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Global Villa Hot Spring Paradise | GreatCase100

In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5OTA1MTkzNg==.html
  • -This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Cui Jiuling, who provided information and insights for this video.
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