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MOOC
Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
- Subjects:
- Hotel, Travel and Tourism
- Keywords:
- Hospitality industry Tourism Technological innovations
- Resource Type:
- MOOC
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Others
Huayi brand successfully leveraged the influence of the documentary "A Bite of China" to gain widespread attention, repositioning the market and laying the groundwork for overseas expansion.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Fliggy's Xiaoshan International Airport flash promotion during the May 1st holiday offers travelers an exciting opportunity to book their flight tickets through the platform. As domestic airports make a rapid recovery after the pandemic, Hangzhou Xiaoshan Airport leads the growth in passenger traffic, with a 345% increase compared to the previous year's Spring Festival Golden Week. To enhance offline marketing efforts, Fliggy introduces a flash coffee shop at the airport, addressing the need for better user engagement in a physical setting. By offering complementary coffee to those purchasing tickets on the platform, Fliggy seamlessly integrates online and offline marketing, creating a memorable experience for travelers. Although there are challenges in customization and resource allocation, the event successfully boosts brand awareness and generates word-of-mouth through scene-based marketing.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Airports -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Blossom Hill Inn Suzhou Tanhuafu demonstrates the process of using intangible cultural heritage and historical background to attract candidates to stay and prepare for exams and the launch of the "Talent Room" product, which has received a market response.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing Target marketing
- Resource Type:
- Others
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Others
The "Chuangshi Kaiwan" AR experience at MOXY, a Marriott brand, targeted the Z generation with a content-driven marketing strategy. By leveraging augmented reality technology, guests could participate in interactive games and tasks throughout the hotel, immersing themselves in the facilities and atmosphere. This strategy aimed to deepen brand understanding and recognition while boosting brand awareness and performance. The marketing plan successfully attracted young locals and enhanced the overall guest experience. Additionally, the initiative expanded the likelihood of repeat stays across different cities. However, future marketing efforts should maintain a strong focus on the target audience's preferences to achieve optimal results.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Special events -- Management Target marketing Weddings Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Andaz Xiamen Hotel successfully integrates its brand with the cultural heritage of Gulangyu Island through customized cultural tours and music-themed suites. Their marketing strategy includes product design that caters to changing consumer trends, leveraging the historical significance of Gulangyu Island, and offering one-stop services and cultural interpretations. Promotion efforts, such as themed discussions and music salons, further align the hotel with Gulangyu Island's cultural heritage. The outcomes include establishing the hotel as a landmark with strong brand characteristics and converting online engagement into business opportunities. This project showcases the hotel's ability to integrate with local culture, cater to changing consumer demands, and capitalize on the trends of cultural tourism and consumer upgrades.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The case of Park Hyatt Hotel shows that combining the cart service of Canton tea restaurant and Western-style afternoon tea through innovative product forms, which were loved and booked by guests.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Others
Shenzhen Air International Hotel successfully implemented an aviation culture theme project, transforming the hotel into an "Aviation Museum Hotel." Through upgrading the visual experience, incorporating cultural and creative design concepts, and enhancing digital transformation, the hotel created a unique and immersive aviation and aerospace cultural atmosphere for guests. This innovative approach led to improved reputation, attracting internet celebrities for check-ins and live streams, and increased economic benefits with higher occupancy rates and room rates. Moving forward, the challenge lies in maintaining internet popularity, providing high-quality service, and continuously refreshing the aviation culture for long-term success.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of camping products with a focus on socializing and active sharing has proven successful in the camping market. The increasing popularity of camping can be attributed to the impact of the pandemic, upgraded consumer demands, media promotions, and policy support. By providing all-inclusive services, organizing engaging events, and facilitating photo sharing, camping sites have attracted customers and generated positive outcomes. Investments have been recovered, a new model site has been established, and financing has been secured for further expansion. However, the industry faces challenges in maintaining quality across camping sites and establishing industry standards. Continuous efforts are needed to improve the camping business and enhance its reputation.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Camping -- Equipment supplies Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
A good way to start engaging in Scholarship of Teaching and Learning (SoTL) is to apply for project funding to conduct rigorous educational research on learning and teaching. Each triennium, the Teaching Development Grant (TDG) and Strategic Plan Fund call for proposals. Join this session to find out what these funds usually require from applicants, and hear some tips on the do's and don'ts of preparing proposals to fit those requirements.
