Jumeirah Nanjing Hotel’s Customized Helicopter Service | GreatCase100

Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.

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  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNjAwMjE1OTc1Ng==.html
  • -This video is made by Dr. Pearl Lin's project, "Great Case of Marketing in the Hospitality and Tourism Industry." A special thanks to Qiu Rui,who provided information and insights for this video.