Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Courseware

Entrepreneurship for Engineers

Are you an entrepreneur, or do you have a passion for building your own technology startup? This course will help and encourage you to start a successful technology-based venture. If you always wanted to become an entrepreneur, or if you are simply interested in putting a new technology to innovative use, this course is for you. This course helps you understand the process of entrepreneurship from a technology-oriented background. The course is made up of modules that are presented by experts in the field of entrepreneurship and technology. Modules include: - Team Building - Opportunity Recognition - Financing - Customer Acquisition

Subjects:: Management
Keywords:: Technological innovations -- Economic aspects Entrepreneurship High technology industries -- Management
Resource Type:: Courseware

Courseware

Entrepreneurship without Borders

This course examines opportunities and problems for entrepreneurs globally, including Europe, Latin America, and Asia. Linkages between the business environment, the institutional framework, and new venture creation are covered with a special focus on blockchain technology. In addition to discussing a range of global entrepreneurial situations, student groups pick one particular cluster on which to focus and to understand what further development would entail. Classroom interactions are based primarily on case studies.

Subjects:: Management, Finance, and Business Information Technology
Keywords:: Entrepreneurship Blockchains (Databases) International business enterprises
Resource Type:: Courseware

Courseware

Ethical Practice: Leading through Professionalism, Social Responsibility, and System Design

This course offers an introduction to ethics in business, with a focus on business management. Students explore theoretical concepts in business ethics, and cases representing the challenges they will likely face as managers. There is opportunity to work with guest faculty as well as business and other professional practitioners. Individual class sessions take the form of moderated discussion, with occasional short lectures from the instructor.

Subjects:: Business Ethics
Keywords:: Business ethics Social responsibility of business
Resource Type:: Courseware

e-book

Ethics in Law Enforcement

In this book, you will examine the moral and ethical issues that exist within law enforcement. This book will also familiarize you with the basic history, principles, and theories of ethics. These concepts will then be applied to the major components of the criminal justice system: policing, the courts, and corrections. Discussion will focus on personal values, individual responsibility, decision making, discretion, and the structure of accountability. Specific topics covered will include core values, codes of conduct, ethical dilemmas, organizational consequences, liability, and the importance of critical thinking. By the end of this book, you will be able to distinguish and critically debate contemporary ethical issues in law enforcement.

Subjects:: Law and Legislation
Keywords:: Law enforcement -- Moral ethical aspects Textbooks
Resource Type:: e-book

MOOC

Excel Skills for Business Specialization

This specialization is intended for anyone who seeks to develop one of the most critical and fundamental digital skills today. Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In the United States alone, millions of job advertisements requiring Excel skills are posted every day. Research by Burning Glass Technologies and Capital One shows that digital skills lead to higher income and better employment opportunities. At a time when digital skills jobs are growing much faster than non-digital jobs, completing this specialization will position you way ahead of others. In this Specialization, learners develop advanced Excel Skills for Business. Upon completing the four courses in this Specialization, learners can design sophisticated spreadsheets, including professional dashboards, and perform complex calculations using advanced Excel features and techniques. Learners have acquired the skills to manage large datasets efficiently, extract meaningful information from datasets, present data and extract information effectively. In addition, learners have mastered the skills needed to validate data and prevent errors in spreadsheets, create automation, apply advanced formulas and conditional logic to help make decisions and create spreadsheets that help forecast and model data.

Subjects:: Business Information Technology
Keywords:: Electronic spreadsheets -- Computer programs Microsoft Excel (Computer file)
Resource Type:: MOOC

e-book

Exploring Business

The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way. Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.

Subjects:: Management
Keywords:: Industrial management Textbooks
Resource Type:: e-book

Presentation

Express path to interoperable solutions – Case of the Oncology Institute of Vojvodina, Serbia