Event Date: 20/4/2022
Facilitator(s): Dr Julia Chen (EDC), Darren Harbutt (EDC), Kenneth Tam (EDC)
- Subjects:
- Good Practices
- Keywords:
- Education -- Research grants Proposal writing for grants Proposal writing in research Research grants
- Resource Type:
- Video
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Video
An online lecture on the topic of "10 easy styling tips of all time". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion
- Keywords:
- Clothing dress Fashion
- Resource Type:
- Video
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Video
An online lecture on the topic of "10 Things about Fashion Branding".The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Fashion retailing and merchandising
- Keywords:
- Bring (Marketing) Br name products
- Resource Type:
- Video
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Others
In this slide, there could be as many as 12 types of biases that information user could fall victim when dealing with information.
- Keywords:
- Fallacies (Logic) Cognition Selectivity (Psychology)
- Resource Type:
- Others
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Video
Event Date: 19/06/2020
Facilitator(s): Dick Chan(EDC), Kai Pan Mark (EDC)
- Subjects:
- Lesson Design
- Keywords:
- Educational technology Instructional systems Computer-assisted instruction
- Resource Type:
- Video
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Others
The way you put ideas together reflect your level of understanding about the issue you have inquired in your research, which, is what your professor looks for when she/he assess your work. In this slide, it introduces 5 level of research output and note the differences between different sentences, and the depth of idea you could get.
- Keywords:
- Research -- Methodology Report writing Academic writing
- Resource Type:
- Others
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Video
The video is about the six core arguments of BPM. It can help you to understand different aspects of a holistic BPM and why these six core elements are important to the success of BPM implementations.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
Park Hyatt Hangzhou organized a special birthday dinner for Sun Yang, a former Olympic gold medalist, to celebrate his 30th birthday. The hotel team showed creativity by using their central kitchen as the venue for the party. The entrance was decorated as a swimming pool track, symbolizing Sun Yang's growth. The kitchen was transformed into a living room with a family-style dining setup to create a warm ambiance. The dinner was prepared by the hotel's chefs at the table, creating a fashionable and fun concept called "chef's table." The birthday cake was personalized with photos from Sun Yang's life. The event increased awareness and trust in the hotel.
- Subjects:
- Hotel, Travel and Tourism, Marketing, and Food and Beverage
- Keywords:
- Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
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Video
Brewing your own coffee at home these days? Perfect your skill by joining Mr Jonathan Sutton’s “A Crash Course into Coffee Basics” of the PolyU & You Online Lecture Series.
- Subjects:
- Food and Beverage
- Keywords:
- Coffee brewing Coffee
- Resource Type:
- Video
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Video
An online lecture on the topic of "A First Look into AI+ Investment".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Finance
- Keywords:
- Artificial intelligence -- Forecasting Investments
- Resource Type:
- Video
-
Video
This mini-lecture introduces the future battery. The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Subjects:
- Physics and Chemistry
- Keywords:
- Storage batteries
- Resource Type:
- Video
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Video
In this workshop, we will introduce a novel active-learning rewards-based (ALRB) approach supported by a prototype system to motivate students to be more active learners. We will describe how rubrics are assigned to different active learning pedagogies to reward students for their active engagement. The ALRB approach will be demonstrated with a supporting system and rewards will be given to the audience to show how instructors can use the ALRB approach in any face-to-face, hybrid or purely virtual environment.
Event Date: 20/10/2022
Presenter: Harbutt, Darren
Facilitator(s): Ting, Fridolin; Sze, Raymond
- Subjects:
- Lesson Design, Student Engagement, and Good Practices
- Keywords:
- Effective teaching Active learning Web-based instruction
- Resource Type:
- Video
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Video
Following the overview and demonstration of the PRT in the first session, the second session will give participants the opportunity to use the PRT to conduct programme review. Participants will first identify appropriate analyses to address specific review questions and use the PRT to conduct these analyses and discuss the results and how to translate them into actions for quality improvement.
Event Date: 06/10/2020
Facilitator(s): Christine Armatas(EDC), Dick Chan (EDC)
- Subjects:
- Learning Analytics
- Keywords:
- Education -- Evaluation Educational technology Education -- Data processing Academic achievement -- Evaluation
- Resource Type:
- Video
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Others
The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
This lecutre is about the design and an excellent of business processes. Established frameworks from the American Productivity and Quality Council (APQC) is introduced.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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e-book
Listening in English at university can be a challenge for many students. Students may find it hard to cope with the speed of lecturers, dealing with technical vocabulary, or being able to concentrate on the lecture for long periods of time. By reading thisguide and completing the activities, you will be able to pinpoint which listening challenges affect you,and how to deal with them. Better academic listening can lead to more understanding in lectures and a more fulfilling learning experience at university.
