Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Immersive Vacation - Dali Ning Fu Sea Inn | GreatCase100

The Dali Ning Fu Sea Inn successfully implemented a scene marketing strategy by creating highly-recognized and iconic scenes within the inn. This approach was an innovative response to the increased desire for travel and peaceful experiences during the pandemic. By leveraging platforms like TikTok and Little Red Book, the inn achieved impressive outcomes such as high occupancy rates, top rankings in popularity and sales, and significant revenue. The challenges faced included maintaining platform rankings and prolonged exposure, strategic product positioning, and the importance of private traffic for future marketing success. Ultimately, the inn's immersive vacation experience and positive customer word-of-mouth contributed to its success.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
Resource Type:: Others

Others

Sichuan Chengdu Qingxia Mountain Residence Promotion | GreatCase100

The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
Resource Type:: Others

Others

Sanya Conifer Hotel | GreatCase100

The case of Sanya Conifer Hotel demonstrates how to use the short video platform to precisely target groups and win much-viewing flows and exposure . Short video marketing has become a model of new technology marketing for hotels.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Social media
Resource Type:: Others

Others

Holiday Inn Express | GreatCase100

The Holiday Inn Express case demonstrates how short videos, offline sharing sessions, and diversified activities have established a close emotional bond with the target group.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Bring (Marketing) Hotels -- Marketing Internet marketing Social media
Resource Type:: Others

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Immersive Vacation - Dali Ning Fu Sea Inn | GreatCase100

Sichuan Chengdu Qingxia Mountain Residence Promotion | GreatCase100

Sanya Conifer Hotel | GreatCase100

Holiday Inn Express | GreatCase100

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