-reaching tech corporation? Scott Szwast reveals that our image of the global business is wrong – 98% of US exporters are in fact companies with less than fifty employees. And yet, this only includes 1% of all US businesses. He explains why so many companies hesitate to leap across the border - and why they need to make the jump.

Subjects:: Management
Keywords:: International business enterprises Industrial management
Resource Type:: Video

Video

Why Your Business Needs Dissenters

Dissenters are often dismissed as disruptive, disrespectful and annoying. But when it comes to business, challenging the status quo can bring much needed change to any organization. Andrew Millar defends the dissenters of the world, arguing that these stalwarts are arguing out of compassion with an aim to improve ideas. In this impassioned talk, Millar shares lessons that any company or loyal objector can use to work strengthen their organization.

Subjects:: Management
Keywords:: Leadership Industrial management Business communication
Resource Type:: Video

Video

The Business Case for Working with Your Toughest Critics

As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.

Subjects:: Management
Keywords:: Sustainable development Organizational change Industrial management
Resource Type:: Video

e-book

Professional communications OER : Modules 1-4 : overiew

"This Open Educational Resource (OER), developed by Olds College is collaboration with the Government of Alberta, is a series of modules intended for use in Higher Education courses or by independent learners. This resource is useful for instructors whose courses cover introductory communication skills, workplace communication, technical communication, or business writing. It contains four modules (Foundations, Writing, Presentations, and Interpersonal), each with its own lesson plans, assessments, and supporting materials. Below, you will find online access to the entire series, plus an instructor overview of the modules. For the PDF and editable files, and instructor resources for each individual module, select the FIND links below"--BC Campus website.

Subjects:: Communication and English Language
Keywords:: Business writing Communication Textbooks Communication of technical information
Resource Type:: e-book

MOOC

Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

This course will help you be a better negotiator. Unlike many negotiation courses, we develop a framework for analyzing and shaping negotiations. This framework will allow you to make principled arguments that persuade others. It will allow you to see beneath the surface of apparent conflicts to uncover the underlying interests. You will leave the course better able to predict, interpret, and shape the behavior of those you face in competitive situations. In this course, you will have several opportunities to negotiate with other students using case studies based on common situations in business and in life. You can get feedback on your performance and compare what you did to how others approached the same scenario. The cases also provide a setting to discuss a wide-ranging set of topics including preparing for a negotiation, making ultimatums, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world. Advanced topics include negotiating when you have no power, negotiating over email, and the role of gender differences in negotiation. To close out the course, we will hear insights from three negotiation experts: Linda Babcock, Herb Cohen, and John McCall MacBain. Enjoy.

Keywords:: Negotiation Communication in management
Resource Type:: MOOC

e-book

Fundamentals of Business Law

Undergraduate business law textbook written by Melissa Randall and Community College of Denver Students in collaboration with lawyers and business professionals for use in required 200 level business law courses in the United States. This book is an introductory survey of the legal topics required in undergraduate business law classes.

Subjects:: Law and Legislation
Keywords:: Business enterprises -- Law legislation Commercial law Textbooks
Resource Type:: e-book

e-book

Boundless Economics

This catalog contains educational content originally curated by Boundless. In collaboration with the Boundless team, Lumen Learning imported these OER courses to the Lumen Platform, to ensure they remain freely available to the education community after Boundless ceased operations. Lumen maintains the Boundless content in the same condition it was provided to us. Courses may contain issues with formatting, accessibility, and the degree to which content remains current, accurate, and complete.

Subjects:: Economics
Keywords:: Economics Textbooks
Resource Type:: e-book

e-book

Intermediate Financial Accounting Volume 2

This new text by G. Arnold and S. Kyle, developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The text reflects both current International Financial Reporting Standards (IFRS) and ASPE. This text covers all topics essential to a second level Intermediate Accounting course: current, long-term and complex liabilities, income taxes, pensions, leases, shareholders' equity, earnings per share, statement of cash flows including the direct approach, effects of changes and errors, and disclosures and analysis. Topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here.

Subjects:: Finance and Accounting
Keywords:: Accounting Textbooks
Resource Type:: e-book

e-book

Project Management from Simple to Complex

In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management and an expert in writing instructional textbooks and using technology for communicating online to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment. Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.

