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This project was started in 2007 as a Google Summer of Code project by David Cournapeau. Later that year, Matthieu Brucher started work on this project as part of his thesis. In 2010 Fabian Pedregosa, Gael Varoquaux, Alexandre Gramfort and Vincent Michel of INRIA took leadership of the project and made the first public release, February the 1st 2010. Since then, several releases have appeared following a ~ 3-month cycle, and a thriving international community has been leading the development.
- Course related:
- EIE6207 Theoretical Fundamental and Engineering Approaches for Intelligent Signal and Information Processing
- Subjects:
- Computing
- Keywords:
- Machine learning Python (Computer program language)
- Resource Type:
- Others
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Scikit Learn provide simple and efficient tools for predictive data analysis. Assessible to everybody, and reusable in various contexts. It built on NumPy, SciPy, and matplotlib. It is open sources, commercially usable under the BSD License.
- Subjects:
- Computing
- Keywords:
- Python (Computer program language)
- Resource Type:
- Others
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Others
In this slide, it explains 3 questions: (1) How do I gather the forecast of key economic indicators in Hong Kong, (2) How can I find the market data and analytics for mobile phones in China, and (3) How can I create a customized table to compare P/F ratios of all constituent stocks in Hang Seng Index.
- Keywords:
- China -- Hong Kong Economic conditions -- Statistics Business -- Databases
- Resource Type:
- Others
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Others
In this slide, it explains 3 questions: (1) What are the top 20 journals in the subject discipline of business and international management, (2) How can I find the most highly cited articles on a specific strategy, and (3) How can I find the articles from practitioner magazines and newspapers.
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Academic Word List Coxhead (2000). The most frequent word in each family is in italics. There are 570 headwords and about 3000 words altogether. For more information see The Academic Word List. For more practice see: Schmitt & Schmitt (2005), or the Compleat Lexical Tutor.
- Course related:
- ELC1011 English for University Studies and ELC1013 English for University Studies
- Subjects:
- English Language
- Keywords:
- Vocabulary English language -- Rhetoric
- Resource Type:
- Others
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Identify your self-awareness score. In this learning activity, you'll answer 24 questions that attempt to measure three factors relating to self-awareness: introspection, public self-consciousness, and social anxiety.
- Subjects:
- Psychology
- Keywords:
- Self-consciousness (Awareness)
- Resource Type:
- Others
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Others
The learner will identify common barriers to effective listening.
- Keywords:
- Attention Distraction (Psychology) Listening
- Resource Type:
- Others
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Others
Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs.
- Subjects:
- Marketing, Hotel, Travel and Tourism, and Food and Beverage
- Keywords:
- Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Shanghai International Convention Center Oriental Riverside Bund View Hotel, located in Shanghai's Lujiazui Financial and trade center, has successfully implemented a marketing strategy based on the AISAS theory. By focusing on attention, interest, search, action, and share, the hotel has transformed its image to attract a younger customer base and increase revenue. Utilizing existing resources, such as its lawn and partnerships with local art museums, the hotel has hosted the Lujiazui Financial City International Coffee Culture Festival and created family-friendly activities. This strategy has generated additional income, expanded the hotel's exposure on social media, and established its leadership in the hospitality industry. The challenges ahead include maintaining uniqueness, ensuring safety, and providing personalized experiences to meet evolving consumer preferences.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
This case study demonstrates the successful use of the blind box concept and revenue management strategies to increase spa revenue by bundling spa sales with guest rooms and food and beverage at the Shanghai Jianye Li Capella Hotel.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Health resorts -- Marketing
- Resource Type:
- Others
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Others
This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
This study analyzes how Shangri-La Hotel worked on the live-streaming room through platform promotion, increased live-streaming popularity, and order conversion rate.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Internet marketing Live streaming
- Resource Type:
- Others
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Others
Facing the impact of COVID-19, the hospitality industry has witnessed a shift in customer demographics towards family customers, specifically those with children. Shangri-La Qiantan Shanghai aims to stand out from the competition by offering a unique and memorable experience that caters to this new customer base. Through customer segmentation and product differentiation, the hotel has partnered with popular IPs, such as Sesame Street, to provide a range of child-friendly activities and themed rooms. With a customer-centric approach and visual impact, the hotel successfully attracts family customers, resulting in higher occupancy rates and positive reviews. However, the hotel must continue to innovate and adapt to changing trends to maintain its competitive advantage and address the initial investment challenges associated with creating child-friendly amenities.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of China Airlines demonstrates creating a luxury business and first-class cabin focusing on rituals and a unique flight experience through the critical moment theory.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airlines -- Marketing
- Resource Type:
- Others
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Others
The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of the movie-themed hotel demonstrates the process of Silver Star Crown Hotel's perfect integration of movie culture with a five-star hotel, creating a movie atmosphere through exhibitions, props, costumes, and other forms and successfully expanding the target customer market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
In this learning activity you'll discover how visual perception of size is influenced by what's surrounding an image.
- Subjects:
- Psychology
- Keywords:
- Visual perception -- Psychological aspects
- Resource Type:
- Others
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Others
In this interactive object, learners examine the five problem-solving steps of Define, Measure, Analyze, Improve, and Control. Some of the most common measures and tools are listed for each step.
- Subjects:
- Management
- Keywords:
- Production management -- Quality control Process control Six sigma (Quality control stard)
- Resource Type:
- Others
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Get to know the six sigma belt level rankings so you can build skills that will help your company function more smoothly and advance your career.
- Subjects:
- Management
- Keywords:
- Total quality management Organizational effectiveness Six sigma (Quality control stard)
- Resource Type:
- Others