This video was recorded at CeGD eGovernance Academy Seminar Series (SEeHealth): The Roadmap from Concept to Practice, Ljubljana 2010. The key of mutual integration of health care institutions lies in their interoperability, gathering and common utilization of data by different applications. Seemingly, imperceptible and smooth applications' integration enables an efficient mutual linkage of all departments within a single health care institution as well as horizontal and vertical linkage of more health care institutions, all with the aim of improvement of health and quality of patient's life. Health care system quality improvement needs a continuous rationalization of resources funds, which leads towards optimization of business processes and availability of all necessary information in the shortest possible period. All necessary information and data on patients must be available independently on location or time of such a necessity. The greatest obstacles for interoperability represent heterogeneous applications. Such heterogeneity can be presented by the fact that they were written in various program languages, that they are intended for utilization at different types of computers or the fact that they use various communication networks and data transfer methods. IT managers in hospitals must decide how to contribute to cross‐organizational integration and what strategy and means to choose for achieving interoperability. If a system is poor in its interoperability, any increasing functions or little changes could stop its working properly. Interoperability must be ensured at technical, semantic and process levels but also in a legislative level, where all recommendations for legal and lawful solutions are given, which remove the most frequent obstacles – human and bureaucratic factors. The Oncology Institute of Vojvodina as a referent center for oncology and a center for medical informatics signed its own Integrated hospital and business information system. The information system at the IOV consists of the following modules: 1. hospital‐clinical IS 2. laboratory IS 3. pharmaceutical IS 4. radiological IS 5. invoicing (accounting) IS 6. business IS 7. managerial IS All of these modules are mutually optimally integrated, and their interoperability at the level of communicational protocols (HL7, DICOM, internal interface), semantics (the same code‐records, rules) and legislative level (the same accounting calculations) enables the user to see all these complex modules as one system. Thus, we created necessary preconditions for our integration into information society, which is a 21st century strategy at the state level.

Subjects:: Health Sciences, Management, and Computing
Keywords:: Health services administration -- Data processing Management information systems Health services administration -- Computer networks
Resource Type:: Presentation

Others

FRED - Economic Data by St. Louis Fed

Download, graph, and track 672,000 US and international time series on economic data from 89 sources.

Subjects:: Economics and Finance
Keywords:: Economics -- Databases Economic history -- Statistics -- Databases
Resource Type:: Others

Others

Failure Mode and Effects Analysis

Learners follow the FMEA process to predict potential failures and to prevent them. This activity uses the example of getting to work to help participants comprehend the concepts and to apply them to their own work processes.

Subjects:: Management
Keywords:: Six sigma (Quality control stard) Corporate culture Production management -- Quality control Process control
Resource Type:: Others

Video

Family Businesses Are Here to Stay, And Thrive

What do Wal-Mart, Mars and Newscorp have in common? They're family businesses. Vikram Bhalla analyzes the unique strengths and weaknesses of family businesses today, contrasting them with the humble mom-and-pop store the term usually brings to mind. Vikram's research reveals that family businesses in emerging economies are the fastest-growing and most ambitious breed of companies in the world. He maps out some valuable lessons that these successful ventures can share for both family and traditional companies.

Subjects:: Management
Keywords:: Family-owned business enterprises
Resource Type:: Video

Others

Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
Resource Type:: Others

Courseware

Farmer's Agribusiness Training Course: Module 3 - Entrepreneurship. Lesson 5: Credit Management

This Farmers' Agribusiness training course has been developed to help both farmers and farmer organisations. Its intention is to provide access to provide access to additional skills and knowledge that will allow farmers to move from a 'farm' to a 'firm'. This lesson describes funding possibilities, the process for sourcing funds, the measures that should be taken to ensure effective utilization of funds, repayment procedures.

Subjects:: Management
Keywords:: Entrepreneurship Credit -- Management
Resource Type:: Courseware

e-book

Federal Rules of Bankruptcy Procedure

The Federal Rules of Bankruptcy Procedure appear in the Appendix to Title 11 of the United State Code. This publication was made with data provided by the United States government on the Office of Law Revision Counsel Bulk US Code. This title is current through July 31, 2014.

Subjects:: Law and Legislation
Keywords:: Bankruptcy United States Textbooks Court rules
Resource Type:: e-book

e-book

Financial Accounting

This book is intended for an undergraduate or MBA level Financial Accounting course. It covers the standard topics in a standard sequence, utilizing the Socratic method of asking and answering questions.

Subjects:: Finance and Accounting
Keywords:: Accounting Textbooks
Resource Type:: e-book

Courseware

Financial Management

Financial Management studies corporate finance and capital markets, emphasizing the financial aspects of managerial decisions. It touches on all areas of finance, including the valuation of real and financial assets, risk management and financial derivatives, the trade-off between risk and expected return, and corporate financing and dividend policy. The course draws heavily on empirical research to help guide managerial decisions.

