Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

"Buy Air Tickets, Go to Fliggy" - Fliggy Xiaoshan International Airport Flash Sale during the May Holiday | GreatCase100

Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Airports -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

"Chuangshi Kaiwan" AR experience at MOXY | GreatCase100

The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

"Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100

Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
Resource Type:: Others

Others

"Hearing the Music of Gulangyu Island - Andaz Xiamen Hotel Music-themed Suite Promotion | GreatCase100

Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

"Infinite Love Between Heaven and Earth" – Shenzhen Air International Hotel Aviation Culture Theme Project | GreatCase100

Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

"Socializing with Strangers + Active Sharing" - Camping Product Promotion | GreatCase100

The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
Resource Type:: Others

Video

10 steps to boost your financial health -- that you can do in a day

You take vacation days, sick days and mental health days; now it's time to add a financial health day to that list! What to do on it? Behavioral psychologist Wendy De La Rosa shares 10 simple steps you can take to spend less, save more -- and stress less.

Subjects:: Finance
Keywords:: Finance Personal
Resource Type:: Video

Courseware

15.024 Applied Economics for Managers | Sloan School of Management

The fact of scarcity forces individuals, firms, and societies to choose among alternative uses – or allocations – of its limited resources. Accordingly, the first part of this summer course seeks to understand how economists model the choice process of individual consumers and firms, and how markets work to coordinate these choices. It also examines how well markets perform this function using the economist's criterion of market efficiency. Overall, this course focuses on microeconomics, with some topics from macroeconomics and international trade. It emphasizes the integration of theory, data, and judgment in the analysis of corporate decisions and public policy, and in the assessment of changing U.S. and international business environments.

Subjects:: Management
Keywords:: Microeconomics
Resource Type:: Courseware

Courseware

15.875 Applications of System Dynamics

15.875 is a project-based course that explores how organizations can use system dynamics to achieve important goals. In small groups, students learn modeling and consulting skills by working on a term-long project with real-life managers. A diverse set of businesses and organizations sponsor class projects, from start-ups to the Fortune 500. The course focuses on gaining practical insight from the system dynamics process, and appeals to people interested in system dynamics, consulting, or managerial policy-making.

Subjects:: Management
Keywords:: Business consultants Social psychology
Resource Type:: Courseware

Courseware

16.660J Introduction to Lean Six Sigma Methods (MIT)

This course covers the fundamental principles, practices and tools of Lean Six Sigma methods that underlay modern organizational productivity approaches applied in aerospace, automotive, health care, and other sectors. It includes lectures, active learning exercises, a plant tour, talks by industry practitioners, and videos. One third of the course is devoted to a physical simulation of an aircraft manufacturing enterprise or a clinic to illustrate the power of Lean Six Sigma methods. The course is offered during the Independent Activities Period (IAP), which is a special 4-week term at MIT that runs from the first week of January until the end of the month.

Subjects:: Management
Keywords:: Industrial efficiency Lean manufacturing Six sigma (Quality control stard)
Resource Type:: Courseware

Video

3 Lessons on Success from An Arab Businesswoman

Professional Arab women juggle more responsibilities than their male counterparts, and they face more cultural rigidity than Western women. What can their success teach us about tenacity, competition, priorities and progress? Tracing her career as an engineer, advocate and mother in Abu Dhabi, Leila Hoteit shares three lessons for thriving in the modern world.

Keywords:: Businesswomen Arab countries
Resource Type:: Video

Video

4 Myths and Misunderstandings about Doing Business in Africa

Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens -- and invites businesses from overseas to share in its wealth ... once they've done their research.

Keywords:: Africa Business enterprises Industrial management
Resource Type:: Video

Others

5S for the Office

Learners read how each of the steps in 5S can be used to organize an office.

Subjects:: Management
Keywords:: Work environment Organizational behavior Office management
Resource Type:: Others

Video

6 Core Elements of BPM

The video is about the six core arguments of BPM. It can help you to understand different aspects of a holistic BPM and why these six core elements are important to the success of BPM implementations.

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Video

7 Tools for Building a Business People Trust

Why do we trust some companies and not others? Using real-world examples, digital trust advisor Marcos Aguiar decodes this make-or-break quality -- and offers seven tools to help leaders design a foundation of trust into their business ecosystems in order to achieve long-term success.

Subjects:: Management
Keywords:: Trust Corporate culture
Resource Type:: Video

Others

A "Special" Dinner - Park Hyatt Hangzhou| GreatCase100

Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.

