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This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Tourism -- Marketing Automobile leasing renting
- Resource Type:
- Others
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Others
This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
- Resource Type:
- Others
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Others
This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Food service -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hyatt on Bund successfully marketed traditional Austrian culture by hosting "The BALL," attracting high-end consumers and participation from various consulates and improving the hotel's brand image and banquet sales. At the same time, the hotel also faces the challenge of maintaining the event's innovation and increasing profits.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Special events -- Management
- Resource Type:
- Others
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Others
This case study discusses how Wanda Realm Jinhua successfully increased the restaurant's popularity and revenue by upgrading the original Chinese restaurant to a Western-style buffet restaurant, transforming the dishes and optimizing the production process, and becoming a long-term promotion project for Wanda Group's F & B department.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Food service -- Marketing Restaurants -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Noodles -- China
- Resource Type:
- Others
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Others
This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Video
This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Travel -- Computer network resources Tourism -- Marketing Marketing
- Resource Type:
- Video
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Others
Welcome to the Coding Train with Daniel Shiffman! A community dedicated to learning creative coding with beginner-friendly tutorials and projects on YouTube and more.
- Subjects:
- Computing
- Keywords:
- Coding theory Computer programming
- Resource Type:
- Others
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Others
Causal Inference for The Brave and True
- Course related:
- MM501 Research Methods
- Subjects:
- Statistics and Research Methods
- Keywords:
- Social sciences -- Statistical methods
- Resource Type:
- Others
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Video
The video introduces the basic principle of ETF
- Course related:
- HTM3222 Financial Management in Hospitality, Tourism and Events
- Subjects:
- Finance
- Keywords:
- Exchange traded funds
- Resource Type:
- Video
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Others
Our MYOB accounting practice sets teach students the practical skills essential to accounting using the MYOB accounting software package. This requires students to complete a one-month accounting cycle for a fictional business with all posting, journalising and financial reporting completed using the actual MYOB accounting software.
- Course related:
- AF3211 Accounting Information System
- Subjects:
- Accounting
- Keywords:
- Accounting -- Computer programs MYOB (Computer program)
- Resource Type:
- Others
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MOOC
The Machine Learning Specialization is a foundational online program created in collaboration between DeepLearning.AI and Stanford Online. This beginner-friendly program will teach you the fundamentals of machine learning and how to use these techniques to build real-world AI applications.
This Specialization is taught by Andrew Ng, an AI visionary who has led critical research at Stanford University and groundbreaking work at Google Brain, Baidu, and Landing.AI to advance the AI field.
This 3-course Specialization is an updated version of Andrew’s pioneering Machine Learning course, rated 4.9 out of 5 and taken by over 4.8 million learners since it launched in 2012.
It provides a broad introduction to modern machine learning, including supervised learning (multiple linear regression, logistic regression, neural networks, and decision trees), unsupervised learning (clustering, dimensionality reduction, recommender systems), and some of the best practices used in Silicon Valley for artificial intelligence and machine learning innovation (evaluating and tuning models, taking a data-centric approach to improving performance, and more.) By the end of this Specialization, you will have mastered key concepts and gained the practical know-how to quickly and powerfully apply machine learning to challenging real-world problems. If you’re looking to break into AI or build a career in machine learning, the new Machine Learning Specialization is the best place to start.
- Course related:
- AAE5103 Artificial Intelligence in Aviation Industry
- Subjects:
- Computing
- Keywords:
- Machine learning Artificial intelligence
- Resource Type:
- MOOC
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Others
All resources and notes from the Complete Web Developer in 2022: Zero to Mastery course
- Course related:
- COMP3421 Web Application Design and Development, LGT3109 Introduction to Coding for Business with Python, COMP3211 Software Engineering, and COMP1001 Problem Solving Methodology in Information Technology
- Subjects:
- Computing
- Keywords:
- Web sites -- Design Web site development
- Resource Type:
- Others
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Others
Kaggle offers a no-setup, customizable, Jupyter Notebooks environment. Access GPUs at no cost to you and a huge repository of community published data & code. Inside Kaggle you’ll find all the code & data you need to do your data science work. Use over 50,000 public datasets and 400,000 public notebooks to conquer any analysis in no time.