Subjects:: Finance
Keywords:: Investments Finance Corporations -- Finance
Resource Type:: Courseware

e-book

Financial Management for Small Businesses: Financial Statements & Present Value Models

This book is for those whose financial management focus is on small businesses. For you, we adapt the traditional financial management themes emphasized in corporate financial management courses to meet the needs of small businesses. Many financial managers of small businesses come from farms or agribusinesses. Others are interested in working for or starting businesses in the food or retail sectors. In most cases, these businesses aren’t organized as C-corporations impacting things like taxes, depreciation, and legal requirements around compiling and reporting financial data. They are rarely publicly traded which creates unique constraints to raising debt and equity capital and calculating required risk-adjusted returns.

Subjects:: Finance
Keywords:: Small business -- Finance Textbooks
Resource Type:: e-book

MOOC

Financial Markets

An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries. The ultimate goal of this course is using such industries effectively and towards a better society.

Course related:: AF4323 International Finance
Subjects:: Finance
Keywords:: Foreign exchange market Futures market Capital market Stock exchanges
Resource Type:: MOOC

e-book

Financial Strategy for Public Managers

Financial Strategy for Public Managers is a new generation textbook for financial management in the public sector. It offers a thorough, applied, and concise introduction to the essential financial concepts and analytical tools that today's effective public servants need to know. It starts “at the beginning” and assumes no prior knowledge or experience in financial management. Throughout the text, Kioko and Marlowe emphasize how financial information can and should inform every aspect of public sector strategy, from routine procurement decisions to budget preparation to program design to major new policy initiatives. They draw upon dozens of real-world examples, cases, and applied problems to bring that relationship between information and strategy to life. Unlike other public financial management texts, the authors also integrate foundational principles across the government, non-profit, and “hybrid/for-benefit” sectors. Coverage includes basic principles of accounting and financial reporting, preparing and analyzing financial statements, cost analysis, and the process and politics of budget preparation. The text also includes several large case studies appropriate for class discussion and/or graded assignments.

Subjects:: Management and Finance
Keywords:: Budget Public administration Finance Public -- Management Textbooks
Resource Type:: e-book

e-book

Financial empowerment : personal finance for Indigenous and Non-Indigenous people

"Financial Empowerment is designed for a single-semester introduction to financial planning and decision-making, in order to provide first and second-year business students with the necessary financial literacy and skills needed to make sound financial decisions, assess financial risk, and achieve financial success. This textbook attempts to speak to the varied backgrounds, knowledge systems, and experiences of Indigenous and non-Indigenous Canadians by providing Indigenous and non-Indigenous perspectives on personal finance and financial planning using examples and information from the Canadian financial system, economy, and Elders."--BC Campus website.

Subjects:: Finance
Keywords:: Finance Personal Textbooks
Resource Type:: e-book

Courseware

Financing Economic Development

This course focuses on the tools and programs available to economic development practitioners to address capital needs for businesses and economic development projects. It provides an overview of private capital markets and financing sources to understand capital market imperfections that constrain economic development, business accounting, financial statement analysis, federal economic development programs, and public finance tools. The course covers policies and program models, including revolving loan funds, guarantee programs, venture capital funds, bank holding companies, community development loan funds and credit unions, micro-enterprise funds, and the Community Reinvestment Act. The objective of this course is to provide students with a comprehensive overview of economic development finance practice in the United States, and to develop a knowledge base and skills to either be a development finance practitioner, or apply economic development finance approaches to other fields of planning and community development.

Subjects:: Economics and Finance
Keywords:: Economic development -- Finance Business enterprises -- Finance United States
Resource Type:: Courseware

Video

Finding new opportunities (Part I)

Most successful people are able to perceive the world around them differently, looking creatively at organisations and systems. They uncover hidden patterns and possibilities that allow them to discover new insights and new ways of doing things. In this video, most of the teammates regard its completion as the end of a journey, there is one student who spots an opportunity to do more.

Keywords:: Business planning Business -- Research -- Methodology Proposal writing in business
Resource Type:: Video

Video

Finding new opportunities (Part II)

Many fresh graduates are unaware that the jobs postings in newspapers or employment websites are only the tip of the iceberg when compared to all the actual career opportunities available on the market. Oftentimes, the advertised jobs attract dozens or even hundreds of interested candidates. Tracking down a position that is unadvertised or doesn’t yet exist is therefore worthwhile because one will face a lot less competition. In this video, a team of students are discovering the golden opportunity of their lives. Does their story inspire you to find your own future dream job?

