Open Educational Resources | Pao Yue-kong Library, The Hong Kong Polytechnic University

Case Study

Mandarin Oriental Guangzhou Happy Life Products | GreatCase100

The case of Mandarin Oriental Guangzhou demonstrates the integration of the concept of LOHAS (Lifestyles of Health and Sustainability) into the hotel product design, meeting consumer demand for wellness by providing healthy dining and spiritual healing services while highlighting the brand identity of Oriental culture.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Target marketing Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Nanjing Street Stall | GreatCase100

The case of Nanjing Street Stall demonstrates the successful inheritance and promotion of Nanjing's traditional food culture through joint marketing. At the same time, it has used online social media to promote its brand culture and attract young consumers.

Subjects:: Food and Beverage, Marketing, and Hotel, Travel and Tourism
Keywords:: Restaurants -- Marketing China -- Nanjing (Jiangsu Sheng) Food habits Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Crowne Plaza Chengdu West | GreatCase100

The Crowne Plaza Chengdu West case demonstrates how a new product was developed through a cross-border and sustainable marketing approach.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Strategic alliances (Business) Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

The Hilton Shanghai Hongqiao Yuanyi | GreatCase100

The case of The Hilton Shanghai Hongqiao Yuanyi demonstrates the process of attracting high-end consumers and generating significant revenue through precise targeting and developing new products.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Postnatal care Hotels -- Marketing Target marketing Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Minyoun Chengdu Dongda Royal Hotel | GreatCase100

Minyoun Chengdu Dongda Royal Hotel demonstrates how it can use its geography and environment to design room and dining offerings that increase guest satisfaction and the hotel's visibility.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

China Tourism Group RV Travel | GreatCase100

The case of China Tourism Group's RV travel demonstrates a good marketing performance by connecting the tourism resources of multiple provinces and cities through the live broadcast of social platforms.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Recreational vehicle camping Target marketing Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

“Travel with a purpose” -The Hilton Hotel Group | GreatCase100

The case of Hilton Hotels Group demonstrates that the company has made environmental protection one of the principles of corporate development, guided by its responsibility strategy, and has achieved a win-win situation for both environmental protection and hotel benefits

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Environmental aspects Hotels -- Marketing Hotel management Hospitality industry -- Marketing Social responsibility of business
Resource Type:: Case Study

Case Study

Courtyard by Marriott Xinchang | GreatCase100

The case of Courtyard by Marriott Xinchang demonstrates the combination of local history and culture with the brand culture to create an immersive cultural experience.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Hotels -- Marketing Hospitality industry -- Marketing
Resource Type:: Case Study

Case Study

Hangzhou Grocery Market | GreatCase100

The case of Hangzhou Grocery Market adds a new dimension to the traditional farmers' market by creating an intelligent service experience through value co-creation and internet marketing strategies, making it a model for a new type of tourism destination city planning.

Subjects:: Marketing and Hotel, Travel and Tourism
Keywords:: Tourism China -- Hangzhou Tourism -- Marketing Markets -- China -- Hangzhou
Resource Type:: Case Study

Video

PAIR distinguished lecture series : designing the university for modern research teams

Universities conduct research for three reasons: to educate students, to contribute to society, and to understand the world. While society often holds a view of the scholar as a solitary and singular genius, in reality scholars today participate in a highly collaborative, worldwide search for shared understandings that stand the test of time and the scrutiny of others. The problems in the 21st century often demand effort by teams of researchers with resources at scale: laboratories and equipment, compute resources, and expert staffing. Working with faculty, students, and other stakeholders to identify the greatest opportunities and the resources needed to address them is both a privilege and a challenge for modern academic administrators. In this talk, I will share three examples: fostering collaborative proposal-writing; planning for shared capabilities in experimental facilities, data, and computation; and transforming academic structures.
Event date: 12/4/2023
Speaker: Prof. Kathryn Ann Moler
Hosted by: PolyU Academy for Interdisciplinary Research

Subjects:: Statistics and Research Methods
Keywords:: Research Science
Resource Type:: Video

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Mandarin Oriental Guangzhou Happy Life Products | GreatCase100

Nanjing Street Stall | GreatCase100

Crowne Plaza Chengdu West | GreatCase100

The Hilton Shanghai Hongqiao Yuanyi | GreatCase100

Minyoun Chengdu Dongda Royal Hotel | GreatCase100

China Tourism Group RV Travel | GreatCase100

“Travel with a purpose” -The Hilton Hotel Group | GreatCase100

Courtyard by Marriott Xinchang | GreatCase100

Hangzhou Grocery Market | GreatCase100

PAIR distinguished lecture series : designing the university for modern research teams

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