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Hong Kong Polytechnic University
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English
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Others
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This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Museums -- Marketing Gu gong bo wu yuan (China)
- Resource Type:
- Others
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Others
This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
- Resource Type:
- Others
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Others
This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing
- Resource Type:
- Others
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Others
DM Master is a gamification-based education Application. This is an interactive education tool to support you to learn more about Type 2 diabetes from a health professional perspective. The game has three levels: diagnosis of diabetes, its signs and symptoms, and common complications. You will also explore the goals and strategies of diabetes management, including healthy lifestyles and medications.
In this e-GAME environment, you will earn your virtual coins to enjoy digital shopping and exercises. The scoreboard shows your number of coins (your scores) and your ranking. Set a new score record and get your name on top of the ranking! You can also see the best rated food menu of the day in the ranking list. The DM Master Content is for informational and educational purposes only and is not a substitute for the professional judgment of a health care professional in diagnosing and treating patients.
- Course related:
- SN3490 Nursing Therapeutics 1 and 53455 Bachelor of Science in Nursing (BSN)
- Subjects:
- Nursing and Health Care, Education and Promotion
- Keywords:
- Diabetics
- Resource Type:
- Others
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Others
A portfolio for ITC3089E showing how to present the theme and fabric
- Course related:
- ITC3089E Woven Fabric Design Project
- Subjects:
- Textiles
- Keywords:
- Weaving Textile fabrics
- Resource Type:
- Others
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Others
3D Modelling and Virtual Reality Tour of the Library’s i-Space
A virtual reality tour was developed by a student that allows the user to navigate and explore the virtual Library’s i-Space (4/F North Wing) freely using a mouse and keyboard as playing a first-person shooter game. The student used 3DS MAX 3D modeling software to create a virtual space of i-Space and its 3D objects bit by bit including furniture, plants, laser printers, 3D printers and PCs video wall. Then, all these 3D objects are imported into Unity software to complete the VR game development. With his tremendous effort, user can get the first-person experience of the i-Space just like visiting in person and learn about what facilities provided in the Digital Makerspace. The web version of the virtual tour is available here: https://webapp.lib.polyu.edu.hk/ispaceVR/
- Keywords:
- Hong Kong Polytechnic University. Pao Yue-kong Library Human-computer interaction Virtual reality
- Resource Type:
- Others
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Others
With the advancement of technologies, we are now a lot easier to access the internet with different electronic widgets compared to the past decades. IoT technology is developed to make use of the vast usage of internet so as to create an environment for centralized control. Let’s look into the case of our home. When we feel that a room is dim, we have to switch on a light. Similarly, we are required to turn on a TV with a remote. “How about making a controller panel that can turn on all electronic appliances in our home?” One of the solutions of this question is making our home smarter with IoT.
- Keywords:
- Arduino (Programmable controller) Intelligent control systems Internet of things
- Resource Type:
- Others
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Others
An Internet-of-Thing (IoT) component can be configured to collect real-time environmental data by integrating NodeMCU ESP8266 development board with a temperature and humidity sensor DHT11. The student used an Arduino IDE program to set up a small scale weather monitoring station which indicate the real-time and historical environmental data over the IoT platform ThingsBoard.
- Keywords:
- Arduino (Programmable controller) Environmental monitoring--Data processing Internet of things
- Resource Type:
- Others