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Hong Kong Polytechnic University
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2023
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In the lecture, Prof. Batty gave an overview of the development of the science of cities in the last 50 years. Drawing on the system approach and complex theory, he explained that urban science involves top-down and bottom-up thinking; it is a systematic, complex and evolving discipline built on knowledge in social physics, economics, transportation and numerous scientific methods that yield theories. He illustrated this with city morphology examples from the UK and the Greater Bay Areas (GBA) generated by large-scale computer models. At the end of the lecture, Prof. Batty described some challenges with fractal geometry, size and scaling, networks, and building models currently faced by the field, and he suggested the way forward for the discipline.
Even date: 01/09/2023
Speaker: Prof. Michael Batty
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Building and Real Estate
- Keywords:
- City planning City planning -- Data processing
- Resource Type:
- Video
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Video
In the lecture, Prof. Lao will introduce his 30 years of experience in acupuncture research and share his witness in the United States from exploration in early years to the accessibility in the current healthcare system. Prof. Lao will also share his opinion on the challenges and difficulties in acupuncture clinical research.
Even date: 8/12/2023
Speaker: Prof. LAO Lixing
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Health Sciences
- Keywords:
- United States Acupuncture
- Resource Type:
- Video
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Video
The relationship between language experience and cognitive control (e.g., working memory, inhibitory control, cognitive flexibility) could be very well illustrated by the cognitively demanding language experience of interpreting training. A series of our empirical studies with interpreting students (see DONG 2023 for a review), together with studies with professional interpreters in the literature, suggest that interpreting training may first enhance students’ working memory (WM) updating ability and then WM spans, with probable some decline of WM updating ability between the shift from the two WM abilities. Similar patterns may appear in other cognitive control functions, such as cognitive flexibility (first with switching cost reduced and then with mixing cost reduced) and multi-tasking coordination. These results could be explained by the task features of interpreting (including task schemas and their cognitive loads) (see DONG & LI 2020), suggesting a close and dynamic relationship between language experience and cognitive control.
Even date: 4/12/2023
Speaker: Prof. Yanping Dong (Zhejiang University)
Hosted by: Faculty of Humanities
- Subjects:
- Language and Languages and Translating and Interpreting
- Keywords:
- Translating interpreting Language languages Cognition
- Resource Type:
- Video
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Video
PAIR distinguished lecture series: an overview of high performance computing and future requirements
In this talk, we examine how high performance computing has changed over the last ten years and look toward the future in terms of trends. These changes have had and will continue to impact our numerical scientific software significantly. A new generation of software libraries and algorithms are needed for the effective and reliable use of (wide area) dynamic, distributed, and parallel environments. Some of the software and algorithm challenges have already been encountered, such as the management of communication and memory hierarchies through a combination of compile-time and run-time techniques, but the increased scale of computation, depth of memory hierarchies, range of latencies, and increased run-time environment variability will make these problems much harder.
Even date: 6/12/2023
Speaker: Prof. Jack Dongarra
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Computing
- Keywords:
- High performance computing
- Resource Type:
- Video
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Video
We have witnessed a rapid expansion of the global Chinese medicines market in recent years. Herb-based products are becoming an integral part of health management not only in the East, but also in the Western world. Notwithstanding the booming of herbal markets, there are challenging issues and concerns from the medical/healthcare professionals, the nutritional/pharmaceutical communities, regulatory agencies, as well as the general public. In this presentation, a closer look will be taken at the scientific challenges of the quality, safety, and effectiveness of herbal products. While some of these difficulties are unlikely to be overcome within a short period of time, there are wide-open opportunities for international collaborative research to help meet the demands for high-quality Chinese medicine products.
Even date: 1/12/2023
Speaker: Prof. CHE Chun-Tao
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Medicine
- Keywords:
- China Herbs -- Therapeutic use Materia medica Medicine Chinese Drugs -- Quality control
- Resource Type:
- Video
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Video
Overcoming the COVID-19 pandemic, public interests for healthcare innovations significantly increase. In order to prepare the next pandemic, POSTECH is initiating a new engineering-based medical school. This new program aims to solve practical medical problems via innovative technology and put significant efforts for commercialisation. As a Program Chair for the new Medical Science and Engineering Program, I will share my experience and future plans. Further, we spin-off a start-up company, “Opticho”, from the research outcomes in my lab. I will share my experience how translate the lab toys to commercial products: not only excitement but also difficulty.
Even date: 27/10/2023
Speaker: Prof. KIM Chulhong
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Biomedical Engineering, Medicine, and Health Technology and Informatics
- Keywords:
- Medical education Medical technology Biomedical engineering
- Resource Type:
- Video
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Video
Water shortage is one of the biggest challenges that humanity faces. Novel technologies to tackle the challenge of water scarcity are urgently needed. However, all the existing studies are based on bare fibers with diameter in the order of mm. This talk introduces a novel fog collection technology using microfibers fabricated by near-field electrospinning. The collection efficiency reaches a record high level. Systematic investigation reveals that the waterdrops are “visible” to fog droplets in the incoming air flow because of the relatively small size of the microfibers. Thus, the large waterdrops deflect the fog-carrying airflow to the satellite small waterdrops, which effectively intercept the fog droplets.
Event Date: 12/10/2023
Speaker: Prof. TAN Zhongchao (Founding Chair Professor, Vice Provost and Dean of Academic Affairs of the Eastern Institute of Technology in Ningbo, China)
Hosted by: PolyU Academy for Interdisciplinary Research
- Subjects:
- Environmental Sciences and Mechanical Engineering
- Keywords:
- Fog Hydrology Water harvesting Water-supply
- Resource Type:
- Video
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Video
我們的日常生活每時每刻都離不開語言，每一個人都會對語言中發生的問題感興趣，但是卻並不知道這些生活中的語言問題有沒有學術研究價值。本講座將以日常生活中的語言現象為例，重點介紹語言研究的選題、研究方法和研究路徑，以期對研究生的選題和論文寫作以及語言的跨學科研究有所啟發。
日期：2023年9月15日
講者：崔希亮教授
主辦：人文學院
- Subjects:
- Language and Languages
- Keywords:
- Sociolinguistics
- Resource Type:
- Video
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Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others