- Subjects:
- English Language
- Keywords:
- English language Listening comprehension
- Resource Type:
- e-book
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MOOC
The self-paced online course is for students to self-study, practise and improve the academic English that they need for their university studies. Topics include appropriate academic style, correct referencing conventions, writing university levels essays and reports, delivering academic presentations and participating in discussions. Created by the English Language Centre of The Hong Kong Polytechnic University.
- Keywords:
- Academic writing English language -- Study teaching
- Resource Type:
- MOOC
-
Video
In both face-to-face and online lectures, research shows positive results when active learning techniques are applied, and technology has long been used as a tool to facilitate the process. In this workshop we consider how to engage your learners with interactive approaches, leveraging technologies and tools such as Zoom, Mentimeter, uReply, PearDeck and MURAL.
Event Date: 14/3/2022
Facilitator(s): Kevin Chan (APSS), Mary Cheng (ELC), Darren Harbutt (EDC), Eric Ho (ELC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Web-based instruction Motivation in education Computer-assisted instruction Engagement (Philosophy)
- Resource Type:
- Video
-
Video
This webinar looks at different techniques and tools you can use to get students learning actively online, in both synchronous and asynchronous settings.
Event Date: 17/03/2020
Facilitator(s): Adam Forrester (ELC), Darren Harbutt (EDC)
- Subjects:
- Student Engagement
- Keywords:
- Engagement (Philosophy) Motivation in education Web-based instruction
- Resource Type:
- Video
-
Video
In this webinar we look at how learners can continue to learn actively in an online environment. We consider how to engage students before, during and after a live online session, covering synchronous and asynchronous active learning.
Event Date: 09/09/2020
Facilitator(s): Adam Forrester (ELC), Darren Harbutt (EDC)
- Subjects:
- Student Engagement
- Keywords:
- Educational technology Instructional systems Computer-assisted instruction Students -- Attitudes
- Resource Type:
- Video
-
Video
Learn how to make your teaching videos more engaging and interactive by adding elements such as quizzes, discussions, other video sources and documents for your learners.
Event Date: 27/02/2020
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Student Engagement and Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to make your teaching videos more engaging and interactive by adding elements such as quizzes, discussions, other video sources and documents for your learners.
Event Date: 12/10/2020
Facilitator(s): Mitesh Patel (EDC), Kai Pan Mark (EDC)
- Subjects:
- Student Engagement and Educational Resources
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Others
The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Aerothermodynamics in the Entry, Deceleration, and Landing Phase (EDL) of the Mars Mission".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Aerothermodynamics Space flight to Mars
- Resource Type:
- Video
-
Others
This case study discusses how Airbnb showcased local recommendations from its community and hosts through a 48-hour challenge to create the most suitable accommodation and experience routes for young travelers. The campaign leveraged the personalized travel needs of Generation Z and laid the foundation for Airbnb's market leadership.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bed breakfast accommodations -- Marketing Airbnb (Firm)
- Resource Type:
- Others
-
Video
In the age of information, everyone is easy to be satisfied with the so-called "facts". However, a young man, Ah On believes that the truth-seeking spirit just like playing a trick, you can only one-side of the "truth". Let's check out whether the buddies of Ah On have this truth-seeking spirit or not.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Video
In facing the developer hegemony, Ah Bao’s convenient store is being forced to relocate. His best friend, Ah On gave up the opportunity to study aboard and insisted to stay in Hong Kong and film a documentary about the reconstruction of the old district. Why did he give up the study? Let’s find out the story of Ah On.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Video
There are many strange things happened in the old building, is it a trick played by the developers? Let’s continue the story to see what happened on the 5 young people.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Video
In order to realize the unfinished plan of Ah On, some of his friends conduct the interview, some of them responsible for the on-site investigation while some of them do the background research. Do you want to know what are they going to do? Let’s check it out!
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Video
Here comes to the last episode! Let's check out whether they can realize the unfinished plan of Ah On.
- Keywords:
- Information literacy -- Study teaching (Higher)
- Resource Type:
- Video
-
Video
The Applied Physics Department has developed a number of methodologies that permit “Out-of-Lab” experimental teaching: Remote control of automated setups housed in PolyU, Mobile apps-based labs, and an Arduino system with external portable sensors as the extension of the apps. The design and capabilities of these various methods will be introduced, and their deployment in courses are showcased. We hope to initiate discussions on possible use in other disciplines.
