Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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"Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
Resource Type:: Others

Others

Hotel Wedding and Business Events Promotion | GreatCase100

This case demonstrates a business resort hotel's successful use of new media marketing strategies to attract the attention of the Gen Z and increase its market share and brand image.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Weddings Hospitality industry -- Marketing Hotels -- Marketing Target marketing Special events -- Management
Resource Type:: Others

Others

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

Subjects:: Hotel, Travel and Tourism
Keywords:: Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
Resource Type:: Others

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"Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

Hotel Wedding and Business Events Promotion | GreatCase100

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

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