Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

MOOC

Managing Marketing in the Hospitality and Tourism Industry

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry Tourism Marketing Bring (Marketing)
Resource Type:: MOOC

MOOC

Luxury Management

Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry

Subjects:: Hotel, Travel and Tourism
Keywords:: Luxury goods industry Hospitality industry Luxuries Bring (Marketing)
Resource Type:: MOOC

Others

Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.

Subjects:: Hotel, Travel and Tourism
Keywords:: Social media China -- Shanghai Internet marketing Bring (Marketing) Amusement parks -- Marketing
Resource Type:: Others

Others

Holiday Inn Express | GreatCase100

The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Social media Internet marketing Hotels -- Marketing Hospitality industry -- Marketing Bring (Marketing)
Resource Type:: Others

Others

Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

The case of Xue-Gao Zhong demonstrates the successful creation of cream brand through digital marketing, price positioning and target positioning, and word-of-mouth marketing, co-branding, and the KOL effect to attract the attention of the target customer group.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Ice cream ices etc. -- Marketing Bring (Marketing)
Resource Type:: Others

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Managing Marketing in the Hospitality and Tourism Industry

Luxury Management

Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

Holiday Inn Express | GreatCase100

Hermes of Ice Cream - Zhong Xue Gao | GreatCase100

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