- Subjects:
- Computing
- Keywords:
- Machine learning Artificial intelligence Big data
- Resource Type:
- Others
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Video
This course is an introduction to game theory and strategic thinking. Ideas such as dominance, backward induction, Nash equilibrium, evolutionary stability, commitment, credibility, asymmetric information, adverse selection, and signaling are discussed and applied to games played in class and to examples drawn from economics, politics, the movies, and elsewhere.
- Subjects:
- Mathematics and Statistics and Economics
- Keywords:
- Game theory
- Resource Type:
- Video
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MOOC
With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.
- Subjects:
- Communication
- Keywords:
- Social media Information technology -- Management
- Resource Type:
- MOOC
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MOOC
This data analytics course takes an interdisciplinary approach to demonstrate the data analytics process in the context of accounting and finance. The growing volume of both structured and unstructured data has pushed forward a more data-driven form of decision-making in accounting and finance. In order to keep up with the Big Data era advancements, accountants and finance professionals need to have a data analyst mindset to excel in their jobs. This course will illustrate different concepts of accounting and finance with the application of data analytics. It will not only help the learners to develop their skills to ask the right questions but also teach them how to master the data and use different tools like Excel and Tableau to analyze the data. In the end, the learners will be able to interpret the results and make their decisions effectively.
This course will use a simple framework that helps the learners to develop an analytical mindset. This framework (QDAR) has four major components:
1. Ask the right Q uestions to address an issue in accounting or finance contexts.
2. Understand the different data types and how to retrieve and clean D ata.
3. Conduct different data A nalyses to answer the questions
4. Communicate the R esults to the decision-makers using graphs, visualizations and reports.
The whole course will cover different aspects of the framework in conjunction with different types of analyses. There will be additional datasets for the verified learners through which they can practice what they have learned during the course.
- Subjects:
- Accounting and Finance
- Keywords:
- Accounting -- Data processing Finance -- Data processing
- Resource Type:
- MOOC
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MOOC
Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.
- Subjects:
- Aeronautical and Aviation Engineering and Logistics
- Keywords:
- Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
- Resource Type:
- MOOC
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e-book
Chang Ha-Joon, Reader of Cambridge University once said, people tend to think that economics is difficult, and should be left for the experts; even economists share the same mood, it should better be left to us!
Nevertheless, everybody engage in economic activities everyday. Can’t we just understand economics with common sense? Suffocated by technical jargons, can economics really help us to better grasp economic reality? Or, are they merely chicaneries misleading the whole world……including top government officials who often suffer from Intellectual disability?!
It is time to awaken, and let us demystify economics together!
劍橋大學經濟學教授張夏準曾說:人們往往覺得經濟學高深莫測,若非專家不宜評頭品足;就連不少經濟學家也這樣想,經濟學還是留給我們這些專家好了!
問題在於:每個人每日都在參與經濟活動,難道就不能用常識來了解經濟?經濟學故弄玄虛的專業術語,真能幫助我們更加認識經濟現實?抑或那只是一套「語言偽術」,一直愚弄著全世界的所有人……包括那些欠缺思考能力的決策官員?
是時候共同掃盲,齊齊走出經濟學的迷障!
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Video
An online lecture on the topic of "A First Look into AI+ Investment".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Finance
- Keywords:
- Artificial intelligence -- Forecasting Investments
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public.
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Video
This video series is designed to teach bench researchers how scientists develop and execute strategy. Content includes an overview of how scientific enterprises use business strategy such as determining value proposition, identifying stakeholders, and defining vision. Concepts will be reinforced using practical examples from academic and industry settings.
- Subjects:
- Management
- Keywords:
- Strategic planning
- Resource Type:
- Video
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Video
This video series is designed to teach bench researchers how scientists in scientific enterprises structure business deals to achieve strategic goals. Content covers an overview of the business development process and includes identifying gaps, deal types and structure, and defining success. Concepts will be reinforced using practical examples from academic and industry settings.
- Subjects:
- Management
- Keywords:
- Business planning Industrial management
- Resource Type:
- Video
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Others
Students read about the different kinds of economic interest groups including business and trade associations, labor unions, agricultural organizations, and professional associations.
- Subjects:
- Economics
- Keywords:
- Pressure groups
- Resource Type:
- Others
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Others
Learners follow the step-by-step process the U.S. Government uses for creating the federal budget. The topics of budget surpluses and deficits and the federal deficit are covered.
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Others
In this learning object you'll examine the supply and demand curves and to demonstrate the effects on equilibrium price/quantity and on price ceilings and floors.