Subjects:: Hotel, Travel and Tourism, Marketing, and Food and Beverage
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Video

A Business Against Racism

Villy Wang is in the business of rewriting stereotypes, empowering youth of color to take back their narratives through storytelling. In this moving talk, Wang explains how she developed a program to train kids in filmmaking so they can create new, authentic stories and break the cycle of bias perpetuated in media.

Subjects:: Management
Keywords:: Motion pictures -- Production direction Racism Industrial management
Resource Type:: Video

Video

A Day in the Life of an Ancient Babylonian Business Mogul

It's 1762 BCE. As dawn breaks in the Babylonian city of Sippar, Beltani— a priestess and businesswoman— receives an urgent visit from her brother. He makes a troubling accusation: her tavern keeper has been undermining the business Beltani relies on in her old age. Now she has just a few short hours to find out the truth. Soraya Field Fiorio details a day in the life of a Babylonian naditu.

Subjects:: Area Studies
Keywords:: Middle East -- Babylonia Social conditions Women
Resource Type:: Video

Video

A First Look into AI+ Investment

An online lecture on the topic of "A First Look into AI+ Investment".This lecture is suitable for secondary school and university students as well as the general public.

Subjects:: Finance
Keywords:: Artificial intelligence -- Forecasting Investments
Resource Type:: Video

Video

A Healthy Economy Should Be Designed To Thrive, Not Grow

What would a sustainable, universally beneficial economy look like? "Like a doughnut," says Oxford economist Kate Raworth. In a stellar, eye-opening talk, she explains how we can move countries out of the hole -- where people are falling short on life's essentials -- and create regenerative, distributive economies that work within the planet's ecological limits.

Subjects:: Economics
Keywords:: Economic development Sustainable development
Resource Type:: Video

Open (Access) Journal-Article

A Lean Six Sigma framework to enhance the competitiveness in selected automotive component manufacturing organisations

This article investigates the integration of Lean and Six Sigma tools as a unified approach to continuous improvement and develops a Lean Six Sigma framework for selected automotive component manufacturing organisations in KwaZulu-Natal (KZN), South Africa.

Subjects:: Management and Business Information Technology
Keywords:: Production management Automobile supplies industry Six sigma (Quality control stard)
Resource Type:: Open (Access) Journal-Article

Video

A Model for Initiating Conflict Resolution (Screencast)

In this screencast you'll identify and write assertive "I" statements that focus on BCF (behavior, consequences, and feelings).

Subjects:: Management
Keywords:: Conflict management
Resource Type:: Video

e-book

A Primer on Sustainable Business

As you read A Primer on Sustainable Business, we challenge you to not think of sustainability as a program, an initiative, or an activity. Rather, sustainability is a mind-set, a philosophy, and worldview. Throughout each chapter, you are challenged to alter the way you view your job, the workplace, the business, and the world. Whether you are an executive, an entrepreneur, or an employee, A Primer on Sustainable Business will help you understand the big picture of what it means to be a sustainable business and will give you the information you need to begin your journey toward sustainability.

Subjects:: Management
Keywords:: Corporations -- Environmental aspects Sustainability Textbooks
Resource Type:: e-book

Others

ACCA Study Support Resources

This provides all the resources to help you prepare for the Applied Knowledge, Applied Skills and Strategic Professional exams.

Course related:: AF5141 Corporate Financial Accounting
Subjects:: Accounting
Keywords:: Association of Chartered Certified Accountants (Great Britain) Accounting -- Examinations
Resource Type:: Others

Others

AI Digital Salesman Live Streaming- Hotel X Concert Package Promotion | GreatCase100

The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Video

APQC Process Classification Framework

This lecutre is about the design and an excellent of business processes. Established frameworks from the American Productivity and Quality Council (APQC) is introduced.

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Others

Abaqus e-learning

4RealSim serves its customers by providing Dassault Systemes’ SIMULIA products (Abaqus, Isight, Tosca, fe-safe, Simpack, XFLOW), VCollab and HyperSizer.
4RealSim offers high-quality Finite Element engineering services to assess, validate and optimize the response of products, assemblies and processes.
4RealSim offers training and mentoring to learn the analysis tools and improve FEA methodologies. Trainings are available online or organized in class rooms.
4RealSim offers customer-tailored and regulatory compliant Computer Modelling & Simulation services for the life-science and medical-device industry.

Subjects:: Business Information Technology and Computing
Keywords:: Abaqus (Electronic resource) Finite element method
Resource Type:: Others

e-book

Accounting Principles: A Business Perspective

Accounting Principles: A Business Perspective uses annual reports of real companies to illustrate many of the accounting concepts in use in business today. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. This text was developed to help you develop these skills.

