Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

e-book

OAPEN Library (Economics, Finance, Business & Management)

The OAPEN Library contains freely accessible academic books, mainly in the area of humanities and social sciences.

Keywords:: Economics Business Finance Industrial management Accounting
Resource Type:: e-book

e-book

National Academies Press (Industry and Labor)

Covers over 5,000 reports published by the National Academies Press for the National Academy of Sciences, National Academy of Engineering, Institute of Medicine and National Research Council in the US.

Subjects:: Management
Keywords:: Industrial management Labor Technological innovations
Resource Type:: e-book

Video

My Wish: To Launch A New Era of Openness in Business

Anonymous companies protect corrupt individuals – from notorious drug cartel leaders to nefarious arms dealers – behind a shroud of mystery that makes it almost impossible to find and hold them responsible. But anti-corruption activist Charmian Gooch hopes to change all that. At TED2014, she shares her brave TED Prize wish: to know who owns and controls companies, to change the law, and to launch a new era of openness in business.

Subjects:: Business Ethics
Keywords:: Business ethics Corruption
Resource Type:: Video

Video

More about BPM

A more indepth on conventional and theoretical treatment about Business Process Management

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

e-book

Money and Banking

The financial crisis of 2007-8 has already revolutionized institutions, markets, and regulation. Wright's Money and Banking V 2.0 captures those revolutionary changes and packages them in a way that engages undergraduates enrolled in Money and Banking and Financial Institutions and Markets courses. Minimal mathematics, accessible language, and a student-oriented tone ease readers into complex subjects like money, interest rates, banking, asymmetric information, financial crises and regulation, monetary policy, monetary theory, and other standard topics. Numerous short cases, called "Stop and Think" boxes, promote internalization over memorization. Exercise drills ensure basic skills competency where appropriate. Short, snappy sections that begin with a framing question enhance readability and encourage assignment completion. The 2.0 version of this text boasts substantive revisions (additions, deletions, rearrangements) of almost every chapter based on the suggestions of many Money and Banking instructors. Some specific highlights are: Chapter 11 now contains enhanced descriptions of recent regulatory changes, including Dodd-Frank, Chapter 12 is an entirely new chapter on derivatives covering forwards, futures, options, and swaps that also including comprehensive treatment of the causes and consequences of financial crises, and Chapter 14 has updated discussions of the Federal Reserve's monetary policy tools, including paying interest on reserves, and the structure and leadership of the European Central Bank. Recent financial turmoil has increased student interest in the financial system but simultaneously threatens to create false impressions and negative attitudes. This up-to-date text by a dynamic, young author encourages students to critique the financial system without rejecting its many positive attributes. Peruse the book online now to see for yourself if this book fits the needs of your course and students. This textbook has been used in classes at:Augustana College, Central Michigan University, Florida State University, Lyndon State College, Princeton University, Rutgers University, University of Southern Maine, Western Oregon University., Westminster College.

Subjects:: Finance
Keywords:: Financial institutions Money Banks banking Textbooks
Resource Type:: e-book

e-book

Microeconomics: Theory Through Applications

Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Microeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: 1. Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. The authors take the kind of material that other authors put in ”applications boxes“ and place it at the heart of their book. Each chapter is built around a particular business or policy application, such as minimum wages, the stock exchange, and auctions. Why take this approach? Traditional courses focus too much on abstract theory relative to the interests and capabilities of the average undergraduate. Students are rarely engaged and the formal theory is never integrated into the way students think about economic issues. And traditional books are organized around theoretical constructs that mean nothing to students. The authors' applications-first approach ensures that students will not see chapters with titles like ”Cost Functions“ or ”Short-Run Fluctuations“. They introduce tools and ideas as and when they are needed. Each chapter is designed with two goals. First, the application upon which the chapter is built provides a ”hook“ that gets students' attention. Second, the application is a suitable vehicle a vehicle for teaching the principles of economics. 2. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. Each piece of economic theory in this text is first introduced and explained in the context of a specific application. Most are re-used in other chapters, so students see them in action on multiple occasions. As students progress through the book, they accumulate a set of techniques and ideas. These are collected separately in a ”toolkit“ that provides students with an easy reference and also gives them a condensed summary of economic principles for examination preparation. 3. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents. The Student's Table of Contents speaks to students, piquing their interest to involve them in the economics, and a Instructor's Table of Contents with the economics to better help you organize your teaching—and frankly, you don't need to get excited by economics, you already are.

Subjects:: Economics
Keywords:: Microeconomics Textbooks
Resource Type:: e-book

Video

Microeconomics with Calculus

This video playlist covers the topic of:

1.Microeconomics with Calculus 2: Demand and Supply.

2. Microeconomics with Calculus 3: Elasticities.

3. Microeconomics with Calculus 4: Consumer Preferences.

4. Microeconomics with Calculus 5: The Consumer’s Problem.

5. Microeconomics with Calculus 6: Solving the Consumer’s Problem.

6. Microeconomics with Calculus 7. Deriving Demand Functions.

7. Microeconomics with Calculus 8: The Hicks Decomposition.

8. Microeconomics with Calculus 9: The Slutsky Equation.

9. Microeconomics with Calculus 10: Consumer Welfare Analysis.

10.Microeconomics with Calculus 11: Short-Run Production.

11.Microeconomics with Calculus 12: Long-Run Production.

12.Microeconomics with Calculus 13: Short-Run Costs.

13. Microeconomics with Calculus 14: Long-Run Costs.

Course related:: AF3620 Intermediate Microeconomics
Subjects:: Economics
Keywords:: Calculus Microeconomics Economics Mathematical
Resource Type:: Video

e-book

Microeconomics : markets, methods & models : an open text

"Microeconomics: Markets, Methods, and Models by D. Curtis and I. Irvine provides concise yet complete coverage of introductory microeconomic theory, application and policy. The text begins with an explanation and development of the standard tools of analysis in the discipline and carries on to investigate the meaning of 'well-being' in the context of an efficient use of the economy's resources. An understanding of individual optimizing behaviour is developed, and this behaviour is in turn used to link household decisions on savings with firms' decisions on production, expansion and investment. The text then explores behaviour in a variety of different market structures. The role of the government is examined, and the key elements in the modern theory of international trade are developed. Opportunity cost, a global economy and behavioural responses to incentives are the dominant themes. Examples are domestic and international in their subject matter and are of the modern era. This text is intended for a one-semester course, and can be used in a two-semester sequence with the companion text, Macroeconomics: Theory, Markets, and Policy. The three introductory chapters and the International Trade chapter (Chapter 15) are common to both books."--BC Campus website.

Subjects:: Economics
Keywords:: Microeconomics Textbooks
Resource Type:: e-book

Courseware

Microeconomic Theory and Public Policy

This course applies microeconomic theory to analysis of public policy. It builds from the microeconomic model of consumer behavior and extends to operation of single and multiple markets and analysis of why markets sometimes fail. We will study empirical examples to evaluate theory, focusing on the casual effects of policy interventions on economic outcomes. Topics include minimum wages and employment, food stamps and consumer welfare, economics of risk and safety regulation, the value of education, and gains from international trade.

Subjects:: Economics and Political Science
Keywords:: Microeconomics Policy sciences Political planning
Resource Type:: Courseware

Courseware

Microeconomic Theory IV

The topic of the class is information and contract theory. The purpose is to give an introduction to some of the main subjects in this field: decision making under uncertainty, risk sharing, moral hazard, adverse selection, mechanism design, and incomplete contracting.

Subjects:: Economics
Keywords:: Risk assessment Decision making Contracts Microeconomics
Resource Type:: Courseware

Presentation

Media Stream

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies. Detailed information can be found here.

Subjects:: Management and Computing
Keywords:: Data mining Real-time data processing
Resource Type:: Presentation

e-book

Media Innovation and Entrepreneurship

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Subjects:: Management and Communication
Keywords:: Digital media Entrepreneurship Journalism Communication technology Multimedia communications Textbooks
Resource Type:: e-book

e-journal

Maxwell Scientific Publication Corp.