Subjects:: Management
Keywords:: Time management Textbooks Project management
Resource Type:: e-book

Presentation

ERP-systems for SMEs in Ukraine, Best Practices

This video was recorded at Workshop on Advanced IT Solutions and Competitiveness of SMEs, Lviv 2006. It is generally recognized that the competitiveness of SMEs in the present-day business environment ultimately relies upon effective implementation of the most up-to-date information technologies. However, the Ukrainian IT space is characterized with highly noticeable information gap between IT-saturated export-oriented software development companies and ordinary businesses or governmental agencies. The seminar has provided perfect platform for the interaction between local SMEs, communicating their IT needs, and IT service providers like Intellias, briefing on their enterprise-based IT offerings. The seminar has assembled insightful speakers from Ukrainian and international IT companies, as well as representatives from research institutions, consulting firms and IT experienced SMEs. The case studies from Western Ukrainian companies, possessing experience in implementation of IT solutions in industrial process, have illustrated emerging difficulties in aligning IT automated process with qualifications and professional level of the involved personnel. The practical aspects of introducing ERP systems for optimization of production process have been presented by Vitaly Pyasetsky (Lvivkholod public corporation) and Andriy Tsehelyk (Enzyme joint-stock company). The discussion has further focused on the international experience of the implementation of the information technologies as well as networking and partnership practices. Valuable contributions to the topic has been made by Maria-Luisa Sanseverino E4 Project Coordinator from Centro Ricerche Fiat and Patric Sitek from Bremen Institute of Industrial Technology and Applied Work Science. Particular emphasis has been placed on the E4 Project: Extended Enterprise Management in Enlarged Europe including collaboration initiatives and close involvement of the Eastern European enterprises within its framework. The discussion has been reinforced by the case study on Ivano Frankivsk business portal, assembling best practices from abroad business development agencies.

Subjects:: Management and Computing
Keywords:: Enterprise resource planning Small business Ukraine Management information systems
Resource Type:: Presentation

Presentation

Using Data Mining Techniques to Address Critical Information Exchange Needs in Disaster Affected Public-Private Networks

This video was recorded at 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Washington 2010. Crisis Management and Disaster Recovery have gained immense importance in the wake of recent man and nature inflicted calamities. A critical problem in a crisis situation is how to efficiently discover, collect, organize, search and disseminate real-time disaster information. In this paper, we address several key problems which inhibit better information sharing and collaboration between both private and public sector participants for disaster management and recovery. We design and implement a web based prototype implementation of a Business Continuity Information Network (BCIN) system utilizing the latest advances in data mining technologies to create a user-friendly, Internet-based, information-rich service and acting as a vital part of a company's business continuity process. Specifically, information extraction is used to integrate the input data from different sources; the content recommendation engine and the report summarization module provide users personalized and brief views of the disaster information; the community generation module develops spatial clustering techniques to help users build dynamic community in disasters. Currently, BCIN has been exercised at Miami-Dade County Emergency Management.

Subjects:: Management and Computing
Resource Type:: Presentation

Presentation

The Cognitive Dissonance of Living in a world of "Big Data"

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Big data -- Social aspects Big data
Resource Type:: Presentation

Presentation

Linked Data and APIs

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Linked data Application program interfaces (Computer software)
Resource Type:: Presentation

Presentation

COIN services and innovation

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

COIN System Demos

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

SEEKDA as IT Multiplier: The Web Services Portal

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

Usage of Integrated Services in the industry

his video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

Content as basis for Social Connectness …as basis for better User Experience

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

Subjects:: Management and Computing
Keywords:: Online social networks Computer software -- Development -- Social aspects Computer networks -- Social aspects Social networks
Resource Type:: Presentation

Presentation

Media Stream

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

Subjects:: Management and Computing
Keywords:: Data mining Real-time data processing
Resource Type:: Presentation

Presentation

COIN meets Science 2.0

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

Subjects:: Management and Computing
Keywords:: Information resources management Internetworking (Telecommunication) Management information systems
Resource Type:: Presentation

Presentation

The Power of Competition: How to Focus the World's Brains on your Innovation Challenges