Keywords:: College graduates -- Employment New business enterprises
Resource Type:: Video

Courseware

Fintech Online Short Course

In this course, you will walk away with an up-to-date examination of the maturing FinTech industry and an understanding of the technologies set to shape the future of finance. Insight into who is currently adopting and driving financial technology innovation and the potential for partnerships between incumbents, start-ups and investors. The ability to critically assess the future of the financial services industry, through exploring complex real-world problems and how FinTech can be used to find solutions.A strategic framework to apply within your own role, and the opportunity to share this with like-minded professionals at an additional conference week.

Course related:: COMP4142 E-Payment and Cryptocurrency and COMP5521 Distributed Ledger Technology
Subjects:: Finance and Computing
Keywords:: Financial services industry -- Technological innovations Finance -- Technological innovations
Resource Type:: Courseware

Others

Five "S" System in Manufacturing

This objects reviews the Five "S" manufacturing system and helps learners to remember the process.

Keywords:: Industrial efficiency
Resource Type:: Others

e-book

Focusing on Organizational Change

Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations' reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees. Focusing on Organizational Change offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity. While building organizational change capacity is not fast or easy, it is essential for effective leadership and organizational survival in the 21st century.

Subjects:: Management
Keywords:: Organizational change Personnel management Textbooks
Resource Type:: e-book

MOOC

Forensic Accounting and Fraud Examination

Everyday across the world, thousands of businesses are victimized by fraud. Who commits these bad acts? Why? And, how? In this course we are going to help you answer the questions: who commits fraud, why and how. We’ll also help you develop skills for catching them.

Subjects:: Accounting
Keywords:: Fraud -- Prevention Forensic accounting Fraud
Resource Type:: MOOC

e-book

Foundations of Business Law and Legal Environment

Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or Business Law course. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with which they are already familiar with their clear, concise and readable style. Business Law and the Legal Environment provides students with context and essential concepts across a broad range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, government officials — and to their own lawyers.

Subjects:: Law and Legislation
Keywords:: Commercial law United States Textbooks
Resource Type:: e-book

Others

Free Marketing Simulation Game

A free marketing simulation game designed for use by lecturers and instructors, to help their students to understand various marketing concepts. Instruction video and PowerPoint slides are included. The game can accommodate up to 10 teams to play at the one time, and up to 8 rounds. The simulation game is built in Excel, requires no special software to run and does not include any macros.

Subjects:: Marketing
Keywords:: Marketing -- Simulation methods Management games
Resource Type:: Others

Courseware

Free Online Course: Six Sigma: Define and Measure from edX | Class Central

An introduction to the Six Sigma methodology and DMAIC cycle for process improvement with a focus on the Define and Measure phases.

Subjects:: Management
Resource Type:: Courseware

e-book

Fundamentals of Business - 2nd Edition

Fundamentals of Business, Second Edition (2018) is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license. What’s new? This version of the book, the Second Edition, improves upon the 2016 edition. Improvements include: - Correction of errata identified in the 2016 compilation and many minor improvements. - Renumbering of chapters and added front matter. - Addition of new content: the PESTEL model in Chapter 2, Qualtrax case study in Chapter 7, and substantive revision of Chapter 16 Hospitality and Tourism. - Addition of desktop and mobile friendly navigation features and interactive self-quizzing (Pressbooks version only). - Addition of links to related external videos. - Addition of a low-resolution version. - Addition of accessibility features. Accessible PDFs: Figures now include alternative text (AltText) which enables access by users of screen reader software. - Broader format availability: PDF, epub, mobi, html, PressbooksXML, and OpenDocument (ODF) which is unformatted text editable with MSWord. - Addition of a feedback form for reporting errata - Addition of a faculty listserv and sharing portal. - Errata and corrections made to the Pressbooks version. No changes made to other formats. Features of the book. Each chapter lists learning objectives at the beginning of the chapter and key takeaways at the end of the chapter. The Pressbooks version of this book also includes interactive self-quizzing. Editable files are available in HTML, Open Document, PressBooks XML, ePub, MOBI, and PDF. Selected graphics produced by Brian Craig are available CC BY 4.0 via WikimediaCommons. A testbank is now available by request for this book. The testbank is available to any instructor who has adopted Fundamentals of Business in their course.

