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Hong Kong Polytechnic University
Remove constraint Publisher: Hong Kong Polytechnic University
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This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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Others
The case of Wuhan Wanda Ruihua Hotel demonstrates the launch of a celebrity chef's New Year's Eve dinner take-out service during the epidemic through market segmentation, positioning, and joint marketing strategies to meet the needs of high-end people for gourmet food and holiday celebrations.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing COVID-19 (Disease) -- Economic aspect Hotels -- Marketing
- Resource Type:
- Others
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Video
In this CIHK webinar, we will discuss the material conditions of and historical background to the use of Classical Chinese or Literary Sinitic in writing-mediated brush conversation between literati of Sinitic engaged in cross-border communication within Sinographic East Asia or the Sinographic cosmopolis, which corresponds with today’s China, North Korea, South Korea, Japan (including Okinawa, formerly the Ryukyu Kingdom) and Vietnam. Compared with speech as a modality of communication, real-time writing-mediated interaction between talking humans, synchronously face-to-face, seems uncommon. In any society, speaking is premised on one condition: the interlocutors must have at least one shared spoken language at their disposal, but even then, there are circumstances under which speaking is either physically not feasible or socially inappropriate. Could writing function as an alternative modality of communication when speaking is not an option due to the absence of a shared spoken language, as in cross-border communication settings? Whereas real-time writing-mediated face-to-face interaction is rare where a regional lingua franca was known to exist (e.g., Latin and Arabic), there is ample historical evidence of literati of Classical Chinese or Literary Sinitic from different parts of Sinographic East Asia conducting ‘silent conversation’, synchronously and interactively in writing mode using brush, ink, and paper. Such a pattern of writing-assisted interaction is still practiced and observable in pen-assisted conversation – pen-talk – between Chinese and Japanese speakers today, thanks to the pragma-linguistic affordance of morphographic, non-phonographic sinograms (i.e., Chinese characters and Japanese kanji). We will outline the historical spread of Classical Chinese or Sinitic texts from the ‘center’ to the ‘peripheries’, and the historical background to the acquisition of literacy in Sinitic by the people there. Their shared knowledge of Sinitic helps explain why, for well over a thousand years until the 1900s, literati from these places were able to speak their mind by engaging in ‘Sinitic brush-talk’ 漢文筆談 in cross-border communication.
Even date: 13/5/2022
Speaker: Prof. David C. S. Li
Hosted by: Confucius Institute of Hong Kong, Department of Chinese Culture
- Subjects:
- Chinese Language and Language and Languages
- Keywords:
- Chinese characters History Chinese language -- Written Chinese Written communication China East Asia
- Resource Type:
- Video
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Others
In this slide, it explains the reason why the information came from authoritative sources but still not trustworthy. The possible reason could be (1) the way information is produced, (2)carelessness or loaded with secret intentions, (3) in favour of their hidden goal, (4)not spending enough time, (5) limited topic vocabulary, (6) limited by technical barriers, (7)information that fits with your knowledge & beliefs, and (8) from a source that you think is trustworthy.
- Keywords:
- Research -- Methodology Information resources -- Evaluation
- Resource Type:
- Others
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Video
An online lecture on the topic of "Why do Housing Prices Go Sky high?".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Building and Real Estate
- Keywords:
- Real property Real estate business Housing -- Prices
- Resource Type:
- Video
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
In the exercise, learner need to determine where is the best place to find these primary information.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Humanities -- Research Information literacy
- Resource Type:
- Others
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Others
In this game, you need to match the types of information sources with the corresponding information needs.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Information resources Social sciences -- Research Information literacy
- Resource Type:
- Others
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Others
In this game, learners are required to put the information that can support the work in different research stages.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research -- Methodology Information literacy Information resources
- Resource Type:
- Others