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This study discusses a new concept of afternoon tea takeaway with a stylish box design - a calendar box and a Christmas bear developed by Conrad Hotels and its revenue outcomes.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Restaurant management
- Resource Type:
- Others
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Video
In this video, the team has spent a lot of time on searching relevance journal articles, but still, could not locate the right one. That's probably because they did not search with the right keywords and are unable to connect them correctly. Did you encounter this similar situation before? Let's look at this one-minute video to brush up on your searching skills on using subject terms, Boolean operators, truncation, and more.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Keyword searching Information retrieval Database searching
- Resource Type:
- Video
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Others
The Hong Kong Polytechnic University organized a seminar series focused on green deck development, specifically designed for FCE undergraduate students. The series offers opportunities to learn about the development of green decks, relevant research, and gain exposure to the practical aspects of the industry. This PDF contains the presentation material from Dr. Mark Hsu, covering the cost-benefit analysis of green deck development.
- Keywords:
- China -- Hong Kong Cost effectiveness City planning -- Environmental aspects Pollution prevention Urban renewal
- Resource Type:
- Others
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Others
The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
The hotel's focus on internal marketing has resulted in an improved customer experience and team satisfaction. By understanding and responding to Ctrip reviews, setting performance targets, and establishing a dedicated service team, the hotel has achieved positive outcomes. The Ctrip rating increased, ADR reached new highs, and the service received recognition from guests. The challenge lies in maintaining the practice of service innovation in the future.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Tourism -- Computer network resources Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hyatt Regency Xuzhou successfully marketed their Chinese Traditional Style Rooms by tapping into the rising trend of Han culture and the popularity of Hanfu among Generation Z. The hotel launched a promotional package that included a one-night stay in a Han Dynasty-style room, Hanfu experience, and tickets to a local attraction. They implemented a comprehensive digital marketing strategy, leveraging platforms like WeChat, TikTok, and Little Red Book, as well as collaborations with KOLs and KOCs. The promotions gained significant exposure and resulted in increased revenue and new customer acquisition. Ongoing adjustments are necessary to meet customer preferences and maximize the impact of different marketing channels.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of West Lake State Guesthouse demonstrates how to combine the local flavor of Hangzhou with breakfast products and successfully create a unique brand image and attract more guests. The anchoring effect has brought new ideas for hotel products and brand building.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hangzhou Hospitality industry -- Marketing Hotels -- Marketing Food habits
- Resource Type:
- Others
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Video
In this video, a team of students have been collecting the various type of information that needed for the exhibition. One of them suggested to show some videos during the exhibition to the public and you found the TV programmes about the cinema development of Hong Kong that was broadcasted in television channels found are extremely useful for the exhibition.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Exhibitions -- Planning Intellectual property YouTube (Electronic resource) Humanities -- Research Copyright
- Resource Type:
- Video
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Others
The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hospitality industry -- Marketing Hotels -- Marketing Family vacations Target marketing
- Resource Type:
- Others
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Video
Air transport liberalisation has been marked by two major developments, i.e. the advent of the hub-and-spoke network and the emergence of Low Fare Airlines (LFAs). All major Full Service Network Carrier (FSNCs) have heavily relied on hub operations to effectively compete in the long-haul market against LFAs which until recently focused on point-to-point, short-haul services. Recent competiton dynamics, however, have led to the gradual blurring of the different airline business models. LFAs have now established strong bases in satellite/airports and/or in low-cost terminals of major airports. Moreover, they have introduced long-haul flights thus competing with FSNCs at a new level. The lecture will highlight all the above issues focusing on their strategic business and geopolitical implications for aiport hubs. It will also discuss how Hong Kong International Airport can build on its current advantages to play focal role in the new environment.
Event Date: 16/06/2017
Speaker: Prof. Andreas Papatheodorou (University of Aegean)
Hosted by: School of Hotel and Tourism Management
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Airlines -- Rates Airports Hong Kong International Airport Aeronautics Commercial
- Resource Type:
- Video