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Christmas Mini Market-Crowne Plaza Zhangjiajie | GreatCase100
Crowne Plaza Zhangjiajie Christmas Mini Market case demonstrated the creation of the hotel as a tourist destination, innovating new ways for guests to experience the hotel and achieving the goal of promoting the recovery of the cultural and tourism market.
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- - This video is made by Dr. Pearl Lin’s project "Great Case of Marketing in the Hospitality and Tourism Industry". A special thanks to Zu Bo who provided information and insights for this video.
- - The video also hosted in Youku https://v.youku.com/v_show/id_XNTk5MDUzMTQwNA==.html
- - The accompanying PDF file includes background information, marketing strategy, outcomes and implications of the case study.