Others
Minyoun Chengdu Dongda Royal Hotel | GreatCase100
Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.
- 0:02:14
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk4NzA4MDcyOA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.
- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Zhou Ying who provided information and insights for this video.