Event Date: 9/2/2021
Facilitator(s): Mitesh Patel (EDC), Dr CL Mak (AP)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Web-based instruction Engagement (Philosophy) Motivation in education Instructional systems
- Resource Type:
- Video
-
Others
Hyatt Group's co-branding marketing strategy aimed to address the challenges faced by the hospitality industry, such as declining passenger flow and decreasing customer loyalty due to the pandemic. The strategy focused on the 4Ps of marketing - product, price, promotion, and place. Highlights included providing skincare products in guestrooms, collaborating with luxury brands in beauty salons, and offering co-branded afternoon tea experiences. The outcomes included improved brand awareness, increased income through co-marketing activities, and capturing the interest of potential customers through the allure of luxury and discounted products. Challenges remain in maintaining competitive prices, sustaining brand partnerships, and ensuring quality for high-end customers.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Strategic alliances (Business) Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
In this webinar, we will discuss: How to download chatroom messages and attendance reports for analysis What figures are useful for understanding your students’ engagement in the chatroom How to use the figures to enhance your teaching A customized Excel Add-in tool (ChatAnalyzer) for teachers to automatically generate summary reports or tables for the chatroom (For Blackboard Collaborate Ultra and Zoom users only)
Event Date: 16/12/2020
Facilitator(s): Dick Chan (EDC), Ada Tse (EDC)
- Subjects:
- Learning Analytics
- Keywords:
- Learning Psychology of Web-based instruction Communication in education
- Resource Type:
- Video
-
Video
Are you feeling that your students are a little bored or too quiet in your online classes? Would you like your class to have more engagement other than the default Blackboard Collaborate Ultra or MS Teams Poll? If so, please come join us for our latest sharing session exploring new apps for interactive online learning.
Event Date: 18/03/2020
Facilitator(s): Fridolin Ting (AMA & PALMS Project Leader), Ronnie Shroff (PALMS), Josie Csete (EDC)
- Subjects:
- Student Engagement
- Keywords:
- Educational technology Instructional systems Microsoft software Computer-assisted instruction Groupware (Computer software)
- Resource Type:
- Video
-
Others
The case of Anaya demonstrates how to successfully transform a Gold Coast project into a lifestyle-focused community brand through strategies .
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- China -- Hebei Sheng Tourism -- Marketing Tourism
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Art Therapy". The Faculty of Applied Science and Textiles (FAST) and the Institute of Textiles & Clothing (ITC) organized the mini-lecture series for more than three years. The lectures aim to enrich students' knowledge in creative perspectives and arouse their interest in Sciences, Fashion and Textiles. In view of the unpredictable development of the COVID-19 pandemic, the upcoming mini-lecture Series will be switched from face-to-face mode to online mode.
- Keywords:
- Art therapy
- Resource Type:
- Video
-
Video
Explore different ways to conduct synchronized online assessments using the current available tools in the university. Discuss how different methods can be applied in various assessment tasks.
Event Date: 15/04/2020
Facilitator(s): Green Luk(EDC), Dick Chan (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements Web-based instruction
- Resource Type:
- Video
-
Video
Explore different ways to conduct synchronized online assessments using the current available tools in the university. Discuss how different methods can be applied in various assessment tasks.
Event Date: 28/04/2020
Facilitator(s): Green Luk (EDC), Dick Chan (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational tests measurements Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to design and implement online continuous assessment tasks with existing assessments to address subject learning outcomes in the two-part webinars. The Part II webinar continue with higher-level subject learning outcomes.
Event Date: 20/03/2020
Facilitator(s): Green Luk (EDC), Roy Kam (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- College students -- Evaluation Internet in education Computer-assisted instruction Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to design and implement online continuous assessment tasks with existing assessments to address subject learning outcomes in the two-part webinars. The Part II webinar continue with higher-level subject learning outcomes.
Event Date: 27/03/2020
Facilitator(s): Green Luk (EDC), Roy Kam (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- College students -- Evaluation Internet in education Computer-assisted instruction Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to design and implement online continuous assessment tasks with existing assessments to address subject learning outcomes in the two-part webinars. The Part II webinar continue with higher-level subject learning outcomes.
Event Date: 06/04/2020
Facilitator(s): Green Luk (EDC), Roy Kam (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- College students -- Evaluation Internet in education Computer-assisted instruction Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to design and implement original assessments with online continuous assessment tools to address subject learning outcomes in the two-part webinars. The Part I webinar kick-starts with the lower-level subject learning outcomes.
Event Date: 19/03/2020
Facilitator(s): Roy Kam (EDC), Green Luk (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- College students -- Evaluation Internet in education Computer-assisted instruction Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to design and implement original assessments with online continuous assessment tools to address subject learning outcomes in the two-part webinars. The Part I webinar kick-starts with the lower-level subject learning outcomes.
