Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Chinese New Year Celebration By AI Rabbit -Hotel Group | GreatCase100

InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

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Sofitel Jinan Silver Plaza Hotel | GreatCase100

This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Festivals -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
Resource Type:: Others

Others

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

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Chinese New Year Celebration By AI Rabbit -Hotel Group | GreatCase100

Sofitel Jinan Silver Plaza Hotel | GreatCase100

Hotel Mooncake Promotion | GreatCase100

Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100

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