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  • Case Study 
    Litang Tourist Destination Marketing Case Study | GreatCase100

    Litang Tourist Destination Marketing Case Study | GreatCase100

    This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    China--Sichuan Sheng Internet marketing Tourism -- Marketing Social media
    Resource Type:
    Case Study
     
  • Case Study 
    Want Want Group's Co-Branded Marketing Case Study | GreatCase100

    Want Want Group's Co-Branded Marketing Case Study | GreatCase100

    This study uses Want Want as an example to show how co-branding helps companies increase their reputations. Influenced by social media and online popularity, the internet provides an enormous and low-cost avenue for firms to communicate with their fans, stabilizing consumer groups and improving network popularity.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Food industry trade -- Marketing Internet marketing Social media
    Resource Type:
    Case Study
     
  • Case Study 
    Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

    Sands China Ltd. and Ctrip Cooperation Marketing Case Study | GreatCase100

    Using a technology-based business model, Macau Venetian cooperated with Ctrip's chairman, dressed, and previewed The Londoner Macau launch at Sands Macau Resort. This study of the method indicates that live streams could stimulate potential customers' interest and encourage them to attend.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Live streaming Tourism -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Case Study
     
  • Case Study 
    Klook Marketing Case Study | GreatCase100

    Klook Marketing Case Study | GreatCase100

    This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Tourism -- Marketing Marketing Travel -- Computer network resources
    Resource Type:
    Case Study
     
  • Case Study 
    Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

    Lina Bell—A Big Star in Shanghai Disneyland Marketing Case Study | GreatCase100

    From the perspective of the 7 Ps as the marketing strategy, this study indicates how 'LinaBell,' the new Disney Ip, benefited from the branding effect, which leads to significant attention from loyal customers before the sale.

    Subjects:
    Hotel, Travel and Tourism
    Keywords:
    Bring (Marketing) Internet marketing China -- Shanghai Social media Amusement parks -- Marketing
    Resource Type:
    Case Study
     
  • Others 
    清華大學開源軟件鏡像站

    清華大學開源軟件鏡像站

    本站由清华大学信息化技术中心支持创办，由清华大学 TUNA 协会运行维护。 清华大学 TUNA 协会，全名清华大学学生网络与开源软件协会，是由清华大学热爱网络技术和开源软件的极客组成的学生技术社团。

    Subjects:
    Computing, Data Science and Artificial Intelligence
    Keywords:
    Computer software -- Development Open source software
    Resource Type:
    Others
     
  • Others 
    Runoob.com

    Runoob.com

    菜鸟教程的 Slogan 为：学的不仅是技术，更是梦想！我们相信：再牛逼的梦想也抵不住傻逼似的坚持！我们坚持一件事情，并不是因为这样做了会有效果，而是坚信，这样做是对的。本站域名为 runoob.com, runoob 为 Running Noob 的缩写，意为：奔跑的菜鸟。本站包括了HTML、CSS、Javascript、PHP、C、Python等各种基础编程教程。同时本站中也提供了大量的在线实例，通过实例，您可以更好地学习如何建站。本站致力于推广各种编程语言技术，所有资源是完全免费的，并且会根据当前互联网的变化实时更新本站内容。

    Subjects:
    Computing, Data Science and Artificial Intelligence
    Keywords:
    Programming languages (Electronic computers) Computer programming
    Resource Type:
    Others
     
  • Video 
    Dialogue with Cheung Ka-long

    Dialogue with Cheung Ka-long

    A chance to have dialogue and interactive match with an Olympic Gold Medalist! On 17 December, the renowned foil fencing athlete and Olympic champion, Mr Cheung Ka-long, will have a live chat at PolyU where he will share details about his athletic and personal life with participants.
    一起與奧運金牌運動員在校園對話、台上較量﹗香港著名劍擊運動員張家朗將於12月17日蒞臨 理大 校園，與一眾與會者暢談他在劍術內外的生活點滴。

    Keywords:
    Fencing China -- Hong Kong 張家朗 1997- Fencers Athletes -- Training of
    Resource Type:
    Video
     
  • Video 
    Together We Dream, We Fly - Splashing for Lights, Chasing our Dreams

    Together We Dream, We Fly - Splashing for Lights, Chasing our Dreams

    What is your dream? And how to make it come true? Ms Guo Jingjing, the Olympic Gold Medalist, will share with us her story of chasing dreams.
    你的夢想是什麼？你有好好努力使它實現嗎？奧運金牌得主郭晶晶女士將與大家分享她追逐夢想的故事。
    Event Date: 22.11.2022

    Keywords:
    China Athletes -- Training of Diving
    Resource Type:
    Video
     
  • Video 
    A New Vision for Carrying the Traditional Culture Forward

    A New Vision for Carrying the Traditional Culture Forward

    The Palace Museum houses a collection of national treasures, which are not only rare and precious artworks, but also serve as vehicles for Chinese philosophy and culture. Since its establishment, the Palace Museum has taken preserving and carrying the Chinese cultural heritage forward as its core mission. In the past few decades, the Palace Museum has endeavoured to activate its collection and make the museum more connected and relevant to the world beyond the museum walls. As a bridge between the past and the present, China and the world, the Hong Kong Palace Museum is committed to the study and appreciation of Chinese art and culture. With a Hong Kong perspective and a global vision, the Museum interprets the Palace Museum’s collection and its culture and presents the essence of Chinese culture and values to a global audience, while advancing dialogue and mutual learning among world civilizations. In this PolyU 85th Anniversary Public Lecture, we are honored to have Dr Louis Ng Chi-wa, the first Director of Hong Kong Palace Museum, presents a public lecture, A New Vision for Carrying the Traditional Culture Forward. We sincerely invite you to embark on a journey exploring cultural heritage through the lecture.
    故宮的文物收藏是國之重寶，不僅是藝術珍玩，還有以器明道的文化意義。故宮博物院自成立以來，一直以傳承中華文化為使命。新時代的故宮致力把文物活起來，從館舍天地走向大千世界。香港故宮繼往開來，定位於連繫古今，融通中外，以香港角度，結合環球視野，詮釋故宮文物和文化。香港故宮並致力走向世界，宣揚中國文化的普世價值，推動文化對話和文明互鑑。理大八十五周年校慶公開講座有幸邀請香港故宮文化博物館館長吳志華博士與大家分享「文化傳承的新視野」，一起展開文化傳承之旅。
    Event Date: 22.10.2022

    Keywords:
    Art Chinese Historic preservation Civilization Cultural property
    Resource Type:
    Video