Subjects:: Management
Keywords:: Business Industrial management Textbooks
Resource Type:: e-book

e-book

Fundamentals of Business - Canadian Edition

An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.

Keywords:: Business Textbooks
Resource Type:: e-book

e-book

Fundamentals of Business Law

Undergraduate business law textbook written by Melissa Randall and Community College of Denver Students in collaboration with lawyers and business professionals for use in required 200 level business law courses in the United States. This book is an introductory survey of the legal topics required in undergraduate business law classes.

Subjects:: Law and Legislation
Keywords:: Business enterprises -- Law legislation Commercial law Textbooks
Resource Type:: e-book

e-book

Fundamentals of Global Strategy

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students. Fundamentals of Global Strategy poses the following questions for your students to analyze: What markets and/or regions should a company compete in and why? To what degree can and should products and services be standardized? Is it advantageous to adopt a more or less uniform market positioning worldwide? What value-added activities should it keep in-house, outsource, or relocate for competitive advantage? How can competitive responses be most effectively coordinated on a global basis?

Subjects:: Management
Keywords:: Globalization Strategic planning International business enterprises Textbooks
Resource Type:: e-book

Video

Fundamentals of Modern Marketing

An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.

Subjects:: Marketing
Keywords:: Marketing
Resource Type:: Video

e-book

Fundamentals of business

"An introductory textbook in business that covers a variety of topics: The Foundations of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Managing Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances."--BC Campus website.

Keywords:: Business Textbooks
Resource Type:: e-book

e-book

Fundamentals of business

"Fundamentals of Business (2016) is an openly licensed textbook designed for use in Virginia Tech's Pamplin College of Business introductory level business course, MGT1984 Foundations of Business. This work is a project of University Libraries and the Pamplin College of Business, Virginia Tech."--Open Textbook Library.

Keywords:: Business
Resource Type:: e-book

Others

Future-State Mapping

The learner reads an explanation of all of the elements that comprise a future-state map. A map is shown.

Keywords:: Process control Manufacturing processes Production management
Resource Type:: Others

Courseware

Game Theory

This course provides a rigorous treatment of non-cooperative solution concepts in game theory, including rationalizability and Nash, sequential, and stable equilibria. It covers topics such as epistemic foundations, higher order beliefs, bargaining, repeated games, reputation, supermodular games, and global games. It also introduces cooperative solution concepts—Nash bargaining solution, core, Shapley value—and develops corresponding non-cooperative foundations.

Subjects:: Economics and Mathematics and Statistics
Keywords:: Game theory
Resource Type:: Courseware

Video

Game Theory 101: What Is a Nash Equilibrium? (Stoplight Game)

This lecture gives an intuitive explanation of economics concept known as "Nash equilibrium" using traffic signals as an example.

Course related:: AMA1D04 Understanding Social Conflicts by Game Theory
Subjects:: Economics and Transportation
Keywords:: Game theory Traffic signs signals Traffic engineering Equilibrium (Economics)
Resource Type:: Video

Video

Game Theory with Ben Polak

This course is an introduction to game theory and strategic thinking. Ideas such as dominance, backward induction, Nash equilibrium, evolutionary stability, commitment, credibility, asymmetric information, adverse selection, and signaling are discussed and applied to games played in class and to examples drawn from economics, politics, the movies, and elsewhere.

Subjects:: Mathematics and Statistics and Economics
Keywords:: Game theory
Resource Type:: Video

Others

GitHub Complete Web Developer ManualAll resources and notes from the Complete Web Developer in 2022: Zero to Mastery course

All resources and notes from the Complete Web Developer in 2022: Zero to Mastery course

Course related:: COMP3421 Web Application Design and Development, LGT3109 Introduction to Coding for Business with Python, COMP3211 Software Engineering, and COMP1001 Problem Solving Methodology in Information Technology
Subjects:: Computing
Keywords:: Web sites -- Design Web site development
Resource Type:: Others

Courseware

Global Strategy and Organization

This subject focuses on the specifics of strategy and organization of the multinational company, and provides a framework for formulating successful and adaptive strategies in an increasingly complex world economy. Topics include the globalization of industries, the continuing role of country factors in competition, organization of multinational enterprises, and building global networks. This particular version of the subject is taught and tailored specifically to those enrolled in the MIT Sloan Fellows Program.