Subjects:: Accounting
Keywords:: Accounting Textbooks
Resource Type:: e-book

Others

Aden Select Shenzhen Taizi Hotel Brand Promotion | GreatCase100

The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Admango

We use Artificial Intelligence, Digital Finger Printing and Profiling to track your competitors' every move across all platforms including TV, Print, Outdoor, Radio, Digital, Mobile and Social Media. Be it a corporate campaign, new product launch, promotional messages, event announcement, to just a casual greeting, we alert you the minute it's out there so you can respond immediately.

Subjects:: Advertising Design and Marketing
Keywords:: Advertising campaigns Commercial art Advertising
Resource Type:: Others

e-book

Advanced Business Law and the Legal Environment

Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors' Foundations of Business Law and the Legal Environment. Appropriate for students who have already taken an introductory Legal Environment or Business Law course, the text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with which they are already familiar with their clear, concise and readable style. Advanced Business Law and the Legal Environment provides students with context and essential legal concepts relating to the Uniform Commercial Code and various aspects of property law. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, and other stakeholders — and to their own lawyers.

Subjects:: Law and Legislation
Keywords:: Commercial law United States Textbooks
Resource Type:: e-book

Courseware

Advanced Communication for Leaders

This course introduces interactive oral and interpersonal communication skills critical to leaders, including strategies for presenting to a hostile audience, running effective and productive meetings, active listening, and contributing to group decision-making. There are team-run classes on chosen communication topics, and an individual analysis of leadership qualities and characteristics. Students deliver an oral presentation and an executive summary, both aimed at a business audience.

Subjects:: Communication
Keywords:: Interpersonal communication Business communication
Resource Type:: Courseware

Others

Agent Based Modeling using AnyLogic Professional

Agent based modeling focuses on the individual active components of a system. This is in contrast to both the more abstract system dynamics approach, and the process-focused discrete event method. With agent based modeling, active entities, known as agents, must be identified and their behavior defined. They may be people, households, vehicles, equipment, products, or companies, whatever is relevant to the system. Connections between them are established, environmental variables set, and simulations run. The global dynamics of the system then emerge from the interactions of the many individual behaviors. AnyLogic combines professional discrete event, system dynamics, and agent based modeling in one platform for efficient, no compromise results. In our white paper, Multimethod Simulation Modeling for Business Applications, we investigate these three main simulation modeling approaches and construct a multimethod model example to illustrate the advantages of multimethod simulation modeling. Read the white paper and see why hybrid models are always a better choice!

Course related:: CE631 Simulation and IT Applications in Construction
Subjects:: Business Information Technology and Computing
Keywords:: Computer simulation Multiagent systems System analysis -- Data processing
Resource Type:: Others

Others

Airbnb-48 Hours Enough to Play | GreatCase100

This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bed breakfast accommodations -- Marketing Airbnb (Firm)
Resource Type:: Others

e-book

American Contract Law for a Global Age

American Contract Law for a Global Age by Franklin G. Snyder and Mark Edwin Burge of Texas A&M University School of Law is a casebook designed primarily for the first-year Contracts course as it is taught in American law schools, but is configured so as to be usable either as a primary text or a supplement in any upper-level U.S. or foreign class that seeks to introduce American contract law to students. As an eLangdell text, it offers maximum flexibility for students to read either in hard copy or electronic format on most electronic devices. Why “American” Contract Law? Nearly all American contract law texts focus on U.S. law. This volume simply makes that focus explicit. Modern American lawyers face an increasingly global world, and the book makes it clear that American law is not the only important commercial law regime in the world. But much of the value that the cosmopolitan and transnational American-trained lawyer brings to the table is an understanding of the contract law of the United States. To this end, the venerable English cases that exemplify common law doctrine are here presented not in their hoary 19th century settings. but in the 21st century forms that students can intuitively grasp.

Subjects:: Law and Legislation
Keywords:: Contracts United States Textbooks
Resource Type:: e-book

e-book

An Introduction to Cooperation and Mutualism

This textbook introduces readers to the idea of cooperation and mutualism. Cooperatives and mutuals are participatory organizations in which members participate in control and governance, receive economic benefits through patronage refunds or net income, and become owners through equity. These mutual-benefit organizations exist alongside non-profit organizations and investor-benefit organizations through the global economy.

