Xixi Banquet-Hangzhou Xixi Sheraton Hotel | GreatCase100

The case of Hangzhou Xixi Sheraton Hotel demonstrates that by introducing the "Dining + X" immersive experience, it has successfully broken the stereotype of traditional Western restaurants, improved the dining experience, and attracted the attention of young people.

  • - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Chen Fang who provided information and insights for this video.
  • - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MjgzODE4MA==.html
  • - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.