Maxwell Scientific Publication Corp. operates as an independent science and technology publisher with a global reputation for quality products and services to contribute to the advancement of research knowledge. In this journal platform, you can find the articles which published under the open license. The journal including the disciplines:
Agricultural Sciences
Business Management & Economics Computer & Information Technology
Engineering
Food Science and Technology
Mathematics
Medicines
Social Sciences

Courseware

Math 4: Math for Economists

In this course, students will learn basic linear algebra necessary to understand the operations regarding derivatives of functions with more than one variable to investigate maximum and minimum values of those functions with economics applications in mind. Students will also see how to solve linear systems and then how to turn them into problems involving matrices, then learn some of the important properties of matrices. This course will focus on topics in linear algebra and multivariable differential calculus suitable for economic applications. Recorded Summer 2013

Subjects:: economic applications, matrices, Economics, and Mathematics and Statistics
Keywords:: Economics Mathematical
Resource Type:: Courseware

Courseware

Math 176: Math of Finance

After reviewing tools from probability, statistics, and elementary differential and partial differential equations, concepts such as hedging, arbitrage, Puts, Calls, the design of portfolios, the derivation and solution of the Blac-Scholes, and other equations are discussed.

Subjects:: Finance and Mathematics and Statistics
Keywords:: Business mathematics
Resource Type:: Courseware

e-book

Mastering strategic management : evaluation and execution

"Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the "strategy at the movies" feature in each chapter that links course concepts with a popular motion picture. The 1st Canadian Edition is an adaptation of Mastering Strategic Managment. Adaptations include Canadian specific content, images, and references, removal of copyright images, and inclusion of ancillary reosurces in the Appendix (Chapter PowerPoints)."--BCcampus website.

Subjects:: Management
Keywords:: Textbooks Strategic planning
Resource Type:: e-book

e-book

Mastering strategic management

"Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. The second way Dave and Jeremy capture student interest through their textbook is by using a real-world company as the running example in each chapter. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the "strategy at the movies" feature in each chapter that links course concepts with a popular motion picture. You can expect Mastering Strategic Management by Dave Ketchen and Jeremy Short to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course."--BCcampus website.

Subjects:: Management
Keywords:: Textbooks Strategic planning
Resource Type:: e-book

e-book

Mastering Strategic Management - 1st Canadian Edition

Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture.

Subjects:: Management
Keywords:: Strategic planning Textbooks
Resource Type:: e-book

e-book

Mastering Strategic Management

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course. Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today's students are visual learners. To meet students' wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Apple to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1, for example, the authors describe how “The Social Network” illustrates intended, emergent, and realized strategies. You can expect Mastering Strategic Management to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course. See for yourself by checking out the book online today.

Subjects:: Management
Keywords:: Strategic planning Planning
Resource Type:: e-book

Others

Mars Pineapple Hotel | GreatCase100

The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Artificial intelligence Hospitality industry -- Marketing
Resource Type:: Others

Others

Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100

This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty
Resource Type:: Others

Others

Marketing Strategy for Business Travelers during COVID-19 | GreatCase100

This case highlights a successful marketing strategy employed by a hotel in Hangzhou during the COVID-19 pandemic to attract business travelers. By conducting customer profiling and implementing promotional activities targeting the needs of the financial and consulting industries, the hotel achieved significant growth in room nights and bookings from the Boston Consulting Group. The strategy included offering additional benefits, promoting meeting facilities through the company's intranet, and providing personalized services to project team clients. The outcome was a 7.2-fold increase in production volume compared to the previous year. This case underscores the importance of timely market analysis, customization of promotional plans, and precise targeting to achieve successful marketing outcomes.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing COVID-19 (Disease) -- Economic aspect Target marketing Hospitality industry -- Marketing
Resource Type:: Others

e-book

Marine Law and Policy for Scientists and Managers - 1st Edition

This open educational resource is designed for use by undergraduate and graduate ocean science, natural resource, fisheries and wildlife, and environmental policy students enrolled in a ten-week academic quarter. The purpose of this project is to provide students and non-law professionals with a freely accessible, clearly written guide to support engaging and effective learning. As such, the book serves as a gateway and an invitation to become a well informed, committed and involved ocean citizen as well as to explore the field beyond our course study.

Subjects:: Logistics and Law and Legislation
Keywords:: Maritime law United States Environmental policy Marine resources -- Management Textbooks
Resource Type:: e-book

e-book

Managerial Accounting

Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today's students' lives while delivering a modern look at managerial accounting. Managerial Accounting was written around three major themes: Ready, Reinforcement and Relevance. This book is aimed squarely at the new learning styles evident with today's students and addresses accounting industry changes as well. Ready. Your students want to be as efficient as possible in their learning. This book adopts a concise, jargon-free, and easy-to-understand approach that is ready with concise sections and concepts when the student is ready to study in a format the student wants. Key concepts are provided in short segments with bullet points and step-by-step instructions to simplify concepts. This thoughtful, step-wise approach will help your students avoid distractions and focuses attention on the big picture. Reinforcement. Managerial Accounting boasts “Review Problems” at the end of each major section or learning objective which offer practical opportunities for students to apply what they have learned. These “Review Problems” allow students to immediately reinforce what they have learned and are provided within the body of the chapter along with the solutions. Relevance. Why is managerial accounting important? Since all students perform better when they can answer the “why” question, meaningful references to companies throughout the chapters help students tie the concepts presented in each chapter to real organizations. In addition, realistic managerial scenarios present an issue that must be addressed by the management accountant. These will pique your students' interest and were designed to show how issues can be resolved using the concepts presented in the chapter. Finally, “Business in Action” features in Managerial Accounting link managerial decision-making to real business decisions to help your students complete the learning cycle from concept, to accounting decision, to real-world application. Managerial Accounting by Heisinger and Hoyle also contains a handful of other pedagogical aids to compliment your lectures and help your students come to class prepared. From a focus on decision-making, to end of chapter materials that can only be characterized as very deep and very wide, to ethics coverage, group projects and spreadsheet applications—these features allow you to teach the course you want to teach and assign the materials you like to assign.

Subjects:: Accounting
Keywords:: Managerial accounting Accounting Textbooks
Resource Type:: e-book

Video

Management Lessons from Chinese Business And Philosophy

Business management in China is changing, says consultant Fang Ruan. Learn how Chinese entrepreneurs -- long guided by Confucianism's emphasis on authority and regulation -- are now looking to Taoist philosophy for a new, dynamic leadership style that believes things spontaneously transform and naturally achieve perfection when they're supported, not controlled.

Subjects:: Management
Keywords:: Business enterprises Philosophy Confucian China Industrial management
Resource Type:: Video

e-book

Management Communication

Communication is the heart of business. Short emails, complex reports, private chats, impassioned pitches, formal presentations, and team meetings move information and ideas around an organization, define strategy, and drive decisions. Business communication is concise, direct, clear, and compelling.