Event Date: 26/03/2020
Facilitator(s): Roy Kam (EDC), Green Luk (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- College students -- Evaluation Internet in education Computer-assisted instruction Web-based instruction
- Resource Type:
- Video
-
Video
Learn how to design and implement original assessments with online continuous assessment tools to address subject learning outcomes in the two-part webinars. The Part I webinar kick-starts with the lower-level subject learning outcomes.
Event Date: 01/04/2020
Facilitator(s): Roy Kam (EDC), Green Luk (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- College students -- Evaluation Internet in education Computer-assisted instruction Web-based instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how to design online formative and summative assessment tasks and adapt existing tasks to assess students online.
Event Date: 12/02/2020
Facilitator(s): Roy Kam (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how to design online formative and summative assessment tasks and adapt existing tasks to assess students online.
Event Date: 24/02/2020
Facilitator(s): Roy Kam (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Come to this session to learn how to design online formative and summative assessment tasks and adapt existing tasks to assess students online.
Event Date: 10/03/2020
Facilitator(s): Roy Kam (EDC)
- Subjects:
- Assessment & Feedback
- Keywords:
- Educational technology Video recordings -- Production direction -- Study teaching Web-based instruction
- Resource Type:
- Video
-
Video
Re-designing assessments within the context of generative AI is one of the most urgent challenges for universities. Might assessment re-design represent opportunities to build on key principles underpinning ‘good assessment’? Dependent on the disciplinary context, these might include iterative sequences of rich tasks; the development of student evaluative expertise; and linkages to real-world outcomes.
Effective assessment sequences are sometimes time-consuming. By reducing assessment overload, we can create much-needed space for new possibilities: increased authentic assessment; assessments that involve critical engagement with generative AI outputs; an enhanced role for digital and interactive oral assessment; teacher and student co-learning in partnerships for assessment re-design; and assessing process as well as product. The thorny issues of academic integrity and ethical use of generative AI also merit attention but should not distract from a primary focus on the development of student learning.
Generative AI raises exciting possibilities, yet there are few clear answers. In this workshop, complementary and alternative views, including those from different disciplinary perspectives will be welcomed.
Event Date: 22/8/2023
Speaker: Carless, David (Professor at the Faculty of Education, HKU)
Facilitator(s): Chen, Julia (EDC), Chon, Leo (EDC)
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Video
This video is about 'what is learning?' at the university.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
-
Others
This case study discusses how Atour Light Hotel practiced brand concepts, YOL, new retail thinking frameworks, and social hotspots for marketing, successfully increasing the overall revenue of the hotel bar, opening up sales for mojito drinks, and also driving sales of other alcoholic beverages.
- Subjects:
- Hotel, Travel and Tourism and Marketing
- Keywords:
- Bring (Marketing) Hospitality industry -- Marketing Hotels -- Marketing
- Resource Type:
- Others
-
Video
Cover the adoptions of BPM in organizations, why they are being adopted, to what extent they're being adopted and what if organizations fail to adopt a BPM
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
-
Video
It covers the principle of Business Process Management and also give you a comparisons between Functional Management and Business Process Management.
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
The Banyan Tree Wellness Journey, launched by Banyan Tree Resort in China, offers a personalized and unique experience to promote wellness and a healthy lifestyle. The program incorporates local culture and characteristics, targeting specific market segments. Guests are provided with the Banyan Tree Wellness Passport, featuring various wellness activities, with rewards upon completion. The program has boosted revenue from wellness packages, elevated the hotel's average room rate through wellness room offerings, and created awareness about wellness practices. Challenges include engaging a wider range of guests in the program and ensuring the safety and satisfaction of diverse preferences. Banyan Tree must continue to innovate and introduce new wellness experiences to maintain its competitive edge.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Medical tourism Hospitality industry -- Marketing
- Resource Type:
- Others
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Video
Dr Angela Tse's lecture on the topic "Be a Fashionable Pop-word User! (潮爆英文你要識)" received over 800 registrations and was attended by around 500 participants.Her lively presentation plus interactions with the participants made the talk very interesting. Many participants also expressed they liked the talk very much. Can LongTimeNoSee and AddOil be used in formal occasions? Find out more interesting and practical knowledge about #PopWords from the video!
- Subjects:
- English Language
- Keywords:
- English language -- China -- Hong Kong Language culture Pop culture
- Resource Type:
- Video
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Video
In this video, Prof. Christine Bruce explains that being able to use information to learn, being an informed learner is about being able to maximize the potential of the information environment you have. It will make it possible for you to be productive, capable, and also innovative and creative.
