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  • Others 
    Grand Bay Hotel Zhuhai Starry Sky Tent Festival | GreatCase100

    Grand Bay Hotel Zhuhai Starry Sky Tent Festival | GreatCase100

    With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Green Cloud Digital Services Promotion | GreatCase100

    Green Cloud Digital Services Promotion | GreatCase100

    Green Cloud has developed a full-scenario and full-link digital service solution for the hospitality industry, catering to the increasing adoption of technology in hotels and the desire to provide unique stay-and-play experiences. The marketing strategy includes offering value-added services to customers who purchase PMS or OPERA software, online promotion through platforms like TikTok, and showcasing the practical uses and convenience of digital services in real business scenarios. The outcomes include increased sales of software products, attracting more potential clients, and accumulating positive word-of-mouth for full-scenario services. Challenges include conducting research to solve business pain points, providing accurate solutions, and enhancing communication and feedback to continuously improve customer satisfaction.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Tourism -- Computer network resources Hotels -- Marketing Hotel management -- Data processing
    Resource Type:
    Others
     
  • Others 
    Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

    Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

    The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    China -- Hangzhou Tourism -- Marketing
    Resource Type:
    Others
     
  • Others 
    Heijunka

    Heijunka

    Learners view a heijunka box and read how this tool is used for scheduling production in a pull system.

    Subjects:
    Management
    Keywords:
    Production management Industrial productivity
    Resource Type:
    Others
     
  • Others 
    Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

    Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

    This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Hotels -- Marketing
    Resource Type:
    Others
     
  • Others 
    Hotel Indigo Shanghai Jing'An | GreatCase100

    Hotel Indigo Shanghai Jing'An | GreatCase100

    Hotel Indigo Shanghai Jing'An successfully implemented a co-marketing strategy through its collaboration with FUJIFILM. By creating a FUJIFILM creative center in the lobby, guests were able to experience cameras, printing, and sound photo installations. Themed events and an afternoon tea package further engaged the target market. Media exposure and social media interaction generated increased brand awareness and occupancy rates. While the impacts of the campaign on long-term success are still being determined, the hotel must continue to stay innovative and captivating to attract repeat guests in an ever-changing market. To further increase revenue, Hotel Indigo Shanghai Jing'An should focus on developing strategies that encourage customer loyalty.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Hotel Marketing New Track-Content-Drive Marketing of Yushui Hot Spring Inn | GreatCase100

    Hotel Marketing New Track-Content-Drive Marketing of Yushui Hot Spring Inn | GreatCase100

    Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape.

    Subjects:
    Marketing and Hotel, Travel and Tourism
    Keywords:
    Hotels -- Marketing Hospitality industry -- Marketing
    Resource Type:
    Others
     
  • Others 
    Hotel Mooncake Promotion | GreatCase100

    Hotel Mooncake Promotion | GreatCase100

    This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
    Resource Type:
    Others
     
  • Others 
    Huang Bao Che Car Rentals | GreatCase100

    Huang Bao Che Car Rentals | GreatCase100

    This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.

    Subjects:
    Hotel, Travel and Tourism and Marketing
    Keywords:
    Tourism -- Marketing Automobile leasing renting
    Resource Type:
    Others
     
  • Others 
    IBUS330 E-Portfolio

    IBUS330 E-Portfolio

    IBUS 330 is a three-credit, upper-division core course for the BSBA degree and a prerequisite for all advanced International Business courses. In addition to providing an introduction to the field it also includes a major emphasis on culture. As a part of a multi-year process of continual development and improvement, the current course redesign of the writing component specifically addresses a major problem and criticism of online courses; namely the lack of any significant writing component in the curriculum. The continual development of writing and several enhancements to address the other major problems/criticisms of online mega courses is addressed in this report.

    Subjects:
    Management and English language
    Keywords:
    Business education
    Resource Type:
    Others
     
    OER