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The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Whisky Carnival at Zhengzhou Crossing Hotel aimed to promote the brand and attract customers through a social marketing strategy. The hotel leveraged its bistro, which transforms into a whisky bar at night, to create a sensory experience for guests. By joining forces with exhibitors and inviting industry experts, the hotel provided an immersive whisky experience through classes and set packages. While the event generated revenue from exhibitor booths and ticket sales, the economic benefits were limited due to a new brand with insufficient preparation time. Challenges included gaining attention and ensuring professional personnel for the whisky bar operation. Overall, the event served to expose the brand and create awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Bring (Marketing) Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
In facing the developer hegemony, Ah Bao’s convenient store is being forced to relocate. His best friend, Ah On gave up the opportunity to study aboard and insisted to stay in Hong Kong and film a documentary about the reconstruction of the old district. Why did he give up the study? Let’s find out the story of Ah On.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Video
In the age of information, everyone is easy to be satisfied with the so-called "facts". However, a young man, Ah On believes that the truth-seeking spirit just like playing a trick, you can only one-side of the "truth". Let's check out whether the buddies of Ah On have this truth-seeking spirit or not.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Video
In order to realize the unfinished plan of Ah On, some of his friends conduct the interview, some of them responsible for the on-site investigation while some of them do the background research. Do you want to know what are they going to do? Let’s check it out!
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Video
There are many strange things happened in the old building, is it a trick played by the developers? Let’s continue the story to see what happened on the 5 young people.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Video
Here comes to the last episode! Let's check out whether they can realize the unfinished plan of Ah On.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
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Video
A video showing the proper hand washing technique to health workers.
- Subjects:
- Nursing
- Keywords:
- H washing Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention H -- Care hygiene
- Resource Type:
- Video
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Video
A video showing the proper way to use alcohol based handrub.
- Subjects:
- Nursing
- Keywords:
- H washing Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention H -- Care hygiene
- Resource Type:
- Video
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Video
A video showing the proper hand washing technique to health workers.
- Subjects:
- Nursing
- Keywords:
- H washing Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention H -- Care hygiene
- Resource Type:
- Video
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Video
A video showing the proper way to wear surgical face mask.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
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Video
A video showing the proper way to wear foldable N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
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Video
A video showing the proper way to wear cup-shaped N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
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Video
A video showing the proper way to remove foldable N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to remove cup-shaped N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing proper way to wear non-sterile examination gloves
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention Gloves
- Resource Type:
- Video
-
Video
A video showing the proper way to wear face-shield.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
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Video
A video showing the removal of disposable gown
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to take off face-shield.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the removal of non-sterile Examonation gloves
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention Gloves
- Resource Type:
- Video
-
Video
A video showing the proper way to wear disposable gown
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Protective clothing Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
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Video
A video showing the steps to put on Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the steps to take off Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to use alcohol based handrub.
- Subjects:
- Nursing
- Keywords:
- H washing Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention H -- Care hygiene
- Resource Type:
- Video
-
Video
A video showing the proper way to wear foldable N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to wear cup-shaped N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to wear surgical face mask.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to remove foldable N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to remove cup-shaped N95 respirator
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to wear face-shield.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the proper way to take off face-shield.
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Respiratory infections -- Prevention Cross infection -- Prevention Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing proper way to wear non-sterile examination gloves
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention Gloves
- Resource Type:
- Video
-
Video
A video showing the removal of non-sterile Examonation gloves
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Infection -- Prevention Gloves
- Resource Type:
- Video
-
Video
A video showing the proper way to wear disposable gown
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the removal of disposable gown
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the steps to take off Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
A video showing the steps to put on Personal Protective Equipment (PPE).
- Subjects:
- Nursing
- Keywords:
- Medical personnel -- Health hygiene Cross infection -- Prevention Medical personnel -- Clothing Infection -- Prevention
- Resource Type:
- Video
-
Video
鄭國江訪談實錄乃《鄭國江詞作手稿特藏》之延伸,以訪談形式記錄手稿特藏背後的故事。特藏載有詞人鄭國江於香港理工大學圖書館進行的訪談錄影片段,令手稿特藏內容更加豐富充實。錄影片段以六個主題分類,包括「詞人緣起」、「創作靈感」、「詞作特色」、「勵志詞人」、「兒歌作品」和「鄭國江詞作手稿特藏」。讀者可對詞人鄭國江如何入行、部份作品背景、本地流行詞作文化、以至香港粵語流行曲的歷史有所了解。 The Cheng Kok-kong’s Oral History Interview project is an extension of the "Cheng Kok-kong’s Lyric Manuscript Collection" to recall the stories behind the lyric manuscripts. The project includes interview recordings with Mr. Cheng Kok-kong at The Hong Kong Polytechnic University Library, and it aims at enriching the content of the Manuscript Collection. The interview recordings are divided in to six categories, including “Becoming a Lyricist”, “Creations and Inspirations”, “Characteristics of Lyrics”, “The Inspirational Lyricist”, “Songs for Children” and “Cheng Kok-kong’s Lyric Manuscript Collection”. The content of the recordings includes how Cheng had become a lyricist, background of some of his lyrics, lyric-writing culture of local pop music, and Cantopop history in Hong Kong.
- Subjects:
- Performing Arts and Hong Kong Studies
- Keywords:
- Songs Chinese China -- Hong Kong Popular music Lyric writing (Popular music) Lyricists
- Resource Type:
- Video
-
Video
A short video on dysphagia (also known as swallowing disorder) for the general public
- Subjects:
- Communication
- Keywords:
- Deglutition disorders -- Treatment Deglutition disorders
- Resource Type:
- Video
-
Video
A short video on aphasia for the general public.
什麼是失語症?為什麼會有失語症? 為什麼中風後會不懂得說話?又或者聽完他人說話完全沒有反應,好像聽不懂? 或者似乎聽得明白,想說話回應但總是話到嘴邊又說不出?這可能是由失語症引致,想進了解失語症的成因及症狀,請觀看短片簡介
- Subjects:
- Communication
- Keywords:
- Aphasia Speech therapy Cerebrovascular disease -- Patients
- Resource Type:
- Video
-
Video
An online lecture on the topic of "10 Things about Fashion Branding".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Bring (Marketing) Br name products
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Fast Fashion, Slow Fashion, Green Fashion".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Clothing trade -- Environmental aspects Fashion merchising
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Fashion Retailing - Online or Offine?".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Electronic commerce Fashion merchising Retail trade
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Olympic and Sportswear Innovation". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Technology, Design, and Textiles
- Keywords:
- Textile fabrics -- Technological innovations Bathing suits Sport clothes
- Resource Type:
- Video
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