Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Li Ziqi’s Brand | GreatCase100

This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Noodles -- China
Resource Type:: Others

Others

Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
Resource Type:: Others

Others

Atour Light Hotel | GreatCase100

This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Holiday Inn Express | GreatCase100

The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
Resource Type:: Others

Others

Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Bring (Marketing) Ice cream ices etc. -- Marketing
Resource Type:: Others

Others

Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

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Li Ziqi’s Brand | GreatCase100

Fanta Wild Theme Park | GreatCase100

Atour Light Hotel | GreatCase100

Holiday Inn Express | GreatCase100

Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

Whisky Carnival at Zhengzhou Crossing Hotel | GreatCase100

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