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Hong Kong Polytechnic University
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This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Diaoyutai MGM Hospitality launched the MGM Lion Club member reward program, a cross-industry collaboration between Diaoyutai State Guesthouse and MGM International Hotel Group. The program aims to provide unique high-end experiences and promote the merging of the two brands. The marketing strategy involved collaborating with large platforms, industry leaders, and business partners to expand reach and increase brand awareness. The outcomes were rapid membership growth, attraction of high-net-worth customers, and elevated brand awareness. Challenges include limited availability of Diaoyutai hotels to attract members and the need to focus on digital development for market expansion and word-of-mouth marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Customer loyalty programs Hotels -- Marketing Customer loyalty Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Children's Dream Show promotion by Kempinski Hotel Suzhou focused on the parent-child market's potential and the growing interest in children's education. The event, held for four consecutive years, aimed to provide children with a fun and educational experience. Activities included children experiencing hotel professions and exploring facilities, catering, and services. The hotel collaborated with a high-end Children's Photo Gallery to expand promotion channels. The outcomes included improved brand awareness and increased income through co-marketing of parent-child products and customized projects for parents. The use of digital marketing, specifically through WeChat, was a successful strategy at the time, despite limited tools available compared to present times.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
EVEN HOTEL Chengdu Jinniu, a high-end hotel brand focusing on a healthy lifestyle, offers various sports and health experiences to guests. To build brand awareness, the hotel recruits employees who love sports and organizes activities in the surrounding communities. Live streams, sports-themed videos, and inviting fitness enthusiasts to hold events further increase exposure. These efforts have attracted community residents, KOLs, and national champions like Ye Yin, who endorse the hotel. The marketing plan has shortened the opening period and increased occupancy rate and revenue. Challenges include customer source dispersion and managing marketing and operating costs. Overall, EVEN HOTEL Chengdu Jinniu successfully integrates exercise and a healthy lifestyle into its brand positioning.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case discusses how the Taizhou Crowne Plaza Hotel attracted the attention of young families and increased holiday revenue and brand awareness by launching a parent-child experience activity called "Little General Manager." The hotel also provided free afternoon tea for participating children and discounted prices for accompanying parents, providing incentives for future consumption. In the context of declining population mobility and reduced business conference activities, increasing local services and attracting local or nearby city customers is a strategy for increasing hotel revenue.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Others
The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
- Resource Type:
- Others
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Others
The Guangzhou Moufeng Mountain case demonstrates the success of opening market awareness and attracting the attention of professional outdoor sports enthusiasts and the public by combining charitable donations and the support of outdoor event sponsors to achieve specific market and economic benefits.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Fund raising -- Marketing
- Resource Type:
- Others
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Others
The case of Hunan E-sports Hotel demonstrates the marketing campaign of a hotel through e-sports activities. It increased the occupancy rate of e-sports-themed rooms and opened awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Video games -- Economic aspects Target marketing
- Resource Type:
- Others
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Others
The case of LE MÉRIDIEN Shimei Bay Beach Resort & Spa demonstrates the success of creating hot topics and recreating movie scenes to increase awareness and occupancy rates.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Video
The notion of expertise is integral to all forms of institutional and professional practice in many domains – in education, healthcare, social welfare, law, journalism, banking, information technology, marketing, translating and interpreting services etc. It is a concept addressed by scholars across many disciplines – cognitive science, sociology, anthropology, psychology, language/communication studies, among others. There are, however, enduring problems of definition, description and measurement of expertise. Some scholars draw attention to the ongoing ‘crisis in expertise’ and others pronounce the ‘death of expertise’ in contemporary society.
More humbly, I begin with a characterisation of professional expertise very broadly to include scientific, experiential, technological, organisational, legal, ethical and communicative knowledge. This then leads me to the notion of ‘distributed expertise’, which extends beyond the individual remit and the conventional lay-expert divide. For instance, in the healthcare domain, a significant development afforded by internet-based technology is the increased level of patients’ e-health literacy and, consequently, democratisation of expertise. This amounts not only to accessing health information digitally, but also the phenomenon of patients ‘doctoring’ themselves in ‘the now of its presence’, i.e., ‘expert patients’ becoming instrumental in self-diagnosis and even self-treatment.
Additionally, ‘distributed expertise’ is also constitutive of ‘expert systems’, e.g., diagnostic and interventionist technologies as well as decision aids mediated by algorithms and templates. This is what I refer to as the technologization of expertise. I suggest that there is overreliance on ‘expert systems’ by both experts and lay persons in everyday decision making. Access to and use of ‘expert systems’ in optimal ways inevitably necessitates a reconfiguration of the very conditions and consequences of professional expertise.
Event Date: 25/11/2022
Speaker: Prof. Srikant Sarangi (Hong Kong Polytechnic University)
Hosted by: Faculty of Humanities
- Keywords:
- Information technology -- Social aspects Democratization Expertise
- Resource Type:
- Video
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MOOC
Owing to its rapid development in recent years, China has been in the spotlight of the international arena. While understanding modern China's economy, technology and politics is important, knowing its cultural roots and evolution is no less crucial for seeing the full picture of Chinese culture. This course introduces 5 interesting aspects of Chinese culture in transformation.