Subjects:: Management
Keywords:: International business enterprises -- Management Globalization
Resource Type:: Courseware

Others

Global Villa Hot Spring Paradise | GreatCase100

In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

e-book

Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study.

Subjects:: Corporate Social Responsibility and Business Ethics
Keywords:: Business ethics Social responsibility of business Textbooks
Resource Type:: e-book

e-book

Government Regulation and the Legal Environment of Business

Mayer, Warner, Siedel and Lieberman's Government Regulation and the Legal Environment of Business is an up-to-date textbook that covers legal issues that students must understand in today's highly regulated business environment. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Government Regulation and the Legal Environment of Business provides students with context and essential legal concepts relating to contracts, consumer credit transactions, bankruptcy, intellectual property, securities regulation, regulation of real estate, antitrust, unfair trade practices, employment law and labor relations. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, employees, creditors, shareholders, government regulators and other stakeholders — and to their own lawyers.

Subjects:: Law and Legislation
Keywords:: Business United States Law Textbooks
Resource Type:: e-book

Others

Grand Bay Hotel Zhuhai Starry Sky Tent Festival | GreatCase100

With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

Green Cloud Digital Services Promotion | GreatCase100

Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism -- Computer network resources Hotels -- Marketing Hotel management -- Data processing
Resource Type:: Others

Courseware

Green Supply Chain Management

The half-semester graduate course in Green Supply Chain Management will focus on the fundamental strategies, tools and techniques required to analyze and design environmentally sustainable supply chain systems. Topics covered include: Closed-loop supply chains, reverse logistics systems, carbon footprinting, life-cycle analysis and supply chain sustainability strategy. Class sessions will combine presentations, case discussions and guest speakers. All students will work on a course-long team project that critically evaluates the environmental supply chain strategy of an industry or a publicly traded company. Grades will be based on class participation, case study assignments and the team project.

Subjects:: Logistics and Industrial and Systems Engineering
Keywords:: Business logistics Industrial management
Resource Type:: Courseware

e-book

Growth and Competitive Strategy in 3 Circles

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.

Subjects:: Marketing
Keywords:: Strategic planning Corporations -- Growth Marketing -- Planning Textbooks Marketing -- Management
Resource Type:: e-book

e-book

Guidelines for Improving the Effectiveness of Boards of Directors of Nonprofit Organizations

The purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the online board self-assessment tool found at www.boardcheckup.com. However, it can also be used as a stand-alone resource for any board seeking to enhance its effectiveness in that it also contains the diagnostic questions on which the online tool is based. The approach taken here is similar to that which lies behind health checkups for individuals. Doctors usually begin by asking us to review a lengthy list of many possible health issues and we check those about which we have concerns. The doctor and patient then focus their discussions on these issues. The typical process proceeds through the following three stages: Understanding the symptoms. The doctor and patient begin by trying to define the issues more clearly. Diagnosis. Effort is made to understand the causes of the problems through tests and further examination. Treatment. Once the problem has been properly diagnosed, a treatment program to remedy it is begun. While the Board Check-Up survey on which this book is based does not pretend to be as scientifically rigorous as a medical examination, it is based on the same logic. It begins by having those who belong to, or relate to, boards provide their perceptions of how well the board is working by guiding them through a list of potential "health issues”, i.e. statements of possible problems, issues or challenges that boards might encounter in their work. These statements have been derived from comments made by those who serve on boards or interact with them as well as from the work of researchers and consultants who have studied boards over the past 30 years. Once issues (symptoms) have been identified, they become the focal point for discussions that explore how serious they are, what might be causing them (diagnosis) and what can be done to resolve them (treatment). As noted above, this book is intended to help boards assess performance and make decisions to improve the effectiveness of the governance process. Each chapter deals with one of the nine dimensions of governance effectiveness. It starts with the items dealing with that dimension on the Board Performance Self-Assessment Questionnaire. These items represent the symptoms that indicate possible issues, problems or challenges faced by the board. This is followed by a discussion of possible reasons that such symptoms might exist (diagnosis) The third part of each chapter looks at what might be done to alleviate the symptoms once a diagnosis is made (treatment). Included in this final part of the chapter are references to websites, books and articles that provide additional advice and assistance on how to deal with the issues raised.

Subjects:: Management
Keywords:: Nonprofit organizations -- Management Directors of corporations Textbooks
Resource Type:: e-book

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