Subjects:: Management
Keywords:: Communication in management Textbooks
Resource Type:: e-book

e-book

Macroeconomics: Theory through Applications

Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Macroeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know. How? Russell and Andrew have done three things in this text to accomplish that goal: 1. Applications Ahead of Theory: They present all the theory that is standard in Principles books. But by beginning with applications, students get to learn why this theory is needed. The authors take the kind of material that other authors put in ”applications boxes“ and place it at the heart of their book. Each chapter is built around a particular business or policy application, such as social security, globalization, and the wealth and poverty of nations. Why take this approach? Traditional courses focus too much on abstract theory relative to the interests and capabilities of the average undergraduate. Students are rarely engaged and the formal theory is never integrated into the way students think about economic issues. And traditional books are organized around theoretical constructs that mean nothing to students. The authors' applications-first approach ensures that students will not see chapters with titles like ”Cost Functions“ or ”Short-Run Fluctuations“. They introduce tools and ideas as and when they are needed. Each chapter is designed with two goals. First, the application upon which the chapter is built provides a ”hook“ that gets students' attention. Second, the application is a suitable vehicle a vehicle for teaching the principles of economics. 2. Learning through Repetition: Important tools appear over and over again, allowing students to learn from repetition and to see how one framework can be useful in many different contexts. Each piece of economic theory in this text is first introduced and explained in the context of a specific application. Most are re-used in other chapters, so students see them in action on multiple occasions. As students progress through the book, they accumulate a set of techniques and ideas. These are collected separately in a ”toolkit“ that provides students with an easy reference and also gives them a condensed summary of economic principles for examination preparation. 3. A Student's Table of Contents vs. An Instructor's Table of Contents: There is no further proof that Russell and Andrew have created a book aimed specifically at educating students about economics than their two tables of contents. The Student's Table of Contents speaks to students, piquing their interest to involve them in the economics, and a Instructor's Table of Contents with the economics to better help you organize your teaching—and frankly, you don't need to get excited by economics, you already are.

Subjects:: Economics
Keywords:: Macroeconomics Textbooks
Resource Type:: e-book

e-book

Macroeconomics : theory, models & policy : an open text

"Macroeconomics: Theory, Models, and Policy by D. Curtis and I. Irvine provides complete, concise coverage of introductory macroeconomics theory and policy. The text observes short-run macroeconomic performance, analysis, and policy motivated by the recessions of the early 1980s and 1990s, the financial crisis and recession of 2008-2009, and the prolonged recovery in most industrial countries. A traditional Aggregate Demand and Supply (AD-AS) model is introduced, and a basic modern AD-AS model is developed. Numerical examples, diagrams, and basic algebra are used in combination to illustrate and explain economic relationships. Students learn about: the importance of trade flows, consumption, and government budgets

Subjects:: Economics
Keywords:: Textbooks Macroeconomics
Resource Type:: e-book

MOOC

Machine Learning Specialization

The Machine Learning Specialization is a foundational online program created in collaboration between DeepLearning.AI and Stanford Online. This beginner-friendly program will teach you the fundamentals of machine learning and how to use these techniques to build real-world AI applications.
This Specialization is taught by Andrew Ng, an AI visionary who has led critical research at Stanford University and groundbreaking work at Google Brain, Baidu, and Landing.AI to advance the AI field.
This 3-course Specialization is an updated version of Andrew’s pioneering Machine Learning course, rated 4.9 out of 5 and taken by over 4.8 million learners since it launched in 2012.
It provides a broad introduction to modern machine learning, including supervised learning (multiple linear regression, logistic regression, neural networks, and decision trees), unsupervised learning (clustering, dimensionality reduction, recommender systems), and some of the best practices used in Silicon Valley for artificial intelligence and machine learning innovation (evaluating and tuning models, taking a data-centric approach to improving performance, and more.) By the end of this Specialization, you will have mastered key concepts and gained the practical know-how to quickly and powerfully apply machine learning to challenging real-world problems. If you’re looking to break into AI or build a career in machine learning, the new Machine Learning Specialization is the best place to start.

Course related:: AAE5103 Artificial Intelligence in Aviation Industry
Subjects:: Computing
Keywords:: Machine learning Artificial intelligence
Resource Type:: MOOC

Others

Macau Tower Convention and Entertainment Center | GreatCase100

The Macau Tower Convention and Entertainment Center offers a range of experiences including dining, adventure activities, and convention facilities. The marketing strategy focuses on product innovation and festival marketing. Initiatives include launching special menus for traditional festivals, hosting wine and food parties, offering selected cake specials, and providing exquisite floral arrangements for various occasions. These promotions aim to expand revenue channels, attract new customers, and maintain a high-quality brand reputation. Despite challenges from the pandemic and international issues, Macau's domestic tourism industry has shown signs of recovery, making long-term market expectations positive if the external environment improves.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: China -- Macau (Special Administrative Region) Tourism -- Marketing
Resource Type:: Others

Others

MYOB Software Practice Sets

Our MYOB accounting practice sets teach students the practical skills essential to accounting using the MYOB accounting software package. This requires students to complete a one-month accounting cycle for a fictional business with all posting, journalising and financial reporting completed using the actual MYOB accounting software.

Course related:: AF3211 Accounting Information System
Subjects:: Accounting
Keywords:: Accounting -- Computer programs MYOB (Computer program)
Resource Type:: Others

MOOC

MOOC: The Value of Business Models | TU Delft Online

Does your business need a make-over? Are you unsure how to start? Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success. This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model. Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business. Start the course anytime, and complete it at your own pace! What you'll learn: What a business model is. Why business models matter to your firm and the value they bring. How business model innovation improves business performance. How tooling can help you to innovate your business model.in

Subjects:: Management
Keywords:: Business planning Strategic planningIndustrial management
Resource Type:: MOOC

MOOC

MOOC: Business Model Implementation | TU Delft Online

You will also learn about the practical factors that need to be taken into consideration during the transition process, i.e. the competency of your people and your IT, in order to successfully implement a new business model. What you'll learn: How to create a business model roadmap. How to plan concrete actions to realize a new business model. How to find partners to realize a new business model. In this business and management course, you will learn how to make a practical action plan to implement your new business model. Designing a new business model is one thing, but how do you actually put it into practice? How do you move from your current model to a new business model? You will create a business model roadmap that will include practical activities that take into consideration the possible risks associated with moving to a new business model.

Subjects:: Management
Keywords:: Business planning Strategic planning Industrial management
Resource Type:: MOOC

Others

MGM Grand Sanya | GreatCase100

In the fiercely competitive hotel market, MGM Grand Sanya, with its hardware shortcomings compared to new luxury hotels in the area, faced challenges and opportunities. To maintain market vitality and achieve revenue growth, the hotel employed effective marketing strategies. By accurately segmenting customer groups and developing tailored products, such as a Suite Terrace Wedding Scene for small-scale outdoor weddings, the hotel increased its visibility and conversion rate. Implementing brand cross-border cooperation, MGM Grand Sanya formed unique joint products to attract more customers and enhance brand exposure. Additionally, through optimizing space scenes and creating popular photo hotspots, the hotel maintained its popularity.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Courseware

MBA Study Tour: Innovation Islands - How New Zealand Became a Global Player in the Race to Innovate

This International Study Tour went to New Zealand during the first half of the 2016 Spring semester and travel during the Sloan Innovation Period. International Study Tours provide students with a course credit opportunity to identify and address issues about which they feel particularly passionate. After classroom sessions featuring faculty, industry, and cultural experts, students embark on site visits to their destination of choice, meeting with industry and government leaders, as well as local alumni. Through these visits, students are able to build on the preparatory course work with an in-depth exploration of industries, companies, and countries they have visited.

Subjects:: Management
Keywords:: Management Technological innovations New zeal
Resource Type:: Courseware

Courseware

Logistics and Supply Chain Management

This course surveys operations research models and techniques developed for a variety of problems arising in logistical planning of multi-echelon systems. There is a focus on planning models for production/inventory/distribution strategies in general multi-echelon multi-item systems. Topics include vehicle routing problems, dynamic lot sizing inventory models, stochastic and deterministic multi-echelon inventory systems, the bullwhip effect, pricing models, and integration problems arising in supply chain management. Probability and linear programming experience required.

