Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Le Meurice Hotel | GreatCase100

This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
Resource Type:: Others

Others

Huang Bao Che Car Rentals | GreatCase100

This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing Automobile leasing renting
Resource Type:: Others

Others

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
Resource Type:: Others

Others

Wanda Realm Jinhua Wester Restaurant | GreatCase100

This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
Resource Type:: Others

Others

Li Ziqi’s Brand | GreatCase100

This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Noodles -- China
Resource Type:: Others

Others

Atour & Heytea Co-branding | GreatCase100

This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Hong Kong Disneyland Marketing Case Study | GreatCase100

This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.

Subjects:: Hotel, Travel and Tourism
Keywords:: China -- Hong Kong Amusement parks -- Marketing
Resource Type:: Others

Others

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers.

Subjects:: Hotel, Travel and Tourism
Keywords:: Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing
Resource Type:: Others

Others

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

By offering family guest activities that blend the Rabbit King theme with the "Shangri-La Happy Growth Program," this study works on how Jinan Shangri-La hotel integrates local cultural emblems to give families a unique hotel stay.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
Resource Type:: Others

Others

Want Want Group's Co-Branded Marketing Case Study | GreatCase100

This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.

Subjects:: Hotel, Travel and Tourism
Keywords:: Food industry trade -- Marketing Strategic alliances (Business) Internet marketing Social media
Resource Type:: Others

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Le Meurice Hotel | GreatCase100

Huang Bao Che Car Rentals | GreatCase100

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

Wanda Realm Jinhua Wester Restaurant | GreatCase100

Li Ziqi’s Brand | GreatCase100

Atour & Heytea Co-branding | GreatCase100

Hong Kong Disneyland Marketing Case Study | GreatCase100

Marriott BONVOY Wedding Marketing Case Study | GreatCase100

Jinan Shangri-La Hotel Marketing Case Study | GreatCase100

Want Want Group's Co-Branded Marketing Case Study | GreatCase100

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