Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Others

Airbnb-48 Hours Enough to Play | GreatCase100

This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bed breakfast accommodations -- Marketing Airbnb (Firm)
Resource Type:: Others

Others

Atour & Heytea Co-branding | GreatCase100

This study discusses a new concept of co-branding between a hotel and a tea brand, which has given both parties a unique understanding of IP cooperation, providing differentiated and personalized services to customers.

Subjects:: Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Atour Light Hotel | GreatCase100

This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.

Subjects:: Hotel, Travel and Tourism
Keywords:: COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
Resource Type:: Others

Others

Disney Cruises | GreatCase100

This case study analyzes how Disney Cruise leveraged its advantages and innovative marketing strategies to release creative videos that attracted widespread attention. As a result, Disney Cruise Line achieved a good performance with $1.6 billion in revenue and $400 million in net profit in the 2019.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Cruise lines -- Marketing Disney Cruise Line
Resource Type:: Others

Others

Fanta Wild Theme Park | GreatCase100

This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
Resource Type:: Others

Others

Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing
Resource Type:: Others

Others

Hilton Marketing Case Study | GreatCase100

This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.

Subjects:: Hotel, Travel and Tourism
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Hotels -- Pet accommodations Family vacations Target marketing
Resource Type:: Others

Others

Hong Kong Disneyland Marketing Case Study | GreatCase100

This study analyzes how Disney designed a series of exciting new programs and themed offerings during the CO-VID 19 epidemic. As a result, more visitors were willing to pay for the experience, and it achieved Disney's goal of increasing revenue.

Subjects:: Hotel, Travel and Tourism
Keywords:: China -- Hong Kong Amusement parks -- Marketing
Resource Type:: Others

Others

Hotel Mooncake Promotion | GreatCase100

This case study discusses how the hotel practice internal marketing strategies, which collaborated with Greentown Group to customize exclusive mooncake gift boxes and promote them to related high-end customers of Greentown. It successfully achieved the mooncake sales target and increased the hotel's revenue.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Mid-autumn Festival Festivals -- Marketing
Resource Type:: Others

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Airbnb-48 Hours Enough to Play | GreatCase100

Atour & Heytea Co-branding | GreatCase100

Atour Light Hotel | GreatCase100

Conrad Hong Kong Hotel Afternoon Tea Marketing Case Study | GreatCase100

Disney Cruises | GreatCase100

Fanta Wild Theme Park | GreatCase100

Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100

Hilton Marketing Case Study | GreatCase100

Hong Kong Disneyland Marketing Case Study | GreatCase100

Hotel Mooncake Promotion | GreatCase100

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