Subjects:: Logistics and Industrial and Systems Engineering
Keywords:: Industrial management
Resource Type:: Courseware

Presentation

Logic-based ad-hoc business process management: Concepts and challenges

This video was recorded at 7th Extended Semantic Web Conference (ESWC), Heraklion 2010. The mission of the Extended Semantic Web Conference (ESWC 2010) is to bring together researchers and practioners dealing with different aspects of semantics on the Web. ESWC2010 builds on the success of the former European Semantic Web Conference series, but seeks to extend its focus by engaging with other communities within and outside ICT, in which semantics can play an important role. At the same time, ESWC2010 is a truly international conference. Semantics of web content, enriched with domain theories (ontologies), data about web usage, natural language processing, etc. will enable a web that provides a qualitatively new level of functionality. It will weave together a large network of human knowledge and make this knowledge machine-processable. Various automated services, based on reasoning with metadata and ontologies, will help the users to achieve their goals by accessing and processing information in machine-understandable form. This network of knowledge systems will ultimately lead to truly intelligent systems, which will be employed for various complex decision-making tasks. Research about web semantics can benefit from ideas and cross-fertilization with many other areas: Artificial Intelligence, Natural Language Processing, Database and Information Systems, Information Retrieval, Multimedia, Distributed Systems, Social Networks, Web Engineering, and Web Science. ESWC2010 will present the latest results in research and applications in its field. The research program will be organised in targeted tracks. In addition, the conference will feature a tutorial program, system descriptions and demos, a posters track, a Ph.D. symposium and a number of collocated workshops. The calls for these events are separate and can be found on the conference Web site (http://www.eswc2010.org/).

Subjects:: Management and Computing
Keywords:: Industrial management Workflow -- Management
Resource Type:: Presentation

Presentation

Linked Data at The New York Times: The First 161 Years

This video was recorded at 11th International Semantic Web Conference (ISWC), Boston 2012. The New York Times committment to Linked Data began over 160 years ago. Starting in 1851, The New York Times has always catalogued its archival articles using a controlled vocabulary of people, places, organizations and descriptors. In 2009 The New York Times started publishing this vocabulary as linked data using semantic web standards. In 2011 The Times announced the launch of several RESTful Semantic APIs. And in late 2012 and early 2013, The Times will migrate its entire process for vocabulary management to a system designed around the principles of Linked Data. In my remarks, I will survey the history of Semantic publishing at The New York Times, outline our semantic strategy, detail the business-case for linked data at The Times and provide an in-depth explanation of our new vocabulary management system.

Subjects:: Management and Computing
Keywords:: Linked data New York times
Resource Type:: Presentation

Presentation

Linked Data and APIs

This video was recorded at COIN / PlanetData Winter School on Knowledge Technologies for Complex Business Environments, Ljubljana 2011. Organized by COIN FP7 Integrated Project and PlanetData FP7 Network of Excellence, the school seeks to bring together students, scholars and researchers from industry in order to foster collaboration and interoperability with innovative services and project large-scale data management in business environments. The main topics of the winter school are: Interoperability and collaboration models and solutions, Enterprise interoperability and collaboration services, Innovative knowledge and semantically powered technologies, Knowledge process and context modelling, Pro-active knowledge tools, Large scale analytics and reasoning tools, Business cases and real case studies.

Subjects:: Management and Computing
Keywords:: Linked data Application program interfaces (Computer software)
Resource Type:: Presentation

Others

Li Ziqi’s Brand | GreatCase100

This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Bring (Marketing) Noodles -- China
Resource Type:: Others

MOOC

Leveraging strategies to address global communication challenges

With rapid globalization and proliferation of social media, businesses and organizations are in face of enormous communication challenges. How to communicate effectively on social media, how to manage social media data analysis as well as handling fake news are definitely at the top of the list.
By seeing challenge as opportunity, this course aims to unfold the communication challenges induced by the rise of social media in business corporations and most importantly, offer solutions to overcome these challenges. In addition, the course serves presents a vantage point to forge an interface of synergy between academics and practitioners to discuss and address global communication challenges. Participants can benefit from meaningful synergy between academics and practitioners as well as learning materials and meaningful multilateral discussions surrounding authentic communication cases and industrial practices engaging both instructors and participants. In sum, this course provides insights for business leaders, senior managerial members, and communication professionals by discussing the major communication challenges encountered by businesses around the world which in turn, helps the participants to advance their career in the ever-changing communication environment.

Subjects:: Communication
Keywords:: Social media Information technology -- Management
Resource Type:: MOOC

Video

Lessons in Business ... from Prison

Jeff Smith spent a year in prison. But what he discovered inside wasn't what he expected -- he saw in his fellow inmates boundless ingenuity and business savvy. He asks: Why don't we tap this entrepreneurial potential to help ex-prisoners contribute to society once they're back outside?

Subjects:: Management
Keywords:: Prisoners Business
Resource Type:: Video

e-book

Legal Aspects of Marketing and Sales

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.

Subjects:: Marketing and Law and Legislation
Keywords:: Marketing -- Law legislation United States Textbooks
Resource Type:: e-book

e-book

Legal Aspects of Corporate Management and Finance

Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Corporate Management and Finance provides students with context and essential legal concepts relating to contracts, agency law, partnerships, corporations, commercial paper, debtors and creditors. The text provides the vocabulary and legal savvy students will need to talk in an educated way to customers, suppliers, employees, creditors, shareholders, government regulators and other stakeholders — and to their own lawyers.

Subjects:: Management, Finance, and Law and Legislation
Keywords:: Corporations -- Finance -- Law legislation United States Corporation law Textbooks
Resource Type:: e-book

Open (Access) Journal-Article

Learning Support Systems for Management Education: Screening for Success

Working adults are entering MBA programs in increasing numbers. Some matriculating professionals have difficulty meeting the competitive rigors of business school life for a variety of reasons. One solution to these challenges is to provide learning support systems geared toward individual student backgrounds and interests. The purpose of this paper is to illustrate a screening process for delivering content in a non-residential MBA program for two diverse academic disciplines: organizational management and accounting. The results show that analytical-based classification techniques can effectively identify marginal students for the purpose of providing additional learning resources. The analysis further shows that intelligent tutors can deliver customized Web-based content at a time convenient to the working professional.

Subjects:: Management
Keywords:: Management--Study teaching (Higher) Adult education Distance education -- Computer-assisted instruction
Resource Type:: Open (Access) Journal-Article

Video

Learn R + Statistics

Learn how to use R software for performing statistical tests.

Subjects:: Statistics and Research Methods
Keywords:: Statistics -- Data processing Mathematical statistics -- Data processing R (Computer program language)
Resource Type:: Video

Others

Lean/Six Sigma Culture

Learners read about the characteristics of a lean/six sigma culture.

Subjects:: Management
Keywords:: Production management -- Quality control Process control Six sigma (Quality control stard) Corporate culture
Resource Type:: Others

Others

Lean Terminology

The learner will understand the meaning of terms and acronyms commonly used in a lean production system.

Subjects:: Management
Keywords:: Production control Production management
Resource Type:: Others

Others

Lean Culture

Learners look through a telescope to see what a company chooses to focus on when making decisions about productivity, reducing waste, retraining, solving problems, and motivating employees.

Subjects:: Management
Keywords:: Organizational effectiveness Organizational change Production management Corporate culture
Resource Type:: Others

e-book

Leading with Cultural Intelligence

Organizations in the 21st century are in need of culturally intelligent managers and leaders. The pressure to build authentic global networks and to cultivate an appreciation and respect for cultural differences and similarities has driven cultural intelligence to the forefront of diversity and inclusion work. Preparing today's students to be effective leaders in their professional lives requires that they hone their cultural intelligence as it is vital to working inter- and intra-culturally in today's global economy. This unique ability to identify, recognize, and acknowledge the differences and similarities that exist between and among cultural groups and systems will set their leadership skills apart from the masses. And when applied, cultural intelligence can bridge the gap in cultural misunderstanding by creating awareness, knowledge, and patience of cultural norms and behaviors. The purpose of Leading With Cultural Intelligence by Mia Moua is to outline the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence in everyday business life. When all these aspects are properly integrated and applied in the leadership and management process, organizations are more innovative and adaptable to respond to cultural changes.

