Search Constraints
Number of results to display per page
Results for:
Search Results
-
Case Study
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Amusement parks -- Marketing Internet marketing
- Resource Type:
- Case Study
-
Case Study
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Festivals -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Case Study
-
Case Study
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Physical fitness centers Hospitality industry -- Marketing
- Resource Type:
- Case Study
-
Case Study
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing Family vacations Target marketing
- Resource Type:
- Case Study
-
Case Study
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Marketing Marketing Travel -- Computer network resources
- Resource Type:
- Case Study
-
Others
Welcome to the Coding Train with Daniel Shiffman! A community dedicated to learning creative coding with beginner-friendly tutorials and projects on YouTube and more.
- Subjects:
- Computing, Data Science and Artificial Intelligence
- Keywords:
- Computer programming Coding theory
- Resource Type:
- Others
-
Others
Causal Inference for The Brave and True
- Course related:
- MM501 Research Methods
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Statistical methods
- Resource Type:
- Others
-
Video
The video introduces the basic principle of ETF
- Course related:
- HTM3222 Financial Management in Hospitality, Tourism and Events
- Subjects:
- Finance
- Keywords:
- Exchange traded funds
- Resource Type:
- Video