Subjects:: Management
Keywords:: Management -- Employee participation Industrial management Textbooks
Resource Type:: e-book

Others

Analysis of the Co-branding Marketing Strategy of the Hyatt Group | GreatCase100

Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Presentation

Analyzing Word Frequencies in Large Text Corpora using Inter-arrival Times and Bootstrapping

This video was recorded at European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in Databases (ECML PKDD), Athens 2011. Comparing frequency counts over texts or corpora is an important task in many applications and scientific disciplines. Given a text corpus, we want to test a hypothesis, such as "word X is frequent", "word X has become more frequent over time", or "word X is more frequent in male than in female speech". For this purpose we need a null model of word frequencies. The commonly used bag-of-words model, which corresponds to a Bernoulli process with fixed parameter, does not account for any structure present in natural languages. Using this model for word frequencies results in large numbers of words being reported as unexpectedly frequent. We address how to take into account the inherent occurrence patterns of words in significance testing of word frequencies. Based on studies of words in two large corpora, we propose two methods for modeling word frequencies that both take into account the occurrence patterns of words and go beyond the bag-of-words assumption. The first method models word frequencies based on the spatial distribution of individual words in the language. The second method is based on bootstrapping and takes into account only word frequency at the text level. The proposed methods are compared to the current gold standard in a series of experiments on both corpora. We find that words obey different spatial patterns in the language, ranging from bursty to non-bursty/uniform, independent of their frequency, showing that the traditional approach leads to many false positives.

Subjects:: Management and Computing
Keywords:: Computational linguistics Text processing (Computer science) Discourse analysis -- Data processing
Resource Type:: Presentation

Courseware

Applied Macro- and International Economics II

This course seeks to establish understanding of the development processes of societies and economies by studying several dimensions of sustainability (environmental, social, political, institutional, economy, organizational, relational, and personal) and the balance among them. It explores the basics of governmental intervention, focusing on areas such as the judicial system, environment, social security, and health, and builds skills to determine what type of policy is most appropriate. We also consider implications of new technologies on the financial sector: Internationalization of currencies, mobile payment systems, and cryptocurrencies, and discuss the institutional framework to ensure choices are sustainable across all dimensions and applications.

Subjects:: Economics
Keywords:: Sustainability Electronic funds transfers Macroeconomics Internstional economic relations
Resource Type:: Courseware

Open (Access) Journal-Article

Applying DMAIC Methodology to Reduce Defects of Sewing Section in RMG: A Case Study

This work walks around the use of DMAIC methodology of six sigma to lessen the defect rate in sewing section of FCI (BD) LTD. Throughout five phases of DMAIC methodology, named Define, Measure, Analyze, Improve and Control, this approach minimizes defects analytically. In different phases, different types of six sigma tools were exercised.

Subjects:: Management and Business Information Technology
Keywords:: Clothing trade Production management Six sigma (Quality control stard)
Resource Type:: Open (Access) Journal-Article

Others

Atour Light Hotel | GreatCase100

This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

BIS Statistics

BIS statistics, compiled in cooperation with central banks and other national authorities, are designed to inform analysis of financial stability, international monetary spillovers and global liquidity.

Subjects:: Finance
Keywords:: International finance -- Statistics Banks banking International -- Statistical methods
Resource Type:: Others

Video

BPM in Industry

Cover the adoptions of BPM in organizations, why they are being adopted, to what extent they're being adopted and what if organizations fail to adopt a BPM

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Video

BPM in Organisations

It covers the principle of Business Process Management and also give you a comparisons between Functional Management and Business Process Management.

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Courseware

BUS202: Principles of Finance

Principles of Finance will focus on what these managers, investors, and government agencies do with this information. It is an introductory course to various fields of finance and is comparable in content to courses that other institutions label as "corporate finance" or "financial management". Finance is a broad term; you will find that both managers that compile the financial reports we discussed in financial accounting and stockbrokers working on Wall Street will claim that they work in finance. So what exactly is finance? Finance is the science of fund management. It is distinct from accounting in that, whereas accounting aims at organizing and compiling past information, finance is geared towards deciding what to do with that information. In this course, you will be exposed to a number of different sub-fields within finance. You will learn how to determine which projects have the best potential payoff, to manage investments, and even to value stocks. In the end, you will discover that all finance boils down to one concept: return. In essence, finance asks: "If I give you money today, how much money will I get back in the future?". Though the answer to this question will vary widely from case to case, by the time you finish this course, you will know how to find the answer. You will learn how to use financial concepts such as the time value of money, pro forma financial statements, financial ratio analysis, capital budgeting analysis, capital structure, and the cost of capital. This course will also provide an introduction to bonds and stocks. Upon completion of this course, you will understand financial statements, cash flow, time value of money, stocks and bonds, capital budgeting, ratio analysis, and long term financing, and apply these concepts and skills in business decisions.

