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Results for: Used in HTM534 Managing Marketing in the Hospitality and Tourism Industry Tags sim New Product Development

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Wanda Realm Jinhua Wester Restaurant | GreatCase100

This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing

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Others
Others

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.

Subjects:

Hotel, Travel and Tourism and Marketing

Keywords:

Museums -- Marketing Gu gong bo wu yuan (China)

Resource Type:

Others
Others

Hotel Innovative Product | GreatCase100

The case of Pullman Hotel Zhoushan has demonstrated that the hotel industry should pay attention to policy and market dynamics, adjust product and marketing strategies promptly, and find new target markets.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing Target marketing

Resource Type:

Others
Others

The Hilton Shanghai Hongqiao Yuanyi | GreatCase100

The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.

Subjects:

Marketing and Hotel, Travel and Tourism

Keywords:

Postnatal care Hospitality industry -- Marketing Hotels -- Marketing Target marketing

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Wanda Realm Jinhua Wester Restaurant | GreatCase100

The Palace Museum Cultural and Creative Product Promotion | GreatCase100

Hotel Innovative Product | GreatCase100

The Hilton Shanghai Hongqiao Yuanyi | GreatCase100

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