Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

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Macau Tower Convention and Entertainment Center | GreatCase100

The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Macau (Special Administrative Region) Tourism -- Marketing
Resource Type:: Others

Others

Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

The Hangzhou Cultural and Innovation Bazaar successfully revitalized Hangzhou's cultural tourism industry by integrating Song Dynasty culture with modern trends. Using innovative marketing strategies, such as interactive content, cross-industry collaborations, and immersive experiences, the event attracted both local and foreign tourists. The bazaar's success led to its expansion, with other cities in Zhejiang Province following suit. The integration of traditional cultural elements with contemporary concepts created a unique cultural identity that appealed to young consumers. However, challenges remain in adapting to changing preferences and controlling operating costs while maintaining a differentiated and immersive experience. The Hangzhou Cultural and Innovation Bazaar sets a benchmark for cultural tourism practitioners, emphasizing the importance of continuous learning and exploration to engage modern audiences.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hangzhou Tourism -- Marketing
Resource Type:: Others

Others

Tonglu Tourism Destination Marketing | GreatCase100

This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing China -- Hangzhou
Resource Type:: Others

Others

Huang Bao Che Car Rentals | GreatCase100

This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Tourism -- Marketing Automobile leasing renting
Resource Type:: Others

Others

Heart Throbbing Ireland | GreatCase100

Tourism Ireland successfully promoted the "Heart Throbbing Ireland" campaign through thematic marketing and visitor biometric data to attract more visitors to niche areas and outdoor activities.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism -- Marketing Tourism Irel
Resource Type:: Others

Others

The Case of Wuzhen | GreatCase100

The case of Wuzhen demonstrates the successful building of a tourism brand through marketing strategies such as public relations promotion and celebrity effects, ticket pricing strategies, and product differentiation, which attracts many tourists and achieves both economic and social benefits.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Villages Tourism -- Marketing Tourism China -- Tongxiang Xian (Zhejiang Sheng)
Resource Type:: Others

Others

Faxi Temple's Mamori Product Promotion | GreatCase100

The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
Resource Type:: Others

Others

Fliggy Japan Kyushu Promotion | GreatCase100

The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Japan -- Kyūshū Region Tourism -- Marketing Tourism
Resource Type:: Others

Others

Huaniao Island Working Holiday | GreatCase100

The case of the Huaniao Island Working Holiday program demonstrates how the "New Resident Program" increasing the island's popularity and attractiveness.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Volunteer tourism Hospitality industry -- Marketing Tourism -- Marketing
Resource Type:: Others

Others

The Starry Town at the Foot of the Great Wall- Gubei Water Town | GreatCase100

The case of Gubei Water Town demonstrates creating a starry town at the foot of the Great Wall based on product innovation and integrated marketing theory, backed by the Simatai Great Wall culture.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism -- Marketing China -- Beijing Tourism
Resource Type:: Others

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Macau Tower Convention and Entertainment Center | GreatCase100

Hangzhou Cultural and Innovation Bazaar - Integrated Marketing Plan for Cultural Tourism Consumption Event | GreatCase100

Tonglu Tourism Destination Marketing | GreatCase100

Huang Bao Che Car Rentals | GreatCase100

Heart Throbbing Ireland | GreatCase100

The Case of Wuzhen | GreatCase100

Faxi Temple's Mamori Product Promotion | GreatCase100

Fliggy Japan Kyushu Promotion | GreatCase100

Huaniao Island Working Holiday | GreatCase100

The Starry Town at the Foot of the Great Wall- Gubei Water Town | GreatCase100

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