Subjects:: Management
Keywords:: Cross-cultural orientation Management Leadership Intercultural communication Textbooks Organizational behavior
Resource Type:: e-book

Courseware

Leadership for Engineers

Many of today’s global challenges require tech-driven solutions — climate change, the growth of the world population, cyber security, the increasing demand for scarce resources, digitalization, the transition from fossil fuels to renewable energy. With this in mind, it is no surprise that one fourth of the CEOs of the world’s 100 largest corporations have an engineering degree. Solving these global problems requires leaders who, in the first place, are comfortable with technology, models and quantitative analyses — Leaders who see systems instead of isolated problems. However, simply understanding technology is not enough. Successful leaders today must have both the ideas and the know-how to put these ideas into action by working collaboratively with others, winning their hearts and minds. We need leaders who know how to seize opportunities in a networked world, and can mobilize people and other stakeholders for large-scale change. Leaders who lead fulfilling lives and who are able to move themselves and others from the ‘me’ to the ‘we’. Leaders who are long-term oriented and who deliver economic profit, while also making positive contributions to society and the environment. We call these leaders ‘sustainable leaders’. This course has three parts: - In the first part, you will explore the context that leaders are facing, building an understanding of the complexities of global and business challenges. You will discover the ambiguities and the many stakeholders that leaders must consider when making their choices. You will get a sense of effective leadership practices. - In the second part, you will discover your “who am I” through personal and group exercises. You will create a “Personal Charter” that can serve as a life-long guide, helping you, as a leader, to make important choices in your personal and professional life. - In the third part, we will bring the knowledge of the context and yourself together. We will translate the insights of this course into a leadership model and you will discover what sustainable leaders do. We will offer you frameworks to help you make your own career choices. We will finally help you to ‘sell’ yourself as a leader.

Subjects:: Management
Keywords:: Leadership Engineering -- Management Engineers
Resource Type:: Courseware

Others

Leaderless Teams

The learner will become familiar with eight principles of collaborative leadership to build a team where members find satisfaction and reward in their job.

Subjects:: Management
Keywords:: Leadership Organizational learning
Resource Type:: Others

Others

Le Meurice Hotel | GreatCase100

This case study analyzes how Hotel Maurice France succeeded in the competitive luxury hotel market by partnering with the high-end skincare brand Valmont to provide personalized services. At the same time, the case also highlights the trend of expansion strategies and strong alliances in the luxury hotel industry.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Strategic alliances (Business)
Resource Type:: Others

e-book

Law of Commercial Transactions

Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Law of Commercial Transactions provides students with context and essential legal concepts relating to key commercial transactions topics: contracts, sales, commercial paper, debtors and creditors. The text provides the vocabulary and legal savvy students will need to talk in an educated way to customers, suppliers, creditors, government regulators and other stakeholders — and to their own lawyers.

Subjects:: Management and Law and Legislation
Keywords:: Commercial law United States Textbooks
Resource Type:: e-book

e-book

Law for Entrepreneurs

Law for Entrepreneurs is an up-to-date textbook that covers the broad spectrum of legal issues that entrepreneurs must understand when starting and running a business. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Law for Entrepreneurs provides students with context and essential legal concepts relating to contracts, product liability, intellectual property, insurance, agency law, partnerships, corporations, and employment law. The text provides the vocabulary and legal savvy that entrepreneurs need to talk in an educated way to customers, suppliers, employees, creditors, shareholders, government regulators and other stakeholders — and to their own lawyers.

Subjects:: Management and Law and Legislation
Keywords:: Business enterprises -- Law legislation Commercial law United States Textbooks
Resource Type:: e-book

e-book

Law 101: Fundamentals of the Law

Law 101: Fundamentals of Law, New York and Federal Law is an attempt to provide basic legal concepts of the law to undergraduates in easily understood plain English. Each chapter covers a different area of the law. Areas of law were selected based on what legal matters undergraduates may typically encounter in their daily lives. The textbook is introductory by nature and not meant as a legal treatise.Facebook

Subjects:: Law and Legislation
Keywords:: United States Law Textbooks
Resource Type:: e-book

e-book

Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

Subjects:: Marketing and Communication
Keywords:: Sales promotion Advertising Marketing Textbooks
Resource Type:: e-book

e-book

Land Use

This text explores the laws governing the use of land. Sometimes narrowly focused, often intensely local, land use regulation may give the impression of a highly specialized field with small stakes. The text is divided into three parts: First, we will survey the ordinary, local administrative scheme of land use regulation. The cases in this section are intended to establish what that system is and what it's standards are. In the second part of the course, we will turn our attention to cases illustrating litigation attacks on the ordinary administrative scheme. The purpose here is not, as it was in the first part, to understand better the standards the administrators should apply, but to understand the constraints imposed on the contents of local laws, the procedures of enactment and permitting, and the composition of local lawmaking bodies. In the third part, we focus on the distributive concerns raised by land use regulation. The regulatory takings doctrine has gone from, literally, nothing, to wrestling to disentangle distributive concerns from substantive ones, to trying to craft either rules or standards to identify regulations that go “too far” and should be considered “takings” within the meaning of the Fifth Amendment. We will consider what the doctrine's purposes are, how it should be governed, and how it should be invoked as a procedural matter.

Subjects:: Law and Legislation and Building and Real Estate
Keywords:: United States Textbooks L use -- Law legislation
Resource Type:: e-book

MOOC

Knowledge Management and Big Data in Business

Learn about the integrative power of knowledge management, Big Data and Cloud Computing, and how they impact the new business era.

Subjects:: Business Information Technology, Management, Computing, and Industrial and Systems Engineering
Keywords:: Big data Knowledge management
Resource Type:: MOOC

Video

Klook Marketing Case Study | GreatCase100

This study takes Klook, a Hong Kong-based technological online travel company, as a successful example of how to use a Mobile-first strategy and Celebrity Charm Strategy to provide customers with a unique and comprehensive travel products and services platform.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Travel -- Computer network resources Tourism -- Marketing Marketing
Resource Type:: Video

Others

Kanban: Your Signal for Action

In this animated object, users view how a kanban signals production to start.

Subjects:: Management
Keywords:: Production management -- Quality control Process control
Resource Type:: Others

Others

Kanban

Learners read how kanban is used in production control.

Subjects:: Management
Keywords:: Production management -- Quality control Process control
Resource Type:: Others

Others

Kaizen

Learners read a brief description of Kaizen and how it helps to eliminate waste in a process.

Subjects:: Management
Keywords:: Production management Industrial productivity
Resource Type:: Others

Others

Kaggle

Kaggle offers a no-setup, customizable, Jupyter Notebooks environment. Access GPUs at no cost to you and a huge repository of community published data & code. Inside Kaggle you’ll find all the code & data you need to do your data science work. Use over 50,000 public datasets and 400,000 public notebooks to conquer any analysis in no time.

Subjects:: Computing
Keywords:: Machine learning Artificial intelligence Big data
Resource Type:: Others

Others

Jumeirah Nanjing Hotel’s Customized Helicopter Service | GreatCase100

Jumeirah Nanjing Hotel has successfully implemented a creative marketing plan centered around its helipad, utilizing the 4I Theory. By leveraging the advantages of helicopters and the helipad, the hotel has generated unique and personalized experiences for high-end customers. The marketing strategy includes brand promotion, co-branding activities with local helicopter operators, and creative proposal marketing. These initiatives have resulted in innovative stories and partnerships, such as showcasing events in the air lounge and collaborating with local wedding planning companies. The hotel aims to continue staging more unique and innovative stories on its helipad, creating memorable marketing promotions in the future.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

Others

JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100

This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year.

Subjects:: Hotel, Travel and Tourism and Marketing
Keywords:: Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers
Resource Type:: Others

Others

Investopia

Since Investopedia was launched in 1999, we’ve made it our mission to simplify complex financial information and decisions for our readers, giving them the confidence to manage every aspect of their financial life. Our millions of users come to us from all over the world and from all walks of life. Some are learning about money and investing for the first time, while others are experienced investors, business owners, professionals, financial advisors, and executives looking to improve their knowledge and skills. No matter who they are, we are here to help.

