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This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
Shanghai International Convention Center Oriental Riverside Bund View Hotel, located in Shanghai's Lujiazui Financial and trade center, has successfully implemented a marketing strategy based on the AISAS theory. By focusing on attention, interest, search, action, and share, the hotel has transformed its image to attract a younger customer base and increase revenue. Utilizing existing resources, such as its lawn and partnerships with local art museums, the hotel has hosted the Lujiazui Financial City International Coffee Culture Festival and created family-friendly activities. This strategy has generated additional income, expanded the hotel's exposure on social media, and established its leadership in the hospitality industry. The challenges ahead include maintaining uniqueness, ensuring safety, and providing personalized experiences to meet evolving consumer preferences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.
- Subjects:
- Marketing, Hotel, Travel and Tourism, and Food and Beverage
- Keywords:
- Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Social media
- Resource Type:
- Others
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Others
菜鸟教程的 Slogan 为：学的不仅是技术，更是梦想！我们相信：再牛逼的梦想也抵不住傻逼似的坚持！我们坚持一件事情，并不是因为这样做了会有效果，而是坚信，这样做是对的。本站域名为 runoob.com, runoob 为 Running Noob 的缩写，意为：奔跑的菜鸟。本站包括了HTML、CSS、Javascript、PHP、C、Python等各种基础编程教程。同时本站中也提供了大量的在线实例，通过实例，您可以更好地学习如何建站。本站致力于推广各种编程语言技术，所有资源是完全免费的，并且会根据当前互联网的变化实时更新本站内容。
- Subjects:
- Computing
- Keywords:
- Programming languages (Electronic computers) Computer programming
- Resource Type:
- Others
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Video
【PolyU 85th Anniversary Interview Series】 Dr Sir Gordon Wu Ying-sheung assumed Chairmanship of the PolyU Council in 1997. Under his leadership of over six years, Sir Gordon guided a number of key PolyU campus development projects. He valued the positive impact hostel life brought to students and took part in the design of the PolyU’s first student hostel located in Hung Hom Bay. In this video, you will learn about Sir Wu’s views regarding education and whole person development as well as his wise words for young people.
【理大八十五周年訪談系列】 胡應湘爵士1997年出任理大校董會主席，在任六年領導理大校園多項重要發展，更親自參與理大第一所位於紅磡灣學生宿舍的設計，非常重視宿舍生活對大學生的成長。想知道胡爵士對學生全人教育的看法以及對年輕人的勸勉？立即看片。
- Keywords:
- History Hong Kong Polytechnic University Interviews Education Higher China -- Hong Kong Universities colleges College buildings
- Resource Type:
- Video
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Video
【PolyU 85th Anniversary Interview Series】 During his tenure as PolyU President, Prof. Timothy W. Tong faced the challenge of changing the undergraduate curriculum from three years to four years. He led the restructure of the curriculum, enhancing it to focus more on the holistic development of students. In addition, Prof. Tong launched a number of initiatives to foster entrepreneurial abilities as well as cultural and artistic development among students. Watch the video now and learn more about the curriculum restructure in those days!
【理大八十五周年訪談系列】唐偉章教授在任理工大學校長期間，面對大學由三年制改為四年制的挑戰，帶領大學課程的革新，令理大教育更重視學生全人發展。此外，唐教授任內先後推出多項舉措，培育學生創業精神，以及文化和藝術的修養。立即看片，回顧當年改制點滴﹗
- Keywords:
- College presidents Hong Kong Polytechnic University Interviews Education Higher China -- Hong Kong Universities colleges
- Resource Type:
- Video
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Video
【PolyU 85th Anniversary Interview Series】 Prof. Poon Chung-kwong led PolyU for 18 years. During his tenure as President, PolyU assumed full university status and started a new chapter in its history. In this video, you will learn about how Prof. Poon positioned PolyU in unique roles, helping the University to excel in various aspects and laying a strong foundation for its long-term development.
【理大八十五周年訪談系列】 潘宗光教授帶領理大18年，出任校長期間，理大正式取得大學地位，開展了理大歷史新的一頁。潘教授任內爲理大發展確立獨特的定位，並取得驕人成績，爲理大長遠發展奠定堅實的基礎。立即看片。
- Keywords:
- College presidents History Hong Kong Polytechnic University Interviews Education Higher China -- Hong Kong Universities colleges
- Resource Type:
- Video
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Video
【PolyU 85th Anniversary Interview Series】 During his Chairmanship of the PolyU Council, Dr the Hon. Victor Lo Chung-wing invited the internationally renowned architect Dame Zaha Hadid to design the Jockey Club Innovation Tower, showcasing PolyU as a vibrant and innovative campus. In this interview, Dr Lo shares that he witnessed the development of another important building at PolyU. Do you know what it is?
【理大八十五周年訪談系列】羅仲榮博士出任理大校董會主席期間，邀請了國際知名的殿堂級建築師Dame Zaha Hadid 女士設計了賽馬會創新樓，為大學的建築群展現了創新形象。羅博士在訪談中更分享了任內見證理大另一重要設施的發展，你知道是甚麼嗎？
- Keywords:
- History Hong Kong Polytechnic University Interviews Education Higher College buildings Universities colleges China -- Hong Kong
- Resource Type:
- Video
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Video
【PolyU 85th Anniversary Interview Series】 Dr Marjorie Yang was the first female Council Chairman of PolyU. During her tenure, she actively promoted the translation of research into practical solutions and collaborations between PolyU and industry partners. In this interview, Dr Yang shares a heart-touching experience during her tenure and her efforts in driving sustainability.
【理大八十五周年訪談系列】楊敏德博士是第一位女士出任理大校董會主席。她任內積極推動大學將科研成果轉化為應用，重視大學與業界伙伴的合作。在訪談中，楊博士回顧了在任期間一次感動的經歷，以及她在推動實踐可持續發展所作的努力。