Subjects:: Finance
Keywords:: Business enterprises -- Finance Finance Corporations -- Finance
Resource Type:: Courseware

Courseware

BUS208: Principles of Management

Management is the organization and coordination of work to produce a desired result. A manager is a person who practices management by working with and through people in order to accomplish his or her organization's goals. When you think of the term manager, you may be imagining your supervisor as he or she hires and terminates employees and makes major decisions above your authority. However, although you may not view yourself in this way, you yourself may also be a manager. In fact, many of us practice management skills in the workplace every day. You may have a team of employees that you manage, or lead a project that requires management strategy, or demonstrate leadership qualities among your peers. These are all scenarios that require you to apply the principles of management. In this course, you will learn to recognize the characteristics of proper management by identifying what successful managers do and how they do it. Understanding how managers work is just as beneficial for the subordinate employee as it is for the manager. This course is designed to teach you the fundamentals of management as they are practiced today. This course will illustrate how management evolves as firms grow in size. It is based upon the idea that the essential purpose of a business is to produce products and services in order to meet the needs and wants of the marketplace. A manager marshals an organization's resources (its people, finances, facilities, and equipment) toward this fundamental goal. In this course, you will explore the tasks that today's managers perform and delve into the key knowledge areas that managers need to master in order to run successful and profitable businesses.

Subjects:: Management
Keywords:: Management
Resource Type:: Courseware

Courseware

BUS300: Operations Management

We are all familiar with the science of operations management in some way, since we all have scarce resources and have to allocate those resources properly. Think about the process of preparing a meal: you have to gather all the proper ingredients and prepare them for cooking. Certain ingredients go in at certain times. Occasionally, you fall behind or get too far ahead, jeopardizing the entire meal. And, of course, if you find that you do not have enough ingredients, even more problems arise. All of these elements of meal preparation – purchasing ingredients, prepping the ingredients by dicing them up, mixing ingredients together, boiling or baking the dish, serving, and cleaning – can be seen as parts of operations management. In the realm of business, operations management is more complicated than preparing a family meal. There may be hundreds or thousands of participants rather than just you and your brother or wife or grandfather cooking in the kitchen. Each participant has a specific role in the operations process; if any step of the process is disrupted, the whole process can stall or fall apart. Smart operations managers will have contingency plans in the event that stoppages occur. In this course, you will learn the fundamentals of operations management as they apply to both production and service-based operations. Successful completion of this course will empower you to implement the concepts you have learned in your place of business. Even if you do not plan to work in operations, every department of every company has processes that must be completed; someone savvy with operations management will be able to improve just about any process.

Subjects:: Logistics
Keywords:: Production management
Resource Type:: Courseware

e-book

Bankruptcy Law and Practice

This is the third edition of Bankruptcy Law and Practice, a Casebook Designed to Train Lawyers for the Practice of Bankruptcy Law. It is designed for a one-semester course in debtor/creditor law and bankruptcy. The book deals with both creditor remedies and debtor protections, starting with state law collection remedies, exemptions, and the important special protections for secured creditors under both Article 9 of the Uniform Commercial Code and state real property recording acts. After a thorough review of state law debt collection practice, the book covers the basics of straight bankruptcy law with a focus on Chapter 7 of the Bankruptcy Code, both for individuals and businesses. Although the book has a practice focus, it covers the major Supreme Court cases, and important appellate cases with an emphasis on areas of uncertainty. The book also emphasizes the Bankruptcy Code itself, using problem sets to get students to work through the language of the Bankruptcy Code. At the end of the book are two abbreviated chapters on bankruptcy reorganizations for consumers under Chapter 13 and for businesses under Chapter 11. These chapters are intended to outline the reasons that debtors choose to file for reorganization rather than liquidation, and focuses on the rules for confirming a plan. The primary goal of the book is to prepare students for the practice of bankruptcy law. Students who understand these materials should be well prepared to anticipate and address the kinds of issues that arise in real bankruptcy cases, whether in a small dollar consumer practice or a big dollar corporate reorganization. Students will learn the language of commercial law and bankruptcy, along with the skills to find their way around the Bankruptcy Code.

Subjects:: Law and Legislation
Keywords:: Bankruptcy United States Textbooks
Resource Type:: e-book

Others

Banyan Tree Wellness Journey | GreatCase100

The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
Resource Type:: Others

e-book

Basic Income Tax

This book is the 6th edition of a basic income tax text. This edition incorporates the Tax Cuts and Jobs Act of 2017. It is intended to be a readable text, suitable for a three-hour course for a class comprised of law students with widely different backgrounds. The text integrates several of the CALI drills that Professor James Edward Maule (Villanova University) prepared.

Subjects:: Law and Legislation
Keywords:: Income tax -- Law legislation Textbooks
Resource Type:: e-book

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