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English
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Publisher
Hong Kong Polytechnic University
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Video
An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.
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Others
Apart from subject domain knowledge, there are some personal competencies and skills that learner may want to develop in university. The personal competencies and skills include, critical thinking, evaluating definitions, evaluating arguments, evaluating news & media, evaluating scientific studies, evaluating disagreement, and evaluating statistics & graphs.
- Keywords:
- Critical thinking Media literacy Journalism -- Social aspects Information literacy Press criticism
- Resource Type:
- Others
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Video
The advent of data intensive science has fueled the generation of digital scientific data. Undoubtedly, digital research data plays a pivotal role in transparency and re-producibility of scientific results as well as in steering the innovation in a research process. However, the main challenges for science policy and infrastructure projects are to develop practices and solutions for research data management which in compliance with good scientific standards make the research data discoverable, citable and accessible for society potential reuse. The talk will present GeRDI - the Generic Research Data Infrastructure - which is such a research data management initiative targeting long tail content that stems from research communities belonging to different domains. It provides a generic and open software which connects research data infrastructures of communities to enable the investigation of multidisciplinary research questions.
- Keywords:
- Science -- Data processing Research -- Data processing Information storage retrieval systems
- Resource Type:
- Video
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Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
- Resource Type:
- Others
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Others
This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- China -- Hong Kong Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
- Resource Type:
- Others
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Others
You have learned that it is necessary to evaluate legal information. And you have also learned some evaluation criteria. In this exercise, learners are required to match the legal information together.
- Keywords:
- Information resources -- Evaluation Legal research
- Resource Type:
- Others
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Others
In this slide, you will learn more about citation counts, h-index, eigenfactor score, and impact factor.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Engineering -- Periodicals Bibliometrics Scholarly periodicals -- Ratings rankings
- Resource Type:
- Others
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Others
This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others