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The case of expired foods promotion demonstrates how to expand new marketing channels while reducing waste and costs. Selling expired food needs to focus on highlighting the safety of the food to achieve a win-win-win situation for businesses, customers, and society.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Environmental aspects Social responsibility of business Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The "Staying F.O.C.U.S.E.D." philosophy is a strategic thinking framework designed to help prepare the next generation of thought-leaders for a complicated world. By using this framework, you will learn BETTER, learn FASTER and learn MORE than you are used to.
We operationalized this framework through the aid of seven (7) dice to give a “touch-and-feel” of the philosophy. The statements / prompts / questions appearing on each of the seven dice have been statistically determined. The “Staying F.O.C.U.S.E.D.” framework has proven so useful that real organizations are using it to help their senior management and board of directors open up the ALTERNATIVES to better deal with their UNSOLVED problems, issues and challenges."
The F.O.C.U.S.E.D dice are designed based on an extensive survey carried out with 400+ business students at our Faculty of Business and feedback from practitioners on what our students need to do to help take their learning to the next level. The key findings culminated in the importance of the “Staying F.O.C.U.S.E.D.” philosophy where each letter represents a critical competency much sought-after in the real world today:
"F" - Bring Fresh Perspective
"O" - Think, feel and act like an Owner/ Manager
"C" - Show Connected-thinking
"U" - Have a Sense of Urgency
"S" - Show Team SPIRIT
"E" - Always Engage
"D" - Exercise Deliberate Practice
To learn more about the idea of the “ecosystem” that we built around the FOCUSED philosophy and its accompanying 7 colourful dice framework, please visit the FOCUSED homepage or click "View Resource".
- Keywords:
- Problem solving Dice games
- Resource Type:
- Others
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This case study discusses how Fantawild Theme Park utilized the short videos and fan effects of Tik Tok and successfully created a phenomenon-level event by implementing customized marketing, multi-channel entry, and influencer interaction strategies, thereby increasing its market share in the industry.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Social media Internet marketing Amusement parks -- Marketing
- Resource Type:
- Others
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Others
The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples
- Resource Type:
- Others
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Others
In this exercise, learners are required to find the statement that best describes the publications or the type of law review and journal and match them up.
- Keywords:
- Information resources Legal research
- Resource Type:
- Others
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Others
The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Japan -- Kyūshū Region Tourism -- Marketing Tourism
- Resource Type:
- Others
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Others
A portfolio for ITC3089E showing how to present the theme and fabric
- Course related:
- ITC3089E Woven Fabric Design Project
- Subjects:
- Textiles
- Keywords:
- Weaving Textile fabrics
- Resource Type:
- Others
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Others
Apart from subject domain knowledge, there are some personal competencies and skills that learner may want to develop in university. The personal competencies and skills include, critical thinking, evaluating definitions, evaluating arguments, evaluating news & media, evaluating scientific studies, evaluating disagreement, and evaluating statistics & graphs.
- Keywords:
- Critical thinking Media literacy Journalism -- Social aspects Information literacy Press criticism
- Resource Type:
- Others
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Others
In response to the increasing demand for natural and interactive outdoor vacation activities, Global Villa Hot Spring Paradise has launched personalized outdoor camping experience packages for families, couples, and groups. The marketing strategy includes providing customized activities for different customer segments, multi-channel promotion through OTA platforms and new media platforms, and collaborations with bloggers and KOLs. The outcomes include diversifying hotel products, improving customer experience, and increasing overall consumption and revenue. However, the hotel must continuously innovate activity content to remain unique and avoid imitation by competitors. Personalized services tailored to each customer segment's needs are also crucial for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
With the camping industry in China experiencing steady growth, the Grand Bay Hotel Zhuhai has launched the Starry Sky Tent Festival to cater to the changing preferences of consumers. The festival targets families seeking safe and affordable alternatives to traditional travel. Through targeted marketing and personalized experiences, the hotel promotes family-friendly activities and educational entertainment. Customized packages, including themed tents and personalized workouts, enhance the visitor experience. The festival has successfully attracted families, generating significant revenue and gaining potential customers. However, challenges remain in ensuring safety, creating differentiated products, and keeping up with evolving consumer preferences. Further innovation and investment are required to provide personalized and educational experiences for families, ensuring a competitive edge in the market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Family vacations Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others