This video was recorded at MIT World Series: Back to the Classroom 2009. Cooperation may be making us "a little bit too nice" when it comes to innovation, suggests Fiona Murray. She believes there's nothing like competition for injecting energy into the process of solving key innovation problems, whether in business or society. Murray is convinced competition make ventures "more effective, more global, more inclusive and more democratic," all important dimensions for business in a flattening world. She describes the rapidly expanding R&D expenditures of India and China, including the vast numbers of Ph.D.s these nations are producing in science and engineering. The corporate sector has found building global R&D organizations and collaborations difficult. In this challenging environment, where the advantage goes to those firms snagging the best scientists, Murray believes "prizes are complementary mechanisms" for attracting global talent. Just like historic rivalries among great artists (Nb., Titian, Tintoretto, Veronese), or the race to discover the structure of DNA, "fierce competition" can yield "dramatic productivity" and innovation, especially when the right rewards are at stake. Murray cites the 18th century competition to invent a mechanism for determining a ship's longitude, which offered a 20 thousand-pound prize. She jumps to the present, with the X Prize Foundation and its various competitions to solve engineering challenges and societal problems, such as the three-person reusable spaceship, and a 100-mpg car -- each with a $10 million prize purse. But it's not just the money. Recent studies show that prizes prove alluring when they focus efforts and resources on a problem that people are already studying, offering fame and "putting fun back into innovation." The fascination skews rational calculations, with competitors often spending well beyond the amount offered to the winner. Corporations should adopt the prize mechanism, believes Murray, to help generate new ideas (such as new applications for Google's phone); or to help solve very specific problems. Campus competitions are up markedly, she notes, which might be a distraction for students at places like MIT. Start small and inside the organization first, creating a shared bulletin board and offering small prizes, she advises, which will "generate energy." Then take competition beyond the company. And don't forget, "the work must be fun" in order to "get a richer set of people to participate.

Subjects:: Management
Keywords:: Competition
Resource Type:: Presentation

Presentation

Interview with Anatoliy Furda

This video was recorded at Workshop on Advanced IT Solutions and Competitiveness of SMEs, Lviv 2006. It is generally recognized that the competitiveness of SMEs in the present-day business environment ultimately relies upon effective implementation of the most up-to-date information technologies. However, the Ukrainian IT space is characterized with highly noticeable information gap between IT-saturated export-oriented software development companies and ordinary businesses or governmental agencies. The seminar has provided perfect platform for the interaction between local SMEs, communicating their IT needs, and IT service providers like Intellias, briefing on their enterprise-based IT offerings. The seminar has assembled insightful speakers from Ukrainian and international IT companies, as well as representatives from research institutions, consulting firms and IT experienced SMEs. The case studies from Western Ukrainian companies, possessing experience in implementation of IT solutions in industrial process, have illustrated emerging difficulties in aligning IT automated process with qualifications and professional level of the involved personnel. The practical aspects of introducing ERP systems for optimization of production process have been presented by Vitaly Pyasetsky (Lvivkholod public corporation) and Andriy Tsehelyk (Enzyme joint-stock company). The discussion has further focused on the international experience of the implementation of the information technologies as well as networking and partnership practices. Valuable contributions to the topic has been made by Maria-Luisa Sanseverino E4 Project Coordinator from Centro Ricerche Fiat and Patric Sitek from Bremen Institute of Industrial Technology and Applied Work Science. Particular emphasis has been placed on the E4 Project: Extended Enterprise Management in Enlarged Europe including collaboration initiatives and close involvement of the Eastern European enterprises within its framework. The discussion has been reinforced by the case study on Ivano Frankivsk business portal, assembling best practices from abroad business development agencies.

Subjects:: Management and Computing
Keywords:: Business enterprises -- Data processing Manufacturing processes -- Automation Industrial management
Resource Type:: Presentation

Presentation

Technical and Business Innovation

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

e-book

Scaling a Software Business | SpringerLink

This book presents the Scaling Management Framework, a model based on collected experiences from companies that have already made the journey to give software a central role within the organization. The model is unique because it suggests a holistic method to analyze and plan your journey. It simply means that you can’t just focus solely on your products or services. You also have to look closely at your processes and your organization, the way you make decisions and get things done. Inevitably, these will have to change. This book comes with a map, a compass, and suggested journeys along with selected travel stories comprising best practices and lessons learned from past digitalization journeys. Use the map to find your way in the digitalization landscape, and use the compass to find the direction of your journey. How do you transform your organization when software is becoming a critical part of your business? Software has changed the rules of the game. The world talks about the digitalization in industry and society – how the focus has shifted from producing tangible things towards software and services. This trend started many years ago, but is now affecting every company, whether it’s a software company or not. There are many companies that have already made a digitalization journey – and many are about to embark on this journey – like you.