Subjects:: Finance
Keywords:: Investments Finance
Resource Type:: Others

Others

Investopedia-Present Value (PV)

Present value (PV) is the current value of a future sum of money or stream of cash flows given a specified rate of return. Future cash flows are discounted at the discount rate, and the higher the discount rate, the lower the present value of the future cash flows. Determining the appropriate discount rate is the key to properly valuing future cash flows, whether they be earnings or debt obligations. In this page, you will learn about: (1) Present value states that an amount of money today is worth more than the same amount in the future. (2) In other words, present value shows that money received in the future is not worth as much as an equal amount received today. (3) Unspent money today could lose value in the future by an implied annual rate due to inflation or the rate of return if the money was invested. (4) Calculating present value involves assuming that a rate of return could be earned on the funds over the period.

Course related:: AAE4007 Aircraft Leasing and Finance
Subjects:: Finance and Accounting
Keywords:: Business mathematics Present value analysis
Resource Type:: Others

e-book

Introductory business statistics

"Introductory Business Statistics provides students with an intuitive understanding of sampling distributions and their place in hypothesis testing. This texts aims to help students understand how statistics works, not just how to "get the right number"."--BCcampus website.

Subjects:: Management and Mathematics and Statistics
Keywords:: Commercial statistics Textbooks
Resource Type:: e-book

e-book

Introductory Business Statistics with Interactive Spreadsheets - 1st Canadian Edition

Introductory Business Statistics with Interactive Spreadsheets – 1st Canadian Edition is an adaptation of Thomas K. Tiemann's book, Introductory Business Statistics. This new edition still contains the basic ideas behind statistics, such as populations, samples, the difference between data and information, and sampling distributions as well as information on descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics. New topics include the chi-square test and categorical variables, null and alternative hypotheses for the test of independence, simple linear regression model, least squares method, coefficient of determination, confidence interval for the average of the dependent variable, and prediction interval for a specific value of the dependent variable. This new edition also allows readers to learn the basic and most commonly applied statistical techniques in business in an interactive way — when using the web version — through interactive Excel spreadsheets. For each topic, a customized interactive template has been created within which selected values can be repeatedly changed to observe how the entire process, as well as the outcomes, are automatically adjusted. Also, in this adapted edition, the real-world examples throughout the text, and the information in general, have been revised to reflect Canadian content.

Subjects:: Management and Statistics and Research Methods
Keywords:: Business -- Decision making Textbooks Microsoft Excel (Computer file) Commercial statistics
Resource Type:: e-book

e-book

Introductory Business Statistics

Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, which will serve students in their business careers and real-world experiences.

Subjects:: Management and Statistics and Research Methods
Keywords:: Statistics Textbooks Commercial statistics
Resource Type:: e-book

e-book

Introductory Business Statistics

The book "Introductory Business Statistics" by Thomas K. Tiemann explores the basic ideas behind statistics, such as populations, samples, the difference between data and information, and most importantly sampling distributions. The author covers topics including descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics. Using real-world examples throughout the text, the author hopes to help students understand how statistics works, not just how to "get the right number."

Subjects:: Management and Mathematics and Statistics
Keywords:: Industrial management -- Statistical methods Commercial statistics Textbooks
Resource Type:: e-book

e-book

Introduction to the Law of Property, Estate Planning and Insurance

Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Introduction to the Law of Property, Estate Planning and Insurance provides students with context and essential legal concepts relating to property rights and duties, estate planning, insurance, secured transactions, mortgages, and related topics. The text provides the vocabulary and legal savvy they will need when working with these concepts, which are critical to business planning and success.

Subjects:: Management, Law and Legislation, and Building and Real Estate
Keywords:: Real property Real estate business -- Law legislation Estate planning United States Insurance Textbooks
Resource Type:: e-book

e-book

Introduction to financial accounting : based on International Financial Reporting Standards

"Based on International Financial Reporting Standards, this textbook was written by David Annand, EdD, MBA, CPA, CA, Professor of Accounting in the Faculty of Business at Athabasca University. Each chapter includes questions and comprehension problems for self-study. Solutions are provided. Additional end-of-chapter assignment problems are also included. The text and ancillary materials are freely-sharable under a Creative Commons CC-BY-SA-NC licence. The .pdf version of the text is extensively bookmarked for easy access and onscreen reading. Suggested solutions are linked to the appropriate material in this version. Separate .docx and .pdf versions of the text and student solutions manual are available. All files are available in both .pdf and .docx formats. The workbook provides formatted outlines to all problems contained in the text and exam bank. Students can print outlines as they need them, and fill in responses manually"--BCcampus website.

Subjects:: Accounting
Keywords:: Accounting Textbooks
Resource Type:: e-book

e-book

Introduction to financial accounting

"This textbook is an adaptation by Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapter questions and problems, and randomly-generated spreadsheet problems that cover key concepts of each chapter. These provide unlimited practice and feedback for students. Instructor aids include an exam bank, lecture slides, and a comprehensive end-of-term case assignment. This requires students to prepare 18 different year-end adjusting entries and all four types of financial statements, and to calculate and analyze 16 different financial statement ratios. Unique versions can be created for any number of individual students or groups. Tailored solutions are provided for instructors"--BC Campus website.

Subjects:: Accounting
Keywords:: Accounting Textbooks
Resource Type:: e-book

MOOC

Introduction to air transportation and aviation management

Aviation is essential for global business as it supports worldwide travelling and cargo transportation. Before COVID-19, the economic benefits generated by the industry across countries showed a growing trend. This course is aimed to provide learners with a broad understanding of airport services in different phases in terms of design and engineering. Learners will receive basic knowledge of how an airport operates. Key topics include the future perspective of air traffic control, air traffic flow management, airport management, facility planning, airport terminal design for the post-pandemic world and ground services.

Subjects:: Aeronautical and Aviation Engineering and Logistics
Keywords:: Airports -- Management Aeronautics Commercial -- Management Airlines -- Management
Resource Type:: MOOC

Others

Introduction to Records Management: Types of Records

In this interactive object, learners read an overview of records management and then classify records as "vital," "important," "useful," or "nonessential" in a drag-and-drop exercise.

Subjects:: Management
Keywords:: Records -- Management
Resource Type:: Others

Courseware

Introduction to Operations Management

This course provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities, and apply them to a broad range of application domains and industries. It emphasizes the effect of uncertainty in decision-making, as well as the interplay between high-level financial objectives and operational capabilities. Topics covered include production control, risk pooling, quality management, process design, and revenue management. Also included are case studies, guest lectures, and simulation games which demonstrate central concepts.

Subjects:: Logistics
Keywords:: Production management
Resource Type:: Courseware

MOOC

Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

This course will help you be a better negotiator. Unlike many negotiation courses, we develop a framework for analyzing and shaping negotiations. This framework will allow you to make principled arguments that persuade others. It will allow you to see beneath the surface of apparent conflicts to uncover the underlying interests. You will leave the course better able to predict, interpret, and shape the behavior of those you face in competitive situations. In this course, you will have several opportunities to negotiate with other students using case studies based on common situations in business and in life. You can get feedback on your performance and compare what you did to how others approached the same scenario. The cases also provide a setting to discuss a wide-ranging set of topics including preparing for a negotiation, making ultimatums, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world. Advanced topics include negotiating when you have no power, negotiating over email, and the role of gender differences in negotiation. To close out the course, we will hear insights from three negotiation experts: Linda Babcock, Herb Cohen, and John McCall MacBain. Enjoy.

Keywords:: Negotiation Communication in management
Resource Type:: MOOC

Courseware

Introduction to Manufacturing Systems

This course provides ways to analyze manufacturing systems in terms of material flow and storage, information flow, capacities, and times and durations of events. Fundamental topics include probability, inventory and queuing models, optimization, and linear and dynamic systems. Factory planning and scheduling topics include flow planning, bottleneck characterization, buffer and batch-size analysis, and dynamic behavior of production systems.