- Subjects:
- Economics
- Keywords:
- Supply dem
- Resource Type:
- Others
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Others
In this learning activity you'll describe inflation, its causes, and the negative consequences of it.
- Subjects:
- Economics
- Keywords:
- Inflation (Finance)
- Resource Type:
- Others
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Others
Students read about the Federal Reserve System's structure and goals and the tools it uses to control the flow of money and credit in the economy. At the end of this activity, learners are asked to write how they would solve specific economic problems if they served on the Fed's Board of Governors.
- Subjects:
- Economics and Finance
- Keywords:
- Money supply Fiscal policy Macroeconomics
- Resource Type:
- Others
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Others
In this learning activity you'll calculate exchange rates to determine the impact of prices of exports and imports.
- Subjects:
- Economics and Finance
- Keywords:
- Foreign exchange rates International trade
- Resource Type:
- Others
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Video
In this learning activity you'll construct a production possibility model.
- Subjects:
- Economics
- Keywords:
- Production (Economics) Production possibility curve
- Resource Type:
- Video
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Video
Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization.
- Subjects:
- Economics
- Keywords:
- Online social networks Information technology -- Economic aspects Technological innovations -- Social aspects
- Resource Type:
- Video
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Video
In 2013, international migrants sent $413 billion home to families and friends — three times more than the total of global foreign aid (about $135 billion). This money, known as remittances, makes a significant difference in the lives of those receiving it and plays a major role in the economies of many countries. Economist Dilip Ratha describes the promise of these “dollars wrapped with love” and analyzes how they are stifled by practical and regulatory obstacles.
- Subjects:
- Economics
- Keywords:
- Emigrant remittances
- Resource Type:
- Video
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Video
Loretta Napoleoni details her rare opportunity to talk to the secretive Italian Red Brigades -- an experience that sparked a lifelong interest in terrorism. She gives a behind-the-scenes look at its complex economics, revealing a surprising connection between money laundering and the US Patriot Act.
- Subjects:
- Criminology and Economics
- Keywords:
- Money laundering Terrorism -- Economic aspects
- Resource Type:
- Video
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Video
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
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Video
What would a sustainable, universally beneficial economy look like? "Like a doughnut," says Oxford economist Kate Raworth. In a stellar, eye-opening talk, she explains how we can move countries out of the hole -- where people are falling short on life's essentials -- and create regenerative, distributive economies that work within the planet's ecological limits.
- Subjects:
- Economics
- Keywords:
- Economic development Sustainable development
- Resource Type:
- Video
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Video
You take vacation days, sick days and mental health days; now it's time to add a financial health day to that list! What to do on it? Behavioral psychologist Wendy De La Rosa shares 10 simple steps you can take to spend less, save more -- and stress less.
- Subjects:
- Finance
- Keywords:
- Finance Personal
- Resource Type:
- Video
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Others
Learners write an account of a workplace incident and evaluate statements for objectivity.
- Subjects:
- Management
- Keywords:
- Industrial accidents
- Resource Type:
- Others
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Others
Learners view a heijunka box and read how this tool is used for scheduling production in a pull system.
- Subjects:
- Management
- Keywords:
- Production management Industrial productivity
- Resource Type:
- Others
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Others
The learner will understand the meaning of terms and acronyms commonly used in a lean production system.
- Subjects:
- Management
- Keywords:
- Production control Production management
- Resource Type:
- Others
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Others
Learners answer 24 multiple-choice questions regarding quality assurance. Immediate feedback is provided.
- Subjects:
- Management
- Keywords:
- Quality assurance Quality control
- Resource Type:
- Others
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Others
Learners read a brief description of Kaizen and how it helps to eliminate waste in a process.
- Subjects:
- Management
- Keywords:
- Production management Industrial productivity
- Resource Type:
- Others
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Others
The learner will identify individual roles that help teams accomplish goals.
- Subjects:
- Management
- Keywords:
- Teams in the workplace
- Resource Type:
- Others
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Others
You'll understand how to use a run chart to describe a manufacturing problem.
- Subjects:
- Management
- Keywords:
- Process control Problem solving Production management
- Resource Type:
- Others
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Others
Learners follow the FMEA process to predict potential failures and to prevent them. This activity uses the example of getting to work to help participants comprehend the concepts and to apply them to their own work processes.
- Subjects:
- Management
- Keywords:
- Six sigma (Quality control stard) Corporate culture Production management -- Quality control Process control
- Resource Type:
- Others