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e-book
Chang Ha-Joon, Reader of Cambridge University once said, people tend to think that economics is difficult, and should be left for the experts; even economists share the same mood, it should better be left to us!
Nevertheless, everybody engage in economic activities everyday. Can’t we just understand economics with common sense? Suffocated by technical jargons, can economics really help us to better grasp economic reality? Or, are they merely chicaneries misleading the whole world……including top government officials who often suffer from Intellectual disability?!
It is time to awaken, and let us demystify economics together!
劍橋大學經濟學教授張夏準曾說：人們往往覺得經濟學高深莫測，若非專家不宜評頭品足；就連不少經濟學家也這樣想，經濟學還是留給我們這些專家好了！
問題在於：每個人每日都在參與經濟活動，難道就不能用常識來了解經濟？經濟學故弄玄虛的專業術語，真能幫助我們更加認識經濟現實？抑或那只是一套「語言偽術」，一直愚弄著全世界的所有人……包括那些欠缺思考能力的決策官員？
是時候共同掃盲，齊齊走出經濟學的迷障！
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MOOC
本系列課程從零開始，教授一般認為最適合初學者的程式語言「Python」，目標是讓大家在完成本課程之後，一方面獲得程式設計與運算思維的基本概念，一方面也能獨立寫出能解決運算問題的程式。本課程和一般程式設計課程最不同的地方，在於它是以解決商管領域的運算問題為導向，因此課程不會只含有質因數分解、紅球白球排列組合、三角不等式、萬年曆、數字排序等傳統程式設計課程的範例與作業，而是包含了生產、物流、存貨、投資、定價等問題，讓大家在學會程式設計的同時，也直接體會程式設計與資訊技術在商管領域的各種應用。 本系列課程共分為三門課程。本門課程做為第一門課程，將介紹程式設計的基本觀念、Python 語言的基本語法、選擇、迴圈、清單，並以作業管理領域的一些簡單演算法作結。
- Course related:
- MM2425 Introduction to Business Analytics
- Subjects:
- Computing
- Keywords:
- Python (Computer program language)
- Resource Type:
- MOOC
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Video
这个系列是基本会计教学,让你打好会计的基础,以简单的解释,让你看视频,学会计!Financial Accounting 很重要，但不能忽视Management Accounting.想当一家好的公司，两个必须兼顾哦。
- Course related:
- AF2110 Management Accounting I
- Subjects:
- Accounting
- Keywords:
- Managerial accounting Accounting
- Resource Type:
- Video
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Others
The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing Hotel management
- Resource Type:
- Others
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Others
This case study discusses Marriott Hotel Group's implementation of a food-themed accommodation experience program, which allows visitors to discover the most authentic local snacks and exciting stories from a new perspective of Hong Kong. This program increased customer satisfaction, the hotel's occupancy rate, and overall revenue through word-of-mouth promotion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Food service -- Marketing Hospitality industry -- Marketing China -- Hong Kong
- Resource Type:
- Others
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e-book
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Textbooks
- Resource Type:
- e-book
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e-book
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index.
- Subjects:
- Marketing
- Keywords:
- Internet marketing Internet advertising Textbooks
- Resource Type:
- e-book
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Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xi Bei Oat Noodle Village attracted many consumers by innovating their specialty products and turning Valentine's Day into their exclusive holiday, successfully creating a connection between the brand and consumers.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Valentine's Day Restaurants -- Marketing
- Resource Type:
- Others
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e-book
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.
- Subjects:
- English Language
- Keywords:
- Business writing Business communication Textbooks
- Resource Type:
- e-book