Subjects:: Logistics and Industrial and Systems Engineering
Keywords:: Manufacturing processes Production planning Production engineering
Resource Type:: Courseware

e-book

Introduction to Financial Accounting: U.S. GAAP Adaptation

This textbook is an adaptation by D. Marchand and Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapter questions and problems, and randomly-generated spreadsheet problems that cover key concepts of each chapter. These provide unlimited practice and feedback for students. Instructor aids include an exam bank, lecture slides, and a comprehensive end-of-term case assignment. This requires students to prepare 18 different year-end adjusting entries and all four types of financial statements, and to calculate and analyze 16 different financial statement ratios. Unique versions can be created for any number of individual students or groups. Tailored solutions are provided for instructors. Another version of the textbook written by D. Annand and adapted by T. Thompson, including .docx files and ancillary material, can be obtained upon request to D. Annand (davida@athabascau.ca).

Subjects:: Finance and Accounting
Keywords:: Textbooks Accounting
Resource Type:: e-book

e-book

Introduction to Financial Accounting

This textbook is an adaptation by Athabasca University of the original text written by D. Annand and H. Dauderis. It is intended for use in entry-level college and university courses in financial accounting. A corporate approach is utilized consistently throughout the book. The adapted textbook includes multiple ancillary student and instructor resources. Student aids include solutions to all end-of-chapter questions and problems, and randomly-generated spreadsheet problems that cover key concepts of each chapter. These provide unlimited practice and feedback for students. Instructor aids include an exam bank, lecture slides, and a comprehensive end-of-term case assignment. This requires students to prepare 18 different year-end adjusting entries and all four types of financial statements, and to calculate and analyze 16 different financial statement ratios. Unique versions can be created for any number of individual students or groups. Tailored solutions are provided for instructors. The original Annand/Dauderis version of the textbook including .docx files and ancillary material remains available upon request to D. Annand (davida@athabascau.ca).

Subjects:: Finance and Accounting
Keywords:: Accounting Textbooks
Resource Type:: e-book

e-book

Introduction to Economic Analysis

This book presents standard intermediate microeconomics material and some material that, in the authors' view, ought to be standard but is not. Introductory economics material is integrated. Standard mathematical tools, including calculus, are used throughout. The book easily serves as an intermediate microeconomics text, and can be used for a relatively sophisticated undergraduate who has not taken a basic university course in economics. The focus of this book is on the conceptual tools and not on fluff. As such, it reflects the approach actually adopted by the majority of economists for understanding economic activity. There are lots of models and equations, and no pictures of economists ;-) Economic analysis is used in many situations. When British Petroleum sets the price for Alaskan crude oil, it uses an estimated demand model, both for gasoline consumers and also for the refineries to which BP sells. Economic analysis was used by experts in the antitrust suit brought by the U.S. Department of Justice both to understand Microsoft's incentive to foreclose (eliminate from the market) rival Netscape and consumer behavior in the face of alleged foreclosure. Stock market analysts use economic models to forecast the profits of companies to predict the price of their stocks. When the government forecasts the budget deficit or considers a change in environmental regulations, it uses economic models. This book presents the building blocks of the models in common use by an army of economists thousands of times per day. This book, plus econometrics, provides most of the economic analysis tools to take upper division economics courses of any type.

Subjects:: Economics
Keywords:: Economics Prices Supply dem Textbooks
Resource Type:: e-book

Courseware

Introduction to Credit Risk Management

Imagine that you are a bank and a main part of your daily business is to lend money. Unfortunately, lending money is a risky business – there is no 100% guarantee that you will get all your money back. If the borrower defaults, you will face losses in your portfolio. Or, in a bit less extreme scenario, if the credit quality of your counterparty deteriorates according to some rating system, the loan will become more risky. These are typical situations in which credit risk manifests itself. According to the Basel Accord, a global regulation framework for financial institutions, credit risk is one of the three fundamental risks a bank or any other regulated financial institution has to face when operating in the markets (the two other risks being market risk and operational risk). As the 2008 financial crisis has shown us, a correct understanding of credit risk and the ability to manage it are fundamental in today’s world. This course offers you an introduction to credit risk modelling and hedging. We will approach credit risk from the point of view of banks, but most of the tools and models we will overview can be beneficial at the corporate level as well. At the end of the course, you will be able to understand and correctly use the basic tools of credit risk management, both from a theoretical and, most of all, a practical point of view. This will be a quite unconventional course. For each methodology, we will analyse its strengths as well as its weaknesses. We will do this in a rigorous way, but also with fun: there is no need to be boring.

Subjects:: Management and Finance
Keywords:: Risk management Financial institutions Asset-liability management Bank loans -- Management Banks banking Credit analysis
Resource Type:: Courseware

e-book

Introduction to Contracts, Sales and Product Liability

This textbook provides context and essential concepts across the entire range of legal issues with whichmanagers and business executives must grapple. The text provides the vocabulary and legal acumennecessary for businesspeople to talk in an educated way to their customers, employees, suppliers,government officials—and to their own lawyers. Traditional publishers often create confusion among customers in the text selection process by offering ahuge array of publications. Once a text is selected, customers might still have to customize the text to meettheir needs. For example, publishers usually offer books that include either case summaries or excerptedcases, but some instructors prefer to combine case summaries with a few excerpted cases so that studentscan experience reading original material. Likewise, the manner in which most conventional textsincorporate video is cumbersome because the videos are contained in a separate library, which makesaccess more complicating for instructors and students.

Subjects:: Marketing and Law and Legislation
Keywords:: Commercial law United States Textbooks
Resource Type:: e-book

e-book

Introduction to Business

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Subjects:: Management
Keywords:: Business Small business -- Management Industrial management Textbooks
Resource Type:: e-book

e-book

Introducing Marketing

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subjects:: Marketing
Keywords:: Marketing Textbooks
Resource Type:: e-book

Video

Interview with Mr. Ivan Cheung

An interview with Mr. Ivan Chan, a global PBM director and his experience on rolling BPM in organizations

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Video

Interview with Dr. Josiah Chan

An interview with Dr. Josiah Chan, Senior Consultant of a large global IT organizations on process management

Subjects:: Management
Keywords:: Industrial management Workflow -- Management
Resource Type:: Video

Presentation

Interview with Anatoliy Furda

This video was recorded at Workshop on Advanced IT Solutions and Competitiveness of SMEs, Lviv 2006. It is generally recognized that the competitiveness of SMEs in the present-day business environment ultimately relies upon effective implementation of the most up-to-date information technologies. However, the Ukrainian IT space is characterized with highly noticeable information gap between IT-saturated export-oriented software development companies and ordinary businesses or governmental agencies. The seminar has provided perfect platform for the interaction between local SMEs, communicating their IT needs, and IT service providers like Intellias, briefing on their enterprise-based IT offerings. The seminar has assembled insightful speakers from Ukrainian and international IT companies, as well as representatives from research institutions, consulting firms and IT experienced SMEs. The case studies from Western Ukrainian companies, possessing experience in implementation of IT solutions in industrial process, have illustrated emerging difficulties in aligning IT automated process with qualifications and professional level of the involved personnel. The practical aspects of introducing ERP systems for optimization of production process have been presented by Vitaly Pyasetsky (Lvivkholod public corporation) and Andriy Tsehelyk (Enzyme joint-stock company). The discussion has further focused on the international experience of the implementation of the information technologies as well as networking and partnership practices. Valuable contributions to the topic has been made by Maria-Luisa Sanseverino E4 Project Coordinator from Centro Ricerche Fiat and Patric Sitek from Bremen Institute of Industrial Technology and Applied Work Science. Particular emphasis has been placed on the E4 Project: Extended Enterprise Management in Enlarged Europe including collaboration initiatives and close involvement of the Eastern European enterprises within its framework. The discussion has been reinforced by the case study on Ivano Frankivsk business portal, assembling best practices from abroad business development agencies.

