Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
Resource Type:: Others

Others

JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100

This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
Resource Type:: Others

Others

Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
Resource Type:: Others

Others

Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100

This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
Resource Type:: Others

Others

Wanda Realm Jinhua Wester Restaurant | GreatCase100

This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
Resource Type:: Others

Others

The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
Resource Type:: Others

Others

Atour Light Hotel | GreatCase100

This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
Resource Type:: Others

Others

Le Meurice Hotel | GreatCase100

This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
Resource Type:: Others

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The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100

JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100

Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100

Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100

Wanda Realm Jinhua Wester Restaurant | GreatCase100

The Ball- Hyatt on the Bund Shanghai Hotel | GreatCase100

Atour Light Hotel | GreatCase100

Hotel Mooncake Promotion | GreatCase100

Le Meurice Hotel | GreatCase100

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