Key questions of the course:
(1) What are the Four Great Classical Chinese Novels? What are the stories about? Why are they so famous and influential in Chinese literature?
(2) What is special about the art of Chinese operas? What are the symbolic meanings behind the face make-up, gestures and costumes? How do the operas serve as a medium for transmitting knowledge in Chinese culture?
(3) Why did the private Confucian academies thrive in the Song dynasty? Why was the famous Donglin Academy suppressed by the state in the Ming dynasty? How were the private academies engaged in the state educational reforms in the late Qing dynasty?
(4) How did New Confucianism emerge as a movement in the 20th century? What were the aspirations of the New Confucians? How did they address modern challenges to the development of Chinese science, democracy and cosmology? Did they succeed in modernizing Confucianism?
(5) What were the traditional expectations of gender roles in China? How was gender politics heightened in the labour force in early New China? What light does the film Li Shuangshuang shed on the gender awareness of Chinese socialism?
- Subjects:
- Chinese Studies
- Keywords:
- China Manners customs Civilization Philosophy Chinese Chinese drama Politics culture Chinese fiction Confucianism
- Resource Type:
- MOOC
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MOOC
Design thinking has become very popular recently. It is because many people believe that design thinking can help generate innovative solutions. Many business and non-business organizations are adopting it to resolving their problems. Even business schools and other disciplines include design thinking in their curriculum. Then, what is design thinking, really? And how can it benefit us?
Design thinking is commonly recognized as a problem-solving process that includes five stages - Empathize, Define, Ideate, Prototype and Test. However, when we compare the design thinking process with the conventional problem-solving process, there are no major differences, except the implementation part. Design thinking looks at problems with a holistic and human-centric perspective. It also tackles complex problems by using a non-linear approach. However, some people claim that considering design thinking as a problem-solving process is too simplistic.
Actually, design thinking should be considered as behaviors and attitudes when dealing with problems. Design thinkers use different thinking styles and attitudes when approaching problems. Design thinkers possess certain personal traits like human-centeredness, having a flexible and creative thinking style, being comfortable with subjective and intuitive judgement, and high self-efficacy. These thinking styles and attitudes help not only in problem-solving but also in finding opportunities. In order to be proficient in design thinking, we should not only understand the design Thinking process, but also have to make ourselves become a design thinker.
This MOOC provides you with core knowledge about design thinking and demystifies design thinking as a process for solving complex and wicked problems.
- Keywords:
- Creative ability Product design Critical thinking
- Resource Type:
- MOOC
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MOOC
“Easy Vlogging – making Interactive Self-introduction Videos” is an online course for people to learn, in self-paced format, how to create effective job interview videos for either academic pursuit or career needs. With the contents learned from this course, it helps learners apply for dream jobs easier and more successfully, producing self-introduction videos with good visual quality, superior self-expression and professional presence.
The purpose of this course is to offer students with:
• An overview of digital video production, including script writing and other preparation works;
• An introduction on various video production techniques, including the use of camera, lighting and video editing techniques; and
• An understanding on the role of digital self-introduction video for interview purposes.
- Keywords:
- Video recordings -- Production direction
- Resource Type:
- MOOC
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Video
A short video on self description for the general public.
上一集，我們為大家介紹了「平行描述」的促進語言發展技巧，讓小孩一面玩耍，一面吸收家長的語言輸入。今集我們會介紹另一個技巧 - 「自行描述」，家長們可以一起試一試運用這些技巧，讓孩子邊玩邊學習！
- Subjects:
- Health Sciences and Communication
- Keywords:
- Children -- Language Games
- Resource Type:
- Video
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Video
PolyU's strategic plan aims to (1) instill in students the desire to learn and strengthen their ability to learn to learn, (2) enhance the student learning experience through the use of interactive pedagogies, (3) transform physical and virtual learning spaces to facilitate new teaching and learning pedagogies. In this webinar, organized by School of Nursing (SN) and in collaboration with the Educational Development Centre (EDC), Dr. Bryan Ho will share his 4-stage model of Virtual Tutorials that he used to cater to the above-mentioned PolyU aims. His data also indicated that this model is able to enhance the self-directed learning abilities. He loves the opportunity to disseminate his experience to other colleagues in PolyU.
Event Date: 26/5/2022
Facilitator(s): Dr Bryan Ho (SN), Darren Harbutt (EDC), Dr Kai Pan Mark (EDC)
- Subjects:
- Good Practices
- Keywords:
- Learning Psychology of Web-based instruction Engagement (Philosophy) Motivation in education
- Resource Type:
- Video
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MOOC
Population ageing is a global phenomenon profoundly affecting the well-being of communities. Disciplines such as Social Sciences, Design, and Engineering offer unique, insightful innovations for ageing societies. Along with providing solutions catering to their professional niche, these disciplines achieve creative and practical innovations through interdisciplinary collaboration. This course intends to explore and examine the process of incubating innovations in these three disciplines and help the learners to appreciate the synergy created when working toward innovations by adopting an interdisciplinary approach.