Subjects:: Management and Computing
Keywords:: Business enterprises -- Data processing Manufacturing processes -- Automation Industrial management
Resource Type:: Presentation

Others

International Youth Culture Center Live Show Marketing | GreatCase100

Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Others

e-book

International Trade: Theory and Policy

International Trade: Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Trade: Theory and Policy presents a variety of international trade models including the Ricardian model, the Heckscher-Ohlin model, and the monopolistic competition model. It includes trade policy analysis in both perfectly competitive and imperfectly competitive markets. The text also addresses current issues such as free trade area formation and administered protection policies. The models are developed, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. But more importantly, each model and theory is connected to real world policy issues. The main purpose of the text is to provide a thorough grounding in the arguments concerning the age-old debate about free trade versus protectionism. This text has the following unique features: The text begins with an historical overview of trade policy issues to provide context for the theory. The text concludes with a detailed economic argument supporting free trade.The welfare analysis in the Ricardian, Heckscher-Ohlin and specific factors models emphasize the redistributive effects of free trade by calculating changes in real incomes.The trade policy chapter provides a comprehensive look at many more trade policies than are found in a printed textbook. A chapter about domestic policies contains an evaluation of domestic taxes and subsidies that are often ignored in traditional trade textbooks but are increasingly important as large countries complain more about each other's domestic agriculture policies and labor and environmental policies. The text uses the theory of the second-best to explain why protection can improve national welfare. This well-known theoretical result is rarely presented as methodically and consistently as it is in this text. International Trade: Theory and Policy by Steve Suranovic is intended for a one-semester course in International Trade. After April 2010, you can check out the entire book online or request a desk copy.

Subjects:: International Trade
Keywords:: International trade Textbooks
Resource Type:: e-book

Courseware

International Trade

This course will analyze the causes and consequences of international trade and investment. We will investigate why nations trade, what they trade, and who gains (or not) from this trade. We will then analyze the motives for countries or organizations to restrict or regulate international trade and study the effects of such policies on economic welfare. Topics covered will include the effects of trade on economic growth and wage inequality, multinationals and foreign direct investment, international trade agreements and current trade policy disputes.

Subjects:: Economics and International Trade
Keywords:: Investments International trade Macroeconomics
Resource Type:: Courseware

e-book

International Finance: Theory and Policy

International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that ”economists do it with models.“ That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Finance Theory and Policy develops a unified model of the international macroeconomy. The text provides detailed descriptions of major macroeconomic variables, covers the interest rate parity and purchasing power parity theories of exchange rate determination, takes an exhaustive look at the pros and cons of trade imbalances and presents the well-known AA-DD model to explore the effects of fiscal and monetary policy under both fixed and flexible exchange rates. The models are developed, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. But more importantly, each model and theory is connected to real world policy issues. The Finance Text has the following unique features: o Begins with an historical overview of the international macroeconomy to provide context for the theory. o Concludes with a detailed discussion of the pros and cons of fixed and floating exchange rate systems. o Provides an extensive look at the issue of trade imbalances. Readers learn techniques to evaluate whether a country's trade deficit (or surplus) is dangerous, beneficial, or benign. o Explains how purchasing power parity is used to make cross country income comparisons. o Offers clear detailed explanations of the AA-DD model. o Applies the AA-DD model to understand the effects of monetary and fiscal policy on GDP, the exchange rate, and the trade balance. International Finance Theory and Policy by Steve Suranovic is intended for a one-semester course in International Finance. After March 2010, you can check out the entire book online or request a desk copy.

Subjects:: Finance
Keywords:: Foreign exchange International finance Textbooks
Resource Type:: e-book

Others

International Exchange Rates

In this learning activity you'll calculate exchange rates to determine the impact of prices of exports and imports.

Subjects:: Economics and Finance
Keywords:: Foreign exchange rates International trade
Resource Type:: Others

e-book

International Economics: Theory and Policy

This text strives to reach a median between these two approaches. First, I believe that students need to learn the theory and models to understand how economists understand the world. I also think these ideas are accessible to most students if they are explained thoroughly. This text presents numerous models in some detail, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. Second, and perhaps more important, students must learn how the models connect with the real world. I believe that theory is done primarily to guide policy. We do positive economics to help answer the normative questions; for example, what should a country do about its trade policy or its exchange rate policy? The results from models give us insights that help us answer these questions. Thus this text strives to explain why each model is interesting by connecting its results to some aspect of a current policy issue. A prime example is found in Chapter 11 "Evaluating the Controversy between Free Trade and Protectionism" of this book, which addresses the age-old question of whether countries should choose free trade or some type of selected protection. The chapter demonstrates how the results of the various models presented throughout the text contribute to our understanding of this long-standing debate.

Subjects:: Economics and International Trade
Keywords:: International economic relations International trade -- Econometric models Textbooks Equilibrium (Economics)
Resource Type:: e-book

e-book

International Business

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one where service industries that dwarf manufacturing industries in terms of scale and scope, an Internet that pervades life and work, and networks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers. The authors use the lexicon of international business, and additionally, develop students' knowledge of international contexts with the aim that they may launch, run, and work in any organization that is global in scope (or is wrestling with global competition or other global threats). The textbook is organized in 5 Sections: Section 1 introduces the global business course and concludes with a chapter on seizing global opportunities. Section 2 develops student knowledge about key facets of the global business environment, while Section 3 develops knowledge about how a student or organization can exploit opportunities in that global environment. Section 4 is devoted to entrepreneurship in a flat world — this section will explore why the entrepreneurial context is changing, provide lenses for identifying and capitalizing on entrepreneurial opportunities, and Section 5 shows how key organizational activities can be managed for global effectiveness. Every chapter has five enumerated learning objectives, each of these five sections concludes with a short summary (”Key Takeaways“) and five review questions. In addition, each chapter concludes with a mini case on a unique global business that encompasses the topics shown in the chapter. The authors even provide a set of end-of-chapter questions that are mapped to AACSB learning standards, so that you will be able to measure how well students are grasping course content that aligns with the AACSB guidelines. Request a desk copy of Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World to experience its current and progressive look at International Business for yourself.

Subjects:: Management and International Trade
Keywords:: Strategic planning International business enterprises -- Study teaching Textbooks
Resource Type:: e-book

e-book

Intermediate microeconomics with Microsoft Excel

"This book is based on the idea that there is a particular framework used by economists to interpret observed reality. This framework has been called the economic way of thinking, the economic approach, and the method of economics. This book is different from the many other books that attempt to teach microeconomics in three ways: It explicitly applies the recipe of the economic approach in every example

Subjects:: Economics
Keywords:: Microeconomics Microsoft Excel (Computer file)
Resource Type:: e-book

e-book

Intermediate Microeconomics with Microsoft Excel - 2nd Edition

This book is based on the idea that there is a particular framework used by economists to interpret observed reality. This framework has been called the economic way of thinking, the economic approach, and the method of economics. This book is different from the many other books that attempt to teach microeconomics in three ways: It explicitly applies the recipe of the economic approach in every example. It uses concrete examples via Microsoft Excel in every application, which enables the reader to manipulate live graphs and learn numerical methods of optimization. The majority of the content is in the Excel workbooks which the reader uses to create meaning. You learn by doing, not by reading.

Subjects:: Economics
Keywords:: Microeconomics Textbooks
Resource Type:: e-book

e-book

Intermediate Financial Accounting Volume 2

This new text by G. Arnold and S. Kyle, developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The text reflects both current International Financial Reporting Standards (IFRS) and ASPE. This text covers all topics essential to a second level Intermediate Accounting course: current, long-term and complex liabilities, income taxes, pensions, leases, shareholders' equity, earnings per share, statement of cash flows including the direct approach, effects of changes and errors, and disclosures and analysis. Topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here.

Subjects:: Finance and Accounting
Keywords:: Accounting Textbooks
Resource Type:: e-book

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