- Keywords:
- Study skills Learning Information literacy
- Resource Type:
- Video
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Video
An online lecture on the topic of "Beidou Navigation Satellite System and Our Daily Lives".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Global Positioning System
- Resource Type:
- Video
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Video
Develop your hybrid teaching skills and share your initial experiences of mixed-mode synchronous teaching from Semester 1. Then hear how Dr Raymond Cheng implemented a hybrid approach during the Summer Term and discover some of the lessons he learned.
Event Date: 21/10/2020
Facilitator(s): Dave Gatrell(EDC), John Sager (EDC), Raymond Cheng (CBS)
- Subjects:
- Lesson Design
- Keywords:
- Computer-assisted instruction Blended learning Web-based instruction
- Resource Type:
- Video
-
Video
Develop your hybrid teaching skills, try out engaging and interactive activities and share your initial perceptions of mixed-mode synchronous teaching from Semester 1.
Event Date: 28/10/2020
Facilitator(s): Dave Gatrell(EDC), John Sager (EDC)
- Subjects:
- Lesson Design
- Keywords:
- Computer-assisted instruction Blended learning Web-based instruction
- Resource Type:
- Video
-
Video
Explore how you can maximise interactive engagement in the hybrid classroom and address some of the challenges associated with mixed-mode synchronous teaching. Then discover how Dr Margo Turnbull successfully implemented a hybrid approach during the Summer Term.
Event Date: 14/10/2020
Facilitator(s): Dave Gatrell(EDC), John Sager (EDC), Margo Turnbull (ENGL)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Computer-assisted instruction Blended learning Web-based instruction
- Resource Type:
- Video
-
Video
Explore how you can maximise interactive engagement in the hybrid classroom and address some of the challenges associated with mixed-mode synchronous teaching. Then discover how Dr Margo Turnbull successfully implemented a hybrid approach during the Summer Term.
Event Date: 07/10/2020
Facilitator(s): Dave Gatrell(EDC), John Sager (EDC), Margo Turnbull (ENGL)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Computer-assisted instruction Blended learning Web-based instruction
- Resource Type:
- Video
-
Video
Explore a variety of engaging activities that you can adapt and use in your live lectures with Blackboard Collaborate. Discuss your experiences of synchronous online teaching, share some of the challenges you’ve faced and work with colleagues to develop solutions to them.
Event Date: 24/03/2020
Facilitator(s): Dave Gatrell (EDC), David Watson (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Educational technology Instructional systems Computer-assisted instruction
- Resource Type:
- Video
-
Video
Explore a variety of engaging activities that you can adapt and use in your live lectures with Blackboard Collaborate. Discuss your experiences of synchronous online teaching, share some of the challenges you’ve faced and work with colleagues to develop solutions to them.
Event Date: 24/03/2020
Facilitator(s): Dave Gatrell (EDC), David Watson (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Educational technology Instructional systems Computer-assisted instruction
- Resource Type:
- Video
-
Video
Earlier this year, EDC launched the Blended Learning Ambassadors initiative to promote best practices in Blended Learning across PolyU. Join us for our annual showcase event, in which three experienced practitioners share their success stories in designing and implementing Blended Learning, and put your questions to them in a panel discussion.
Event Date: 20/6/2022
Facilitator(s): Pauli Lai, Vincent Leung, Jack Chun, Darren Harbutt, Dave Gatrell
- Subjects:
- Good Practices
- Keywords:
- Teaching -- Computer network resources Computer-assisted instruction Blended learning
- Resource Type:
- Video
-
Video
Explore how to integrate online synchronous and asynchronous activities and build community and interaction. The CoI framework (Garrison et al., 2000) represents a process of creating a deep and meaningful learning online experience through the development of three elements: social, cognitive and teaching presence. In this session, you will apply the framework to your blended teaching. By the end of this session you will be able to: Explain the importance of social, cognitive and teaching presence in designing and facilitating effective blended learning Use the CoI framework to select appropriate tools for effective blended learning Use the CoI framework to design activities that support interaction at different stages of a blended online lecture or tutorial.
Event Date: 13/5/2021
Facilitator(s): Dave Gatrell (EDC), Dr Laura Zhou (EDC)
- Subjects:
- Good Practices and Lesson Design
- Keywords:
- Blended learning Computer-assisted instruction Teaching -- Computer network resources
- Resource Type:
- Video
-
Video
Explore how Chickering and Gamson's (1987) Seven Principles for Good Practice in Undergraduate Education can be applied to blended learning. Discuss examples of good blended learning practices from other institutions and share examples from your own teaching. By the end of this session you will be able to: Explain how the Seven Principles can be applied to blended learning by 'using technology as a lever' Analyse examples of good blended learning practices in higher education with reference to the Seven Principles.
