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Video
In this video, a member of the team discovers a piece of surprising investment advice that she shares with her teammates. Watch the video to see the competition results and learn about the investment advice. What goes wrong?
- Keywords:
- Investments Investment analysis Stocks -- Prices
- Resource Type:
- Video
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Video
A video showing the steps to take off Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
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Video
A video showing the steps to put on Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Clothing Infection -- Prevention Medical personnel -- Health hygiene Cross infection -- Prevention
- Resource Type:
- Video
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Others
When preparing for research tasks (e.g. articles, essay, projects, reports, thesis,...), you have to go through a series of small tasks. In this slide, it elaborates and expands the research topic before carrying out the actual search.
- Keywords:
- Research -- Methodology
- Resource Type:
- Others
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MOOC
Whether you are a university student trying to make sense of a difficult major course project or struggling to add value during your internship placement; or you are practicing manager struggling to find a resolution to a complex problem, issue or challenge, this course will guide you through a framework designed to help you open up the alternatives. Through this structured framework designed to help you better deal with your unstructured problems, you will learn BETTER, learn FASTER and learn MORE than you are used to. In essence, this short course will help you “HOW” to learn to (un)learn during knowledge transfer.
- Subjects:
- Management
- Keywords:
- Problem solving Dice games
- Resource Type:
- MOOC
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Video
Staying F.O.C.U.S.E.D!
Learn BETTER. Learn FASTER. Learn MORE than you are used to.
To learn more about the idea of the “ecosystem” that we built around the FOCUSED philosophy and its accompanying 7 colourful dice framework, please visit the FOCUSED homepage.
Most problems, issues, and challenges remain unsolved because we end up resorting to our past habitual attempts without being mindful of new ways of thinking and new ways of doing. This video will showcase an innovative new strategic thinking framework that is designed to make you think more deeply and peripherally about your organization's unsolved problems, and in the process, open up alternatives not contemplated before.
This video illustrates the F.O.C.U.S.E.D. Dice framework, to help open your thinking about complex issues. Each letter represents different key behaviors:
"F" - Bring Fresh Perspective
"O" - Think, feel and act like an Owner/ Manager
"C" - Show Connected-thinking
"U" - Have a Sense of Urgency
"S" - Show Team SPIRIT
"E" - Always Engage
"D" - Exercise Deliberate Practice
- Subjects:
- Management
- Keywords:
- Problem solving Dice games
- Resource Type:
- Video
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Video
An online lecture on the topic of "Space Station’s Contribution to Space Resources and Human Developments".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Space stations Exploration of outer space
- Resource Type:
- Video
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Others
In this exercise, learners are required to sort the given information into scholarly journals or popular magazine.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Public health -- Research Medical care -- Research Medical sciences -- Research Information literacy
- Resource Type:
- Others
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Video
An online lecture on the topic of "Solar Vehicles for Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Electrical Engineering
- Keywords:
- Solar energy Space vehicles -- Solar engines
- Resource Type:
- Video
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Others
This case study discusses how Sofitel Jinan Silver Plaza Hotel created distinctive and personalized cultural products by leveraging traditional Chinese festivals such as Dragon Boat and Mid-Autumn. This helped the hotel to establish new revenue channels and achieve a breakthrough, generating a revenue of 2.6 million yuan with a 20% year-on-year growth, making it a leader in the hotel industry's integration of culture and tourism.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
In this video, the team finds that even they've covered the academic sources, but something is still missing. Having said that Google might not be ideal to kick-start your research; it does help you connect with top-quality reports by professional bodies if you know these tricks.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Research Google (Firm) Internet searching
- Resource Type:
- Video
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Others
The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Marketing
- Resource Type:
- Others
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Video
In this video, a student, Jacob comes up with a brilliant idea to compile over hundreds of highly relevant citations for his reference list in just under an hour. Without this shortcut, Jacob might have spent a week tidying up his references before submitting his paper. Do you want to learn how Jacob so painlessly created the reference list? Watch the video below and see what Jacob ends up doing after he meets with Prof. Ian, his co-supervisor of the research project.
- Keywords:
- Bibliographical citations Report writing
- Resource Type:
- Video
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
This course is about resonating with your experience and meaningfully engaging patients to make good decisions and to address the significance of interprofessional collaborations in health care. Service users’ experience and views across all points on health promotion, management and support services are crucial to developing optimal health care practice. Join Prof Elwynis a leader committed in Shared Decision Making (SDM) practice and research to promote high quality decision making. Taking into account the best scientific evidence available, he will explain to you how this collaborative process and the use of decision-aids help eliciting patients’ beliefs and integrating patient preferences and priorities to treatment options after thorough considerations of the trade-offs. Together, we are oriented to the interprofessional collaborative initiative that synergizes the strengths among health care allies toachieve optimal clinical practice and health outcomes. Renowned experts in various health care fields share their first hand experiences, eliciting profound insights and wisdoms about interprofessional collaborations. This is aspirational in learning to reflect, decipher, interpret and construct ways in enhancing effective coordination of care to meet health needs. Making sense of the SDM and IPC concepts and recognizing the available evidences and resources is crucial to enabling good team dynamics. Using a docu-drama, it takes you through a patient’s journey having a stroke due to his hidden assumptions in receiving treatment to atrial fibrillation (an abnormal heart rhythm). His attitude and struggles point to a challenging recovery process. Contemplate on how SDM and IPC could step in at different stages to improve health outcomes. Identifying gaps in the existing scientific evidence and services will help you to pursue influential strategies and design innovative programs or products to attain better outcomes. Your understanding and participation in this course will create positive impact over time in advancing the present health system to deliver the best possible outcomes to various stakeholders. We are excited to see your passion in affecting health decisions and determination in accomplishing excellent care delivery. Get connected with a global community of learners and simply enjoy gaining new ideas about making a difference in health care.
- Subjects:
- Health Sciences
- Keywords:
- Patient participation Clinical medicine -- Decision making Medical care -- Decision making
- Resource Type:
- MOOC
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Others
Facing the impact of COVID-19, the hospitality industry has witnessed a shift in customer demographics towards family customers, specifically those with children. Shangri-La Qiantan Shanghai aims to stand out from the competition by offering a unique and memorable experience that caters to this new customer base. Through customer segmentation and product differentiation, the hotel has partnered with popular IPs, such as Sesame Street, to provide a range of child-friendly activities and themed rooms. With a customer-centric approach and visual impact, the hotel successfully attracts family customers, resulting in higher occupancy rates and positive reviews. However, the hotel must continue to innovate and adapt to changing trends to maintain its competitive advantage and address the initial investment challenges associated with creating child-friendly amenities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others