- Subjects:
- Social Sciences
- Keywords:
- Older people -- Government policy Older people -- Services for Technology older people Ageing
- Resource Type:
- MOOC
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Others
During COVID-19 outbreak, people are staying at homes to lower the chance of infection. Having a long period lockdown, do you miss the moment you walk along a country park to enjoy a breath of fresh air? A student has developed a virtual Green Park with first-person view navigation, you can take a virtual walk and feel it by controlling the movement with a mouse and keyboard. This Park provides an auto-pilot feature, in which an i-Space cat will introduce the Park to you after selecting a self-guided tour function. Users can also fly a drone in the Park to experience a bird's eye view for the whole park.
The student uses 3D modeling software to create a virtual landscape of the Green Park and its 3D objects including plants, fountain, bench, direction board and buildings. These objects are openly accessible for download. You can import the objects into Unity software to create a unique and exquisite virtual park for your loved ones.
- Keywords:
- Human-computer interaction Virtual reality Parks
- Resource Type:
- Others
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Video
This self-learning video, Creating Full Colour Stickers with Vinyl Cutter, is a beginner guide for students who want to make colour printed stickers with the Vinyl Cutter in Digital Makerspace. You will learn about:
- How a vinyl cutter helps you to produce stickers
- The steps to use Adobe Illustrator to create stickers from sample graphics and images provided
- The Vinyl Cutting Service at the PolyU Library's i-Space
- Keywords:
- Stickers Adobe Illustrator (Computer file) Hbooks manuals Cutting machines
- Resource Type:
- Video
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Video
This self-learning video, How to operate a vinyl cutter, is a companion learning resource for the Vinyl cutter DIY manual. Using cutting paper stickers as an example, you will learn how to operate the vinyl cutter at the PolyU Library's i-Space.
- Keywords:
- Hbooks manuals Cutting machines
- Resource Type:
- Video
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Video
Welcome to the official YouTube channel of the English Language Centre of The Hong Kong Polytechnic University. English Language Centre Objectives: 1. To enhance students' communication skills so that they can pursue academic and professional excellence 2. To foster students' independent, life-long English language learning and whole-person development 3. To support the pursuit of English language excellence within the PolyU and in the wider Hong Kong community Find more about us here: https://elc.polyu.edu.hk/
- Course related:
- ELC6001 Presentation Skills for Research Students
- Subjects:
- English Language
- Keywords:
- Education Higher -- Computer-assisted instruction English language -- Study teaching Web-based instruction
- Resource Type:
- Video
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MOOC
This self-paced online course encourages extensive reading and helps students improve their reading and overall English skills. It has activities on different English books ranging from 59 Seconds to Animal Farm. There are also materials on the READ@PolyU 2017 book, The Perks of Being a Wallflower, the READ@PolyU 2018 book, Fifteen Dogs, and the READ@PolyU 2019 book, Persepolis. Created by the English Language Centre of the Hong Kong Polytechnic University.
- Subjects:
- English Language
- Keywords:
- English language -- Reading
- Resource Type:
- MOOC
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Others
English presentational speaking is important for students during their studies and for their post-tertiary careers. The goal of the Online Project for the Improvement of University Speaking Project (OPTIMUS) is to provide Hong Kong tertiary students with an online, self-access resource for the improvement of their English speaking skills. OPTIMUS is the product of a large UGC-funded project conducted collaboratively by HKU, CityU and PolyU. OPTIMUS is centred on a database of more than 60 video exemplars of authentic best-practice speaking from expert and peer presenters. The user interface allows learners a large degree of independence to tailor usage to their preferred learning styles and needs.
- Subjects:
- English Language
- Keywords:
- English language -- Spoken English
- Resource Type:
- Others
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MOOC
This self-paced online course will help students to improve their language skills, find out how they can be an independent learner and become a life-long learner, increase their knowledge of effective study skills, and balance their study and life by highlighting efficient uses of time and healthy study practices. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Study skills English language -- Study teaching
- Resource Type:
- MOOC
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MOOC
The self-paced online course is for students to self-study, practise and improve the academic English that they need for their university studies. Topics include appropriate academic style, correct referencing conventions, writing university levels essays and reports, delivering academic presentations and participating in discussions. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Academic writing English language -- Study teaching
- Resource Type:
- MOOC
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MOOC
A self-paced online course designed to help students improve the grammar that they need to successfully complete their university studies. Combines short, informative videos with fun, interactive activities. Topics include parts of speech, using tenses, sentence structure, and grammar for presentations.
Created by the English Language Centre of The Hong Kong Polytechnic University.
- Subjects:
- English Language
- Keywords:
- English language -- Grammar -- Study teaching
- Resource Type:
- MOOC