Event Date: 29/4/2021
Facilitator(s): Dave Gatrell(EDC), Laura Zhou (EDC)
- Subjects:
- Good Practices and Lesson Design
- Keywords:
- Blended learning Computer-assisted instruction Teaching -- Computer network resources
- Resource Type:
- Video
-
Video
How to use Bloomberg to search fixed income data
- Subjects:
- Finance
- Keywords:
- Investment analysis Bonds
- Resource Type:
- Video
-
Video
How to use Bloomberg to gather key macroeconomic indicators
- Subjects:
- Economics
- Keywords:
- Economics Economic indicators Social sciences -- Statistics
- Resource Type:
- Video
-
Video
How to use Bloomberg to get information on mergers and acquisitions
- Subjects:
- Finance
- Keywords:
- Consolidation merger of corporations
- Resource Type:
- Video
-
Video
How to use Bloomberg to find data needed for corporate finance
- Subjects:
- Finance
- Keywords:
- Corporations -- Finance
- Resource Type:
- Video
-
Video
How to use Bloomberg to find data related to environmental, social, and governance (ESG)
- Subjects:
- Finance
- Keywords:
- Corporations -- Investor relations Social responsibility of business Business enterprises -- Environmental aspects
- Resource Type:
- Video
-
Video
How to use Bloomberg to search for business and industry reports
- Subjects:
- Finance
- Keywords:
- Business Corporations Corporations -- Finance
- Resource Type:
- Video
-
Video
How to use Bloomberg to collect foreign exchange data
- Subjects:
- Finance
- Keywords:
- Money market Foreign exchange Foreign exchange rates
- Resource Type:
- Video
-
Video
How to use Bloomberg to collect equity and market data
- Subjects:
- Finance
- Keywords:
- Stocks Corporations -- Finance Capital market
- Resource Type:
- Video
-
Video
How to use Bloomberg to screen companies by specific criteria
- Subjects:
- Finance
- Keywords:
- Investments Stocks Corporations -- Finance Equity
- Resource Type:
- Video
-
Video
How to use Bloomberg to retrieve company financial data
- Subjects:
- Finance
- Keywords:
- Financial statements Corporations -- Finance Corporation reports
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Bone and Joint Health on Earth and in Space".This lecture of “Science World: Exploring Space to Benefit Mankind” Education Programme in the 2021/22 school year for secondary students, which aims to cultivate the interest of local youth in space science and elevate their enthusiasm for participating in the development of space technology.
- Subjects:
- Biomedical Engineering
- Keywords:
- Joints -- Physiology Space flight -- Physiological effect Bones -- Physiology
- Resource Type:
- Video
-
Others
In this matching game, learners are required to match the different phases of a research project.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Research -- Methodology Research
- Resource Type:
- Others
-
Video
The key for successful online learning remains the same as for face-to-face environment: engaging your students and facilitating them to achieve the intended learning outcomes. In this online webinar, we will introduce you to some key ideas about building engaging online learning. We will focus on 4 main themes: Contact, Content, Interaction, and Reflection.
Event Date: 18/03/2020
Facilitator(s): Dave Gatrell (EDC), David Watson (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Engagement (Philosophy) Motivation in education Web-based instruction
- Resource Type:
- Video
-
Video
The key for successful online learning remains the same as for face-to-face environment: engaging your students and facilitating them to achieve the intended learning outcomes. In this online webinar, we will introduce you to some key ideas about building engaging online learning. We will focus on 4 main themes: Contact, Content, Interaction, and Reflection.
Event Date: 18/03/2020
Facilitator(s): Dave Gatrell (EDC), David Watson (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Engagement (Philosophy) Motivation in education Web-based instruction
- Resource Type:
- Video
-
Video
The key for successful online learning remains the same as for face-to-face environment: engaging your students and facilitating them to achieve the intended learning outcomes. In this online webinar, we will introduce you to some key ideas about building engaging online learning. We will focus on 4 main themes: Contact, Content, Interaction, and Reflection.
Event Date: 23/04/2020
Facilitator(s): Dave Gatrell(EDC), David Watson (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Engagement (Philosophy) Motivation in education Web-based instruction
- Resource Type:
- Video
-
Video
The key for successful online learning remains the same as for face-to-face environment: engaging your students and facilitating them to achieve the intended learning outcomes. In this online webinar, we will introduce you to some key ideas about building engaging online learning. We will focus on 4 main themes: Contact, Content, Interaction, and Reflection.