Subjects:: Management
Keywords:: Software engineering Management information systems
Resource Type:: e-book

Presentation

ERP Innovation Lab

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management and Computing
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

COIN Baseline services and negotiation support

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management and Computing
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

Service Science Innovation Lab

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

User requirements elicitation adapting Serious Gaming approach

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

Workshop on Semantic Business Process Management - A Toolkit for Business Process Owners to Capture Early System Requirements

This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.

Subjects:: Management and Computing
Keywords:: Industrial management Workflow -- Management
Resource Type:: Presentation

Presentation

Pöyry Case Study within the COIN project

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

Welcome to the Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations 2010 - Aachen

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

Collaboration and Interoperability – COIN Approach

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

Information and knowledge interoperability

This video was recorded at COIN / ACTIVE Summer School on Advanced Technologies for Knowledge Intensive Networked Organizations, Aachen 2010. Organized by COIN FP7 Integrated Project (http://www.coin-ip.eu/) and ACTIVE FP7 Integrated Project (http://www.active-project.eu), the summer school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability through innovative software solutions and share the recent research developments from well-established researchers and educators. The main topics of the summer school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modeling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. More about the event at http://coin-active-ss.ijs.si/

Subjects:: Management
Keywords:: Enterprise application integration (Computer systems) Internetworking (Telecommunication) Management information systems Information resources management
Resource Type:: Presentation

Presentation

Workshop on Semantic Business Process Management - Organization Structure Description for the Needs of Semantic Business Process Management

This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.

Subjects:: Management and Computing
Keywords:: Industrial management Workflow -- Management
Resource Type:: Presentation

Presentation

Workshop on Semantic Business Process Management - Semantic business process validation

This video was recorded at 5th Annual European Semantic Web Conference (ESWC), Tenerife 2008. The degree of automation in the management of the business process space of single enterprises and whole value chains is still unsatisfying. A key source of problems are representational heterogeneities between the various perspectives and the various stages in the life-cycles of business processes. Typical examples are incompatible representations of the managerial vs. the IT perspective, or the gap between normative modeling for compliance purposes and process execution log data. As early as in the 1990s, researchers have evaluated the potential of using ontologies for improving business process management in the context of the TOVE project; however, the impact of that work remained beyond initial expectations. Since 2005, there is now a renewed and growing interest in exploiting ontologies, of varying expressivity and focus, for advancing the state of the art in business process management, in particular in ERP-centric IT landscapes. The term "Semantic Business Process Management" has been suggested for the described branch of research in an early 2005 paper, which is now frequently cited as the first description of the overall vision. A flagship activity in the field is the European research project "SUPER", with more than a dozen premier industrial and academic partners, among them SAP, IDS Scheer, and IBM. In the past two years, substantial advancement has been made in investigating the theoretical and practical branches of this vision. However, the interdisciplinary nature of the topic requires a tight collaboration of researcher from multiple fields of, namely the BPM, SOA, Semantic Web, Semantic Web services, and Economics communities. There is a clear need for an annual event at which those communities meet, debate, challenge each others approaches, and eventually align their research efforts. Due to the strong involvement of Semantic Web researchers in the field, ESWC is the ideal target venue for this event. In this workshop, we want to bring together experts from the relevant communities and help reach agreement on a roadmap for SBPM research. We aim at bundling experiences and prototypes from the successful application of Semantic Web technology to BPM in various industries, like automotive, engineering, chemical and pharmaceutical, and services domains. The particular focus is on deriving reusable best-practices from such experiences, and to yield convincing showcases of semantic technology.

Subjects:: Management and Computing
Keywords:: Industrial management Workflow -- Management
Resource Type:: Presentation

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