Event Date: 26/02/2020
Facilitator(s): David Watson (EDC), Dave Gatrell (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Engagement (Philosophy) Motivation in education Web-based instruction
- Resource Type:
- Video
-
Video
The key for successful online learning remains the same as for face-to-face environment: engaging your students and facilitating them to achieve the intended learning outcomes. In this online webinar, we will introduce you to some key ideas about building engaging online learning. We will focus on 4 main themes: Contact, Content, Interaction, and Reflection.
Event Date: 26/02/2020
Facilitator(s): David Watson (EDC), Dave Gatrell (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Engagement (Philosophy) Motivation in education Web-based instruction
- Resource Type:
- Video
-
Video
The key for successful online learning remains the same as for face-to-face environment: engaging your students and facilitating them to achieve the intended learning outcomes. In this online webinar, we will introduce you to some key ideas about building engaging online learning. We will focus on 4 main themes: Contact, Content, Interaction, and Reflection.
Event Date: 12/03/2020
Facilitator(s): Dave Gatrell (EDC), Laura Zhou (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Engagement (Philosophy) Motivation in education Web-based instruction
- Resource Type:
- Video
-
Video
The key for successful online learning remains the same as for face-to-face environment: engaging your students and facilitating them to achieve the intended learning outcomes. In this online webinar, we will introduce you to some key ideas about building engaging online learning. We will focus on 4 main themes: Contact, Content, Interaction, and Reflection.
Event Date: 12/03/2020
Facilitator(s): Dave Gatrell (EDC), Laura Zhou (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Engagement (Philosophy) Motivation in education Web-based instruction
- Resource Type:
- Video
-
Video
The key for successful online learning remains the same as for face-to-face environment: engaging your students and facilitating them to achieve the intended learning outcomes. In this online webinar, we will introduce you to some key ideas about building engaging online learning. We will focus on 4 main themes: Contact, Content, Interaction, and Reflection.
Event Date: 14/02/2020
Facilitator(s): David Watson (EDC)
- Subjects:
- Student Engagement and Lesson Design
- Keywords:
- Engagement (Philosophy) Motivation in education Web-based instruction
- Resource Type:
- Video
-
Video
A basic introduction to Business Process Management
- Subjects:
- Management
- Keywords:
- Industrial management Workflow -- Management
- Resource Type:
- Video
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Others
This CEO Report is about tapping into the psychological thought-processes of how great problem-solvers see, interpret and makes sense of being stuck with complexity and what they do (or fail to do) to progress. To uncover these underlying thinking patterns we administered a rigorous and systematic interview approach from clinical psychology called, Repertory Grid Technique (RGT). Our sample consists of fifty (50) seasoned CEOs /Executives spanning a wide range of industry sectors. Seven (7) inherent latent themes emerged from our analysis as to what are the core drivers (habits of mind) that help executives open up the alternatives whenever they find themselves stuck with complexity.
- Subjects:
- Management
- Keywords:
- Chief executive officers -- Psychology Problem solving
- Resource Type:
- Others
-
Video
An online lecture on the topic of "Can a Product be Designed to Heal Relationship?".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Product Design and Social Design
- Keywords:
- Product design Design -- Social aspects
- Resource Type:
- Video
-
Video
An online lecture on the topic of "Challenges in Developing the Chang’e 5 “Surface Sampling and Packing System".This lecture is suitable for secondary school and university students as well as the general public.
- Subjects:
- Industrial and Systems Engineering and Aeronautical and Aviation Engineering
- Keywords:
- Lunar surface Lunar exploration Space flight to the moon
- Resource Type:
- Video
-
Video
ChatGPT is the latest generative AI tool to hit the news and universities worldwide are racing to respond to the challenges to academic integrity and opportunities to higher education it offers. In this online session, a range of participants discuss the big issues surrounding ChatGPT and other AI technology, and outline possible responses universities can make.
Event Date: 16/2/2023
Facilitator(s): Dr Julia Chen (EDC), Mr Darren Harbutt (EDC), Mr Dick Chan (EDC), Mr Adam Forrester (ELC), Prof Song Guo (COMP),Dr Melody Lu (CPCE),Prof Eric Friginal (ENGL)
- Subjects:
- Lesson Design
- Keywords:
- Artificial intelligence College teaching Artificial intelligence -